Dunkin’ Donuts drops the “Donuts” from its name

Sep 26, 2018, 2:13 PM

After 68 years, Dunkin’ Donuts is changing its name. Starting in January, 2019, America’s most popular donut company is going to be plain old Dunkin’.

The new branding follows on the heels of countless other recent name changes for major companies. Just two days earlier, Weight Watchers renamed itself “WW”, and over the summer, “IHOP” temporarily changed its name to “IHOB”, or “International House of Burgers”.

Dunkin’ says that their name change is meant to reflect a growing focus on beverages. 60% of the company’s sales comes from beverages like coffee, hot chocolate, and tea. In a press release, they said that the name change was meant to “transform the company into the premier beverage-led, on-the-go brand.”

The donuts won’t be going away, but the name change is going to come with a few changes to the menu. One of the big changes coming up, Dunkin’ says, is a new menu item they call “Donut Fries”.

Dave & Dujanovic on the Dunkin’ Donuts name change

Not everybody’s thrilled, though, with the new name change. KSL Newsradio’s Dave & Dujanovic weighed in on the air, and Debbie Dujanovic says she’s sick of millennial marketing campaigns ruining everything from her childhood.

But Dave says that dropping “Donuts” from the name isn’t going far enough. As far as he’s concerned, they need to drop the donuts. “Dunkin’ Donuts have the worst donuts in the world,” Dave says. “Why would you highlight the fact that your donuts are on the menu when you make terrible donuts?”

If you missed Dave & Dujanovic on KSL Newsradio at 9:00 AM – 12:00 PM, you can still hear everything they said – and our listener’s votes for Utah’s best donut place – by listening to the Dave & Dujanovic podcast:

Dave & Dujanovic can be heard weekdays from 9 a.m. to noon on KSL Newsradio. Users can find the show on the KSL Newsradio website and app, as well as Apple Podcasts and Google Play.

Listen on Google Play Music

Today’s Top Stories

Dave & Dujanovic

Curt Gresseth

Former U.S. Attorney for Utah talks about what FBI can take off your cellphone

A legal expert joined Dave and Dujanovic to discuss how the FBI can obtain evidence of a crime from a cellphone.
3 days ago
centerville arson fire...
Curt Gresseth

What’s behind random acts of violence in Utah?

What's behind a recent spate of random violence in Uta?. A sleeping couple at home in West Valley City is stabbed by an intruder. A stranger enters a home with three elderly people in Centerville and burns it down. Greg Skordas, KSL legal analyst breaks down what he thinks is motivating young people to commit random acts of violence.
4 days ago
Government contractors erect a section of Pentagon-funded border wall along the Colorado River. (AP...
Curt Gresseth

Yuma mayor talks about migrants illegally crossing into city: US has the laws to fix problem

An Arizona mayor talks with Dave & Dujanovic about migrants coming into the country illegally. He says the U.S. has the laws to fix the problems.
5 days ago
BYU study COVID money...
Elizabeth Weiler

Utah’s young adults being launched into the world of financial responsibility

Because young adults are rarely in personal high-income situations, they are categorized as low-income, making them at higher risk for credit card debt. 
5 days ago
EUGENE, OR - SEPTEMBER 17: The line of scrimmage between the Oregon Ducks and the Brigham Young Cou...
Curt Gresseth

Reporter talks about ugly chant from students at BYU-Oregon game

A Deseret News reporter tat the BYU-Oregon football game on Saturday talks about the anti-LDS chant heard and filmed from the student section and what may happen next.
6 days ago
a tax form, 1040, is often used to file taxes...
Curt Gresseth

Americans pay more in taxes than food, clothing, education and health care — combined

On average in 2021, American consumer units spent $15,495 on food, clothing and healthcare combined, less than the $16,729 spent on taxes, according to Bureau of Labor Statistics. Debbie thinks the figures are low. Dave said the report from the Bureau is a good example to show much Americans pay in taxes.
10 days ago

Sponsored Articles

a worker with a drill in an orange helmet installs a door in the house...
Price's Guaranteed Doors

Home improvement tip: Increase the value of your home by weatherproofing doors

Make sure your home is comfortable before the winter! Seasonal maintenance keeps your home up to date. Read our tips on weatherproofing doors.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
A paper reading IRS, internal revenue service is pictured...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Dunkin’ Donuts drops the “Donuts” from its name