How much do people spend on pet costumes?

Oct 11, 2018, 10:04 AM

SALT LAKE CITY — As Halloween draws near, Americans are getting excited to carve pumpkins, eat their favorite candies, decorate the house and find the perfect costumes for their family and pets.

Yes, we said pets.

According to a new Prosper Insights & Analytics survey, pet costumes continue to become more popular every year, with nearly 20 percent of celebrants planning to dress their pet this year compared to last year’s 16 percent.

“One of the biggest trends this year is the growth of spending on pet costumes,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”


According to another survey conducted by the National Retail Federation (NRF), last year Americans spent a total of $9.1 billion on Halloween products altogether.

This year, total Halloween spending is expected to reach at least $9 billion again, with $3.2 billion being spent on costumes alone.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” NRF President and CEO Matthew Shay said.


Animal lovers will be dressing up their pets for Halloween.

Eleven percent of pet owners will dress their animal in a pumpkin costume, 7 percent will dress their pet as a hot dog, 5 percent as a bumble bee and 3 percent as a devil.

A lion, Star Wars character, superhero, and ghost were also on the list at around 2 percent.

“The survey asked 6,961 consumers about Halloween shopping plans. It was conducted September 4-12 and has a margin of error of plus or minus 1.2 percentage points,” Shay said.

We asked our followers on Facebook to comment pictures of their pets all dressed up.

Here are a few pictures they sent:

Michael Ross dressed Samwise and Lando up as true Pittsburgh Penguins fans. “It’s a great day for hockey!”

Amy Westover showed us Tesla, who is dressed as a purple people eater.

Amy also sent in Oscar who is an adorable dragon.

Dogs weren’t the only ones dressed up. Look at this pretty kitty dressed up as the Pope.

Pope’s friend Cardinal also joined in the Halloween fun thanks to Leisl Cope.

Today’s Top Stories


A screenshot of a facebook post made to the parents of Macie Hill....
Mark Jones

Father of girl who died in Kaysville parade is thankful for those who helped

An 8-year-old girl died Monday in an accident during the Kaysville Fourth of July Parade. Her father is thankful for all who assisted his daughter.
1 day ago
break car window dog...
Mark Jones

Dog dies after being left in hot car for more than an hour

A dog died Tuesday after being left in a hot car for more than an hour, according to Salt Lake County Animal Services.
1 day ago
A house in Spanish Fork was on fire late Monday night....
Mark Jones

Spanish Fork house catches fire after fireworks not properly extinguished

Officials said a house fire in Spanish Fork was a result of recently used fireworks not being disposed of properly. No serious injuries were reported.
1 day ago
Utah Highway Patrol stopped 4,937 vehicles over the Fourth of July weekend....
Mark Jones

Busy Fourth of July weekend for Utah Highway Patrol

In statistics released Tuesday, the Utah Highway Patrol says its Troopers made contact with 4,937 drivers over the Fourth of July weekend, making it a busy one.
1 day ago
Utah County Sheriff's Office badge....
Mark Jones

As one blaze is nearly contained, new Soldier Fire starts up

The Soldier Fire started up Tuesday in Utah County. According to Utah Fire Info, the blaze is near Highway 68 at milepost 15.
1 day ago
Cornelis Frederik Bogslag, the missing South Salt Lake man...
Samantha Herrera

Anonymous donor offers $50K to help find missing South Salt Lake man

The South Salt Lake Police Department announced an anonymous donor would offer $50K to anyone that provides information that helps locate a missing South Salt Lake man.
1 day ago

Sponsored Articles

Tax Harassment...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Joseph Smith Memorial Building...
Temple Square

The Joseph Smith Memorial Building is an icon of Salt Lake City | Why hosting an event at this beautiful location will make you a hero this year

Here's why hosting an event at the iconic Joseph Smith Memorial Building in downtown Salt Lake City will make you a hero this year.
How much do people spend on pet costumes?