Utah Jazz raise season-ticket prices for next season

Jan 2, 2019, 7:12 PM

A young fan high-fives Utah Jazz guard Donovan Mitchell after getting his autograph at the end of a...

A young fan high-fives Utah Jazz guard Donovan Mitchell after getting his autograph at the end of a Summer League game against the Memphis Grizzlies at Vivint Smart Home Arena in Salt Lake City on Tuesday, July 3, 2018. (Spenser Heaps, Deseret News)

SALT LAKE CITY – Utah Jazz season-ticket holders received an email from the organization Wednesday announcing an increase for prices to renew seats.

The process to begin renewing season-tickets began and some were surprised to learn that their prices took a significant jump up.

It may not come as a complete shock to many that there was an increase considering the splash the team made last season and into the NBA Playoffs. The team sold out its season-tickets for the 2018-2019 season. What most may not have anticipated is some of the big jump in prices.

KSL.com reports this year the least expensive season-ticket was for $264, or $6 per game. Next year the cheapest package is $660, or $15 per game. This season the Jazz offered some upper bowl ticket packages for $528 and $792, but next year those respective packages will jump to $1,300 and $1,584.

Now this doesn’t mean every ticket price went up. To put in perspective the Jazz sold seven different price points for season-tickets this season. Next year it will be only four. The Jazz did this for a specific reason.

“This price for an NBA game remains very affordable and compares favorably with other entertainment offerings,” an email sent to a Jazz season ticket holder read. “With market adjustments and dynamic pricing for all seats, ticket revenue contributes to our shared commitment of raising a championship banner at Vivint Smart Home Arena.

“This approach also fights back against price gouging on the secondary market,” the email added. “By better-regulating prices, we hope to preserve a fair pricing structure for all guests regardless of where they sit.”

Basically the Utah Jazz are following a trend others have put in place to fight the “secondary market”. This is so the ticket money more fully goes to the organization. However, the downside is it will price out some fans.

Utah Jazz president, Steve Starks, says the team is not worried about potential backlash.

“We are always sensitive to price increases and having Jazz games remain affordable and accessible for our fans,” Starks said.

However, there will be some season-ticket holders who will be left out when it comes time to renew. Emily Carlson told KSL.com’s Ryan Miller that she will have a hard time renewing.

“Before the increase, we were 100 percent planning on renewing and had plans to be lifelong season ticket holders as long as we were able,” said Carlson, a three-year season-ticker holder. “But my paycheck didn’t grow 150 percent overnight, so now our likelihood to renew is next to none.”

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Utah Jazz

Utah Jazz uniform rebrand for the 2024-25 and 2025-26 seasons. (Courtesy of the Utah Jazz)...

Ben Anderson

Utah Jazz rebrand features new uniforms

The Utah Jazz have announced their latest rebrand featuring four uniforms to be debuted during the 2024-25, and 2025-26 seasons.

1 month ago

Fans reach for Utah Jazz guard Donovan Mitchell (45) following the team's NBA basketball game again...

Don Brinkerhoff

SLC one of the top U.S. cities for basketball fans

A new report from WalletHub ranks Utah as a top city for basketball fans. Some local Jazz enthusiasts discuss why they are fans.

2 months ago

Kids play street hockey ahead of the doors opening as thousands attend the NHL event at the Delta C...

Carter Williams, KSL.com

Smith Entertainment Group seeks 99-year lease, 2 extra blocks as part of Salt Lake plan

Smith Entertainment Group is proposing a 99-year lease to keep the Utah Jazz and a new National Hockey League team at the Delta Center.

3 months ago

FILE: Utah Jazz owner Ryan Smith talks with filmmaker Rashad Floyd in Salt Lake City on Monday, Nov...

Jeff Caplan

Jeff Caplan’s Minute of News: What to call a new Utah NHL Team?

It’s a fun exercise but don’t waste your brainpower.

3 months ago

Justin Zanik, the general manager of the Utah Jazz, speaks into a microphone...


Utah Jazz General Manager Justin Zanik to undergo kidney transplant

 The Utah Jazz announced that general manager Justin Zanik will undergo a kidney transplant.

4 months ago

Utah Jazz Collin Sexton...

Ben Anderson

Jazz 3-18 Since Trade Deadline After Loss To Spurs

At 3-18 since the trade deadline, the Jazz now sit behind the 4-19 Portland Trail Blazers as the league’s worst team since February 8.

4 months ago

Sponsored Articles

A young woman smiles while reading the menu at a lakeside restaurant, enjoying the panoramic view o...

Bear Lake Convention & Visitors Bureau

The best restaurants to try in Bear Lake

Save this guide to the best restaurants in Bear Lake when you need to find a place to dine during your next visit.

Female leg stepping on weigh scales. Healthy lifestyle, food and sport concept....

Health Utah

Sustainable weight loss: the science-backed way to achieve it

Learn more about Debbie's weight loss journey with Health Utah, who have a unique weight loss philosophy for success.

Underwater shot of the fisherman holding the fish...

Bear Lake Convention and Visitors Bureau

Your Bear Lake fishing guide

Bear Lake offers year-round fishing opportunities. By preparing ahead of time, you might go home with a big catch!

A group of people cut a purple ribbon...


Comcast announces major fiber network expansion in Utah

Comcast's commitment to delivering extensive coverage signifies a monumental leap toward a digitally empowered future for Utahns.

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

Utah Jazz raise season-ticket prices for next season