Video games now make up more than half of the entertainment market

Jan 7, 2019, 2:22 PM
Video games...
Photo courtesy Pxhere

There was a time when video games were thought of as a niche market. Theirs was a business associated with kids shoveling quarters into arcade machines; a market that relied on the young and a handful of adults who, in the popular view, had only grown up physically.

Those days, however, are long gone. Today, video games aren’t just mainstream; they’re bringing in more money than every single other entertainment market.

In 2018, video games had a record year. The industry officially took control of 51.3 percent of the UK entertainment market, beating out, for the first time, music, movies, and television combined.

Video games take over the entertainment market

Video game line up

File photo of the line-up to catch a first glimpse of the Nintendo Switch in Tokyo on Jan. 13, 2017. (AP Photo/Koji Sasahara, File)

In the United Kingdom, the Entertainment Retailers Association reports, video games brought in an incredible £3.9 billion ($4.9 billion USD), more than half of the £7.5 billion ($9.5 billion USD) spent on entertainment in total.

Those numbers, however, barely scratch the surface of how much of the market video games have taken over. That £3.9 billion doesn’t take into account sales made on mobile and free-to-play games, including the incredibly popular game Fortnite, which has more than 200 million players around the world.

This marks the first time in history that video games have been able to outsell every other form of entertainment combined in the United Kingdom. In other parts of the world, however, video games have dominated for years.

The United States has yet to release its data for 2018, but in 2017, the U.S. Department of Commerce was already reporting that video games made up more than 51 percent of our entertainment market.

The highest grossing entertainment product, likewise, is the video game Grand Theft Auto V, which had brought in $6 billion as of Nov. 2018 – more than twice as much as the highest grossing film of all time, Avatar.

To stay relevant in the digital age, film and music have gone through major shifts in their revenue models. According to Statista, 66 percent of video sales and 82.5 percent of music sales are now made digitally, with most of those sales being made through streaming services like Netflix and Spotify. Music, in particular, has undergone a major shift. Today, 67.4 percent of all music sales come through streaming services alone, according to the RIAA.

Dave & Dujanovic weigh in

There’s no question that the world is changing – but is it for the better or worse?

KSL Newsradio’s Dave & Dujanovic talked about how the rise of video games was going to affect the next generation, and they didn’t see eye-to-eye.

Debbie Dujanovic says that she doesn’t “want video games to take over the world,” but Dave Noriega says that, whether she likes it or not, it’s “already happened.”

If you missed the show live, you can still catch everything they said on the Dave & Dujanovic podcast.

Dave & Dujanovic can be heard weekdays from 9 a.m. to noon on KSL Newsradio. Users can find the show on the KSL Newsradio website and app, as well as Apple Podcasts and Google Play.

affordable care actaffordable care act

Today’s Top Stories

Business + Economy

Turkey and cattle farms near Moroni, Utah. Three additional cases of avian influenza have been conf...
Mark Jones

Three additional cases of avian influenza confirmed in Sanpete County

The Utah Department of Agriculture and Food announced Friday that three additional cases of avian influenza have been confirmed on turkey farms in Sanpete County.
1 day ago
utah employment...
Alejandro Lucero

Annual Golden Key Awards presented to local businesses

Golden Key Awards recognize the people and businesses who believe in Utahns with disabilities, said a press release. Nine businesses were recognized today.
2 days ago
A group breaks ground on the Best Friends housing project in Kanab....
Britt Johnson

Best Friends Animal Society building housing for employees in Kanab

Best Friends Animal Society houses its headquarters and sanctuary in Kanab, Utah -- along with about half of its employees.
2 days ago
The Vivint Arena in Salt Lake City is pictured on Tuesday, May 24, 2022. (Kristin Murphy, Deseret N...
Lindsay Aerts

Silicon Summit announces statewide expansion

Silicon Summit will announce their plans for expansion. Starting next year, the two-day summit will be held over one week.
2 days ago
kia markups...
Peter Valdes-Dapena, CNN Business

Kia, once the ‘value’ brand, now has the biggest price markups

On average, Kia cars and SUVs are selling for about 6% over their sticker price, according to data from
3 days ago
intermountain healthcare...
Mark Jones

Name change coming to Intermountain Healthcare next year

In 2023, Intermountain Healthcare will change its name to Intermountain Health.
4 days ago

Sponsored Articles

Young woman receiving laser treatment...
Form Derm Spa

How facial plastic surgery and skincare are joining forces

Facial plastic surgery is not only about looking good but about feeling good too. The medical team at Form Spa are trained to help you reach your aesthetic outcomes through surgery and through skincare and dermatology, too.
large group of friends tohether in a park having fun...
BYU MBA at the Marriott School of Business

What differentiates BYU’s MBA program from other MBA programs

Commitment to service is at the heart of BYU’s MBA program, which makes it stand out among other MBA programs across the country.
a worker with a drill in an orange helmet installs a door in the house...
Price's Guaranteed Doors

Home improvement tip: Increase the value of your home by weatherproofing doors

Make sure your home is comfortable before the winter! Seasonal maintenance keeps your home up to date. Read our tips on weatherproofing doors.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
A paper reading IRS, internal revenue service is pictured...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Video games now make up more than half of the entertainment market