Social Media and Website Updates

Sep 23, 2019, 12:57 PM | Updated: Nov 18, 2019, 3:22 pm

October 2019

October was a GREAT month for Facebook, particularly in terms of video content. We had five videos with more than 25 thousand minutes viewed – and one of those had 900,000 minutes viewed and counting! Engagement on Facebook was up 48.4% from the month before, and a huge chunk of that is the videos in question.

So, I’m sure your next question is: what video really drove that trend? Hands down, it was the train rescue (UHP trooper pulling man from car on tracks just seconds before Frontrunner slammed into it). We shared multiple videos from that event, including dashcam from the trooper and the train. All of those videos did fantastic for us. The original video (dashcam from the trooper) was shared more than 1,000 times.

Instagram also continues to be a huge growth area for the digital team. We picked up about 1,500 new followers in October, putting us at 21,825. We went from averaging barely 5 – 10 posts per month on the account at the beginning of the year to about 50 now. And we set an all-time high for interactions (likes and comments) from our Instagram fans in October with 46,153. In spite of having far fewer followers than KSL TV, Fox 13 or even the Deseret News, CrowdTangle shows us consistently leading the market on Instagram. This is the “leaderboard” for October for our market. (And by the way, our top video for that time frame is the same one as for Facebook – the train rescue.)

Our top website story in October is also a Facebook win. Kelli Pierce wrote a story about setting a record for low temps in the last week of the month, which Ryan Meeks shared on Facebook. That story, all by itself, got almost as much traffic as just our homepage (64K pageviews to 65K for the homepage itself). It single-handedly drove up overall traffic to our site for the month, as people who landed there from Facebook clicked around and read other stories. You can see this demonstrated in the chart below – each dot represents traffic coming to our site from Facebook. The end-of-the-month spike is almost all traffic to Kelli’s story.

September 2019

Thank you to our digital team and all those who contributed to our online presence over the past month. Here are some of our highlights!


We had several videos that went nuts on our social accounts in the last 45 days, but none more so than Colby Walker’s Chick-fil-a pilots video, which is at over 4 million reached and counting!


Our Instagram page not only continues to grow, it’s actually outperforming many of our other Instagram accounts here in house. Plans moving forward include occasional “reporter takeovers” of the account to help peel back the curtain and show people what it’s like behind the scenes here.


Our Twitter account demonstrates how important we are to people in the event of a real breaking local emergency. I’ve highlighted a tweet (attached) from the Gun Range Fire at the end of August, alongside stats for the month where you can see that event “spike” on our stats. It’s clear people know where to go when stuff is happening in their neighborhood.


Social accounts continue to be a key driver for us to our website, and we’ve spent some time with some key people in talk and news emphasizing how important it is for our reporters/producers/hosts to share our content from their own social accounts as well. Here again, one of our best-trafficked stories is from the fire in Bountiful, but probably second to that was the story we wrote about our own Don Brinkerhoff’s family, after his son was seriously injured when he was hit by a car. Both stories were shared heavily on social (not just from the station accounts, but from individuals both inside and outside the station). I think they also demonstrate KSL’s commitment, not just to tell a story but to make sure it makes a difference.

Website Traffic Sources


Download numbers always get a big boost from football season, as you can see pretty easily in the attached chart. The spikes are all game days. You can also pretty easily see usage of our apps go up on game days.

Today’s Top Stories

Cassidy Hutchinson, former aide to Trump White House chief of staff Mark Meadows, arrives to testif...
The Associated Press

Aide: Trump dismissed Jan. 6 threats, wanted to join crowd

Former President Donald Trump dismissed his own security about the threats at the U.S. Capitol on Jan. 6, according to new testimony Tuesday.
1 day ago
QAnon Utah race...
The Associated Press

Utah’s GOP Congressmen defeat primary challengers

Utah's four GOP congressmen win primary elections, move on to November's general election.
1 day ago
Two people were injured in a two-vehicle crash Tuesday morning in Brigham City....
Mark Jones

Two people injured in Brigham City two-vehicle crash

Brigham City emergency personnel responded to a two-vehicle crash Tuesday morning that sent two people to the hospital.
1 day ago
FILE - Sen. Mike Lee, R-Utah, addresses a crowd during a rally on April 25, 2014, in Sandy, Utah. T...
The Associated Press

Sen. Mike Lee fends off 2 opponents to win Utah GOP primary

Utah Sen. Mike Lee claimed a victory Tuesday night in the state's primary election, defeating two challengers.
1 day ago
Gov. Spencer Cox announced Utah Court of Appeals Judge Jill M. Pohlman is his nominee to serve on t...
Mark Jones

Gov. Cox announces Utah Supreme Court nominee

Utah Court of Appeals Judge Jill M. Pohlman is Gov. Spencer Cox's Utah Supreme Court nominee as announced Tuesday.
1 day ago
Remaining permits for elk and deer hunts this fall will be available to purchase in July....
Mark Jones

Remaining deer, elk permits can be purchased in July

Remaining deer and elk permits for hunts this fall will be available to purchase in July.
1 day ago

Sponsored Articles

Tax Harassment...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
Follow @ikeyospe...

Tax Tuesday: The Most Common Mistakes People Make When Filing Their Taxes

Fortunately, for most average earners, they will not end up owing overpayments received for the Child Tax Credit in 2021.
Follow @ikeyospe...

Tax Tuesday: How will last year’s child tax credits affect you?

Fortunately, for most average earners, they will not end up owing overpayments received for the Child Tax Credit in 2021.