Students tell other students to put the phone down

Oct 17, 2019, 2:47 PM
The University of Utah launched a new campaign targeted at eliminating distracted driving on Thursday. (PHOTO: John Wojcik, KSL Newsradio)
(PHOTO: John Wojcik, KSL Newsradio)

SALT LAKE CITY, Utah — The University of Utah launched a new safety campaign, which they hope will get students to put their phone down while in the car.

Their thinking is simple: who better to reach students than students?

A message for passengers, not just drivers

The University and UDOT reached out to AdThing, a student-run advertising agency, to develop the campaign.

The campaign they landed on was “You drive. I’ll text.”

According to them, it’s an all-encompassing idea that puts the focus not only on the driver.

“It’s not just your life that’s put into danger, it’s the people around you,” said the president of AdThing, Kyra Ott. “It’s the passengers in the car, it’s the bystanders, it’s the people in the cars around you.”

Their message is the passenger in a vehicle has major responsibilities. Whether it’s texting, or any other phone-related distraction, the vehicle passenger needs to ensure the driver stays focused.

“You drive, I’ll post, you drive, I’ll scroll,” said Ott. “And if it’s not that important, it can wait.”

Students and phones on campus

It’s a message everyone should follow but rings especially true at a busy location with a lot of young, inexperienced drivers, like a college campus, Ott said. And the movement around students and phone use quickly gained support from on high.

“Every day, thousands of individuals travel to and from the University of Utah,” the president of the University of Utah, Ruth Watkins, said. “This is vital.”

Those involved with the planning of the message hope they can shift opinion in people their age similar to how other campaigns have been successful.

“The same way the anti-smoking campaign shifted cultural behavior, our aim is to shift the culture and remind drivers the responsibility they have behind the wheel,” Ott added.

Today’s Top Stories


Image of the semi-truck that broke through the concrete barrier and rolled into the embankment (Pho...
Chandler Holt

Semi driver dies after driving off side of roadway

A semi drove off the right side of the road, breaking through the concrete barrier, on US-6 at milepost 185 in Spanish Fork canyon.
11 hours ago
WWE Essential...
Zoe Sottile, CNN

John Cena breaks Make-A-Wish record after granting 650 wishes

Actor, wrestling legend, and perpetual meme subject John Cena has completed a new accomplishment: breaking the world record for most wishes granted through the Make-A-Wish Foundation.
2 days ago
Utah Republicans are looking to ban transgender surgeries and other hormone-based care....
Mark Jones

Utah to receive additional $4.9 million from FEMA in response to COVID-19

FEMA has announced Utah will receive an additional $4.9 million to help with the housing costs during the COVID-19 pandemic.
3 days ago
BYU tracking...
Simone Seikaly

BYU researchers learn importance of tracking, in fitness and other goals

BYU researchers found that tracking an activity helps to increase (or decrease) that activity.
5 days ago
Adam Small

National health panel recommends anxiety screenings for adults under 65

Anxiety screenings were recommended for adults 19 to 64 by the task force to help combat the under-detection of anxiety disorders.
6 days ago
The little league player that was critically injured after falling off a  bunk bed is now fighting ...
Randall Jeppesen and Mark Jones

Easton Oliverson family files lawsuit against LLBB and bunk bed makers

A lawsuit has been filed by the family of Easton Oliverson against Little League Baseball and the makers of the bunk beds he fell off and injured his head just prior to the Little League World Series.
7 days ago

Sponsored Articles

a worker with a drill in an orange helmet installs a door in the house...
Price's Guaranteed Doors

Home improvement tip: Increase the value of your home by weatherproofing doors

Make sure your home is comfortable before the winter! Seasonal maintenance keeps your home up to date. Read our tips on weatherproofing doors.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
A paper reading IRS, internal revenue service is pictured...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Students tell other students to put the phone down