AP

Losing face: The rise of the mask, and what’s lost behind it

Apr 20, 2020, 5:29 AM
FILE - In this April 16, 2020, file photo, a man wears a mask while walking in front of a closed bu...
FILE - In this April 16, 2020, file photo, a man wears a mask while walking in front of a closed building in San Francisco. (AP Photo/Jeff Chiu, File)
(AP Photo/Jeff Chiu, File)

PITTSBURGH (AP) — On Saturday afternoons, the Strip District neighborhood of Pittsburgh becomes a jam-packed hub of old-fashioned shopping. People stride along Penn Avenue, hopping from greengrocer to butcher to fishmonger to Italian market, smiling and gesturing and jabbering as they go.

Not this weekend. As strange, spaced-out lines formed outside favorite establishments, the chatting was muted, the sidewalk sidesteps were awkward and tentative, and the facial expressions were, well, not really facial expressions at all. Just like much of the planet during these jumbled coronavirus days.

Smile, they say, and the world smiles with you. Unless you’re wearing a mask. Then the world can’t see your smile, much less smile back.

The rise of the protective face mask — first in China (where smog and SARS gave rise to its use years ago), then elsewhere in Asia, into Europe and now marching across North America — has abruptly excised half of the face from our moment-to-moment human interactions.

With it has come a removal of crucial visual cues that people have used for millennia to communicate, understand each other and negotiate space in the public arena — to find common ground.

“Our minds light on the face like butterflies on a flower, for it gives us a priceless flow of information,” Daniel McNeill wrote in “ The Face,” his 1998 book on its significance throughout human history.

A partial inventory of the information that’s lost when the mask goes up: Smiles. Frowns. Lip movements. Crinkle lines at the mouth’s edge. Cheek twitches that indicate approval or disapproval. Reflexive gestures that collaborate with the eyes to say: Hey, I mean no harm. Or: Hey — back off.

“It’s not just covering us up. It’s blocking something. It’s a barrier to communication. Is she smiling? Sarcastic? Is she happy to see me? I can’t figure it out,” says Christie Cawley, a Pittsburgh business adviser whose consultancy, tHRive, helps nonprofits with business skills.

“With the masks, when people are making eye contact, you don’t know if they’re friendly or not,” Cawley says. “It’s a whole communications channel that we naturally have as humans, and it’s kind of dulled — turned off a little bit.”

On Sunday night, new regulations from Pennsylvania’s governor took effect saying that most businesses still open in the state must bar anyone without a mask from entering. Other governments — states and nations — have imposed similar restrictions, which sit atop people’s already palpable desire to shield their mouths and noses from taking in the insidious virus that causes COVID-19.

However legitimate, that still creates a potentially disorienting situation: Instead of a fellow human coming openly toward you, we’re encountering each other with visual cues removed, like astronauts or deep-sea divers or hazmat-removal teams.

“Different levels of smiles lead to perceptions of warmth, competence, trustworthiness, attractiveness, etc.,” says Fan Liu, an assistant professor of decision sciences and marketing at Adelphi University whose research focuses on nonverbal communication. “These perceptions and characteristics significantly influence our daily social lives.”

Nonverbal cues, she says, play a central role in communication that we don’t always realize. “When these cues are cut off, people are more likely to focus on outcome rather than process,” Liu says, and some nuances of human interaction may be lost.

No wonder. There’s a reason why history’s greatest artists didn’t make their names painting shins or elbows or thumbs.

The face is the gateway to who we are, the front door to our humanity and individuality. We mouth off. We have face time (and FaceTime). We pay lip service and give each other lip. We grin and bear it. Are all these going by the wayside … at least for now?

There’s a reason, too, why masks suggest something surreptitious and nefarious. Covering pieces of the face is often presented as shorthand for mistrust or menace across modern culture, from historical literature (“ The Man in the Iron Mask ”) to comic books (“ Batman ”), from TV (“ The Lone Ranger ”) to movies (“ The Mask ”) to music (“ The Stranger ”).

Such potent cultural cues can be activated, however subconsciously, when we cover our faces — even for the most legitimate (and protective) of reasons. A mask, in short, can be alienating no matter who is behind it — and particularly when there’s a power imbalance in the conversation.

Leah Lizarondo, co-founder and CEO of Pittsburgh’s 412 Food Rescue, says her team’s ability to show empathy has been impeded by its new contactless, mask-forward methods of dropping off food. She recalls meal distributions at Pittsburgh school-bus stops over the past month — done with masks and, she laments, less humanity because of it.

“There’s something extremely surreal about dealing with someone when you can’t really smile. It’s exactly the opposite of what you want this exchange to be. You don’t want it to be a transactional exchange. You want it to be a relationship,” Lizarondo says. “We’re trying so much to create analogues to that empathy. I’m not sure we’re there yet.”

Which raises the question: If this endures for weeks and months, what would those analogues be? If half of the facial radio signal is obscured by face-mask static, how do the messages punch through? Will new methods of socially distanced nonverbal communication emerge?

“The important point is not to rely on any one visual cue. Furrowed eyebrows could mean that a person’s angry, someone’s confused, someone doesn’t have glasses on and they’re squinting,” says Mary Inman, a psychology professor at Hope College in Michigan.

“So we need to take time and ask people for clarification,” says Inman, who studies people’s perceptions of discrimination. “It’ll slow down communications a little bit, which could be a good thing. … If we go to (wearing) full masks continually, then we will be needing to slow down and clarify.”

You can bet on one thing: Until that happens, things may be awkward. For now, though, we still have the eyes. Have you heard? They’re windows to the soul. But, alas, only to a point.

“The face is the focal point. Now we’ve lost the focal point of that kind of communication. It is going to add a layer of distance between us,” says Dan Everett, a linguist and sociology professor at Bentley College in Massachusetts. “It’s sort of like we’re dogs without tails now.”

___

Ted Anthony, director of digital innovation for The Associated Press, has been writing about American culture since 1990. Follow him on Twitter here.

 

 

Today’s Top Stories

AP

Dozens of mourners gather for a vigil near Central Avenue and St. Johns Avenue in downtown Highland...
By MICHAEL TARM, KATHLEEN FOODY and STEPHEN GROVES Associated Press

Police: Parade shooting suspect contemplated 2nd shooting

The suspect in the Highland Park parade shooting confessed to police that he fired on the crowd, a prosecutor said Wednesday.
17 hours ago
This June 5, 2013, image provided by the California Department of Water Resources shows a drip irri...
JESSICA DAMIANO Associated Press

Tips for growing a healthy garden during drought

Watering needs for plants could increase during periods of extreme heat, when the soil dries out more quickly.
2 days ago
Two members of the FBI move items from the scene at the Highland Park shooting...
MICHAEL TARM, KATHLEEN FOODY and STEPHEN GROVES Associated Press

Police: Gunman fired more than 70 rounds at July 4 parade, 7 dead

Police gave no motive for the attack in Highland Park, an affluent community of about 30,000 on Chicago's north shore.
2 days ago
Frankfurter-munching phenom Joey “Jaws” Chestnut has gobbled his way to a 15th win at the Natha...
By JENNIFER PELTZ and JULIA NIKHINSON Associated Press

Joey Chestnut is chomp champ again in July 4 hot dog contest

NEW YORK (AP) — Frankfurter-munching phenom Joey “Jaws” Chestnut put a protester in a chokehold while gobbling his way to a 15th win Monday at the Nathan’s Famous Fourth of July hot dog eating contest, powering down 63 hot dogs and buns at the annual exhibition of excess. In a decisive chowdown comeback, women’s record-holder […]
3 days ago
FILE - Fireworks explode over Baltimore's Inner Harbor during the Ports America Chesapeake 4th of J...
BOBBY CAINA CALVAN ASSOCIATED PRESS

A turbulent US this July 4, but many see cause to celebrate

July 4 has arrived as many citizens struggle to find a reason to celebrate. Yet many also see cause for celebration, including President Joe Biden.
3 days ago
A Navy soldier stands guard as authorities wait for the arrival of people who were evacuated from t...
Associated Press

Tropical Storm Colin brings rain to Carolinas, weakens

Tropical Storm Colin formed along the coast on Saturday. Conditions are expected to improve by Monday's Fourth of July celebrations.
4 days ago

Sponsored Articles

Tax Harassment...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Joseph Smith Memorial Building...
Temple Square

The Joseph Smith Memorial Building is an icon of Salt Lake City | Why hosting an event at this beautiful location will make you a hero this year

Here's why hosting an event at the iconic Joseph Smith Memorial Building in downtown Salt Lake City will make you a hero this year.
Losing face: The rise of the mask, and what’s lost behind it