Ikea customers can now win a candle that smells like its meatballs
(CNN) — Ikea is famous for the Swedish meatballs served at its stores’ cafeterias. Now, it’s turning those meatballs customers love into … scented candles.
Ikea is offering meatball-scented candles as a prize in a sweepstakes event for “Ikea Family” loyalty club members to celebrate the 10-year anniversary of the free loyalty program. Ikea hopes that dangling the candles may entice additional customers to sign up for a loyalty card, which gives members rewards and other perks.
Ikea says 1,925 lucky winners will get to claim one of the Huvudroll meatball candles and let the sweet smell of meatballs waft through their homes. The event will run through August 22.
Earlier in the pandemic, when stores were closed, the Swedish-based company shared its meatball recipe for customers to make at home (hint: it’s all about the cream sauce).
“Staying at home can be hard, but we want to help make everyone’s lives that little bit easier and more enjoyable. Bon appétit or, smaklig måltid, as we say in Sweden!” the company said.
In 2019, Ikea said it was working on a plant-based meatball that “looks and tastes like meat but is made from plant-based alternative proteins. Ikea said it wanted to sell the plant-based meatballs at all of its restaurants worldwide.
Ikea’s meatballs have been around since 1985, according to the company. It sells more than 1 billion every year.
™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.
Today’s Top Stories
- Delta pilots picketing in Salt Lake City and across the country
- CDC confirms five monkeypox cases in Utah
- Husband of Bluffdale mayor faces charges threatening city councilman
- Two people are in critical condition following two-vehicle car crash
- Supreme Court says Biden can end Trump-era ‘Remain in Mexico’ immigration policy
- Utah health officials confirm three cases of rabies in bats
- Two people injured in Brigham City two-vehicle crash
- Garfield County cold case homicide is brought to a close
- Supreme Court widens state power over tribes. What does it mean for Utah?
- SLCPD shuts down area near 700 East following fight at yoga studio