‘Moment of Loudness’ tribute for Lowe and Jordan will happen during Rose Bowl

Dec 30, 2021, 9:35 PM
{Photos courtesy of University of Utah Athletics)...
{Photos courtesy of University of Utah Athletics)

PASADENA, CA – It’s known as the “Moment of Loudness,” and it has become a regular feature of University of Utah football games as a tribute to Ty Jordan and Aaron Lowe.  School officials are confirming the tradition will continue during the second half of Saturday’s Rose Bowl.

KSL Sports Utes Insider Trevor Allen has seen every “Moment of Loudness” since they began, and he said it’s always an emotional and moving tribute to the fallen Ute players.  It normally happens between the third and fourth quarters and it starts with a short video, narrated by Head Coach Kyle Whittingham.  He tells the crowd to shine the lights from their phones then to make enough noise to let Lowe and Jordan hear them from heaven.

Allen said, “It is a giant glow of light because everyone is shining their lights on the phones and you just see it through the entire thing.”

All of the players take part in the tribute.

“The team is watching the video and pumping up the crowd, waving their arms to get [the crowd] louder.  It just creates a very electric atmosphere that you really can’t duplicate,” Allen says.

Saturday’s tribute could be especially intense during the Rose Bowl.  Not only will there be far more fans in attendance, but Allen believes the crowd will be overwhelmingly pro-Utah.  Many Ohio State fans have returned their tickets, and the school sold back thousands of the tickets they were allotted.  He said the crowd at the Pac 12 Championship was also overwhelmingly pro-Utes.

Allen said, “It was, probably, 80 percent Utah and 20 percent Oregon.  I’m going to guess it’s probably going to be somewhere around that for this Rose Bowl game.”

This Saturday’s tribute won’t happen at its usual time, between the third and fourth quarters.  Allen said the Rose Bowl has very strict schedules concerning their breaks and their sponsorships.

“The Rose Bowl has their timeouts planned out, just like the PAC 12 Championship does,” he said.

However, U of U Athletics officials say it will happen either during the last break of the third quarter, or the first break of the fourth quarter.

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‘Moment of Loudness’ tribute for Lowe and Jordan will happen during Rose Bowl