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You could soon receive even more emails after shopping on Amazon

Sep 15, 2022, 11:03 AM
Amazon email...
You could soon receive even more emails after shopping on Amazon. (David Becker/AFP/Getty Images via CNN)
(David Becker/AFP/Getty Images via CNN)
Originally Published: 15 SEP 22 12:23 ET

(CNN) — If you’ve ever worried you weren’t getting enough email from businesses trying to sell you things, of from Amazon, you’re in luck.

Amazon announced at its annual sellers conference, Amazon Accelerate, that US merchants will soon be able to send free marketing email to reach some of their existing customers on the platform. This includes repeat customers, recent customers, and high-spend customers, the company said in a statement Wednesday.

For the many merchants who rely on the Amazon platform, the email move offers the possibility of fostering a more direct relationship with their customers and potentially convincing them to shop again and again. Amazon has said it has more than 1.9 million selling partners globally, and more than 300 million active customer accounts.

“Brands are able to quickly acquire new customers in the Amazon store, but they expressed a need for improved tools to increase customer lifetime value,” Benjamin Hartman, vice president of Amazon North America Selling Partner Services, said in a statement.

What the Amazon move means for you

But for the millions of customers who shop on Amazon, it risks adding to inboxes that may already be overflowing with promotional emails from retailers, hotels, dentists and more.

Amazon said it is currently testing the program, dubbed Tailored Audiences, in beta. It has plans to make it available to all US sellers in early 2023. The tool will be available at no cost to sellers. The company said it has plans to enhance the email designs with new templates.

The company said customers are able to opt out of marketing emails form Amazon and brands, if they wish.

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You could soon receive even more emails after shopping on Amazon