Black-owned businesses look to further their reach following All-Star weekend

Mar 17, 2023, 3:00 PM
vivint center with all-start weekend design is shown, black Utah businesses got good traffic over a...
Decorations and projections are set up at Vivint Arena in preparation of the NBA All-Star 2023 Weekend in Salt Lake City on Feb. 16, 2023. (Ryan Sun/Deseret News)
(Ryan Sun/Deseret News)

SALT LAKE CITY — After the tidal wave of business brought in by the 2023 NBA All-Star Weekend, Utah’s Black-owned businesses are trying to continue riding the wave.

“All-Star Weekend definitely brought in some awareness and gave visibility to Black businesses here in Utah,” said Nikki Walker, PR chair and board member of the Utah Black Chamber of Commerce.

Walker said they will further promote these businesses in a marketplace setting over the next few weekends.

“(Zions Bank wanted)…to help to continue this revenue build…that hadn’t been happening prior to NBA All-Star weekend, ” Walker said.

People who go to the marketplace will get a taste of what each business has to offer, all while a DJ plays live music.

“We want people to feel good while they’re shopping…(and) getting to know their neighbors and the entrepreneurs in their community,” Walker said.

The marketplace will take place every Friday and Saturday through April 8 from 10 a.m. to 6 p.m.

The location is the Zions Bank Eagle Emporium at 102 South Main St in Salt Lake City.


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Black-owned businesses look to further their reach following All-Star weekend