AP

Super Bowl ad winners: Bud Light, Amazon

Feb 4, 2019, 5:58 AM

This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL footb...

This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)

(Microsoft via AP)

NEW YORK (AP) — This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on celebrity product testers.

While the New England Patriots bested the L.A. Rams on Sunday in Atlanta during Super Bowl 53, brands were also winning and losing off the field. Some spots, like Google’s ad about its translation service, charmed many viewers. But others like Mint Mobile’s ad about “chunky milk” fell flat.

BEST

Amazon

The Amazon ad was an early crowd pleaser when it was released well ahead of the game. Harrison Ford, Forest Whitaker and other celebrities test out rejected Amazon products that feature its Alexa digital assistant, such as a talking electric toothbrush and a dog collar.

Bud Light

Bud Light’s crossover with Game of Thrones was a hit because it came as such a surprise. What started out as the “Bud Knight” in a jousting tournament morphs into a promo for the next “Game of Thrones” season.

“It was somewhat confusing at first,” said Mark DiMassimo, chief of ad agency DiMassimo Goldstein. “But it was super engaging and fun and surprising.”

Stella Artois

To tout its partnership with Water.org, which helps provide clean water to the developing world, the beer maker shows two 1990s icons giving up their signature drinks for a philanthropy-supporting brew. “The Dude” — a Jeff Bridges character from “The Big Lebowski” —forgoes his White Russian, while Sarah Jessica Parker’s Carrie Bradshaw from “Sex and the City” eschews her cosmopolitan. The 1990s nostalgia was a hit with viewers.

Hulu

Hulu kicked off the evening’s surprises during the first break with an ad that started out like Ronald Reagan’s 1984 campaign ad “Morning in America.” But it was soon revealed to be a teaser for the next season of “The Handmaid’s Tale.” ”Wake up America, morning’s over,” a voiceover stated.

“It was a great misdirect and great placement,” DiMassimo said.

Google

An ad promoting its Google Translate service pointed out that although “words can hurt and sometimes divide,” the most translated words in the world are “How are you,” ”Thank you” and “I love you.”

Kim Whitler, marketing professor at the University of Virginia, said the ad was an example of how the night’s “most powerful ads focused on unity, positivity and commonality.”

Microsoft

Another heart-tugger was Microsoft’s ad showing a disabled child talking excitedly about the fun he had using an adaptive Xbox controller designed for players with mobility limitations.

“It combined true emotion, great storytelling, and relevant product innovation with an insight about their category (gaming) as a great equalizer,” DiMassimo said.

WORST

Mint Mobile

The wireless provider was trying to stand out from larger rivals Verizon, T-Mobile and Sprint. But the “gross-out” route may not have been the way to do it.

The ad compares Mint Mobile’s $20-a-month wireless plan with “chunky milk,” then it shows a fake ad with a family drinking the unappetizing beverage. A mint-colored cartoon fox says the milk is “not right,” but Mint Mobile’s plan “is right.”

“The ad could be confusing. People might just remember that Mint’s pricing is ‘not right,'” said Northwestern University marketing professor Tim Calkins.

Turkish Airlines

Turkish Airlines created a trailer for a six-minute short directed by Ridley Scott, known for directing Apple’s iconic “1984” ad. It was the storied director’s first return to the Super Bowl in decades. But some viewers took to Twitter to express confusion over what exactly the ad was trying to promote.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

AP

Republican presidential candidate former UN Ambassador Nikki Haley speaks at a Republican campaign ...

WILL WEISSERT Associated Press

Haley says she raised $12M in February, can’t point to long-term plan to beat Trump

Republican presidential candidate Nikki Haley said Friday that she raised $12 million in February, a haul that will likely allow her to remain in the Republican primary against former President Donald Trump past next week's Super Tuesday — even though she can't point to an upcoming state where she expects to beat him.

1 day ago

February, 29, otherwise know as leap year day, is shown on a calendar Sunday, Feb. 25, 2024, in Ove...

LEANNE ITALIE AP Lifestyles Writer

What would happen without a Leap Day? More than you might think

Leap year. It's a delight for the calendar and math nerds among us. So how did it all begin and why?

3 days ago

Republican presidential candidate former President Donald Trump speaks at a primary election night ...

MEG KINNARD and WILL WEISSERT Associated Press

Trump wins South Carolina, easily beating Haley in her home state and closing in on GOP nomination

Donald Trump won South Carolina's Republican primary on Saturday further consolidating his path to a third straight GOP nomination.

7 days ago

Hannah Gutierrez-Reed, center, sits with her attorney Jason Bowles, left, during the first day of t...

MORGAN LEE Associate Press

Negligence or scapegoating? Trial of ‘Rust’ armorer begins in fatal shooting by Alec Baldwin

Prosecutors sought to pin blame on a movie weapons supervisor for bringing live ammunition on set that contributed to the fatal shooting of a cinematographer by Alec Baldwin during production of the film "Rust."

9 days ago

A pail rests next to caution tape on a beach in Lauderdale-by-the-Sea, Fla., on Tuesday, Feb. 20, 2...

Associated Press

Young girl killed when a hole she dug in the sand collapsed on a Florida beach, authorities said

A young girl died Tuesday when a deep hole she was digging collapsed on her at a south Florida beach, authorities said.

11 days ago

A Gila monster is displayed at the Woodland Park Zoo in Seattle, Dec. 14, 2018....

MEAD GRUVER Associated Press

A Colorado man is dead after a pet Gila monster bite

A Colorado man has died after being bitten by his pet Gila monster in what would be a rare death if the creature's venom was the cause.

11 days ago

Sponsored Articles

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

Super Bowl ad winners: Bud Light, Amazon