AP

McDonald’s takes a nibble of the plant-based burger

Sep 27, 2019, 6:09 AM

FILE - In this July 18, 2018, file photo a customer gets his coffee at a McDonald's restaurant in P...

FILE - In this July 18, 2018, file photo a customer gets his coffee at a McDonald's restaurant in Pittsburgh. In a very limited test in Canada, McDonald's said Thursday, Sept. 26, 2019, that it's introducing the PLT, or the plant, lettuce and tomato burger. It will be available for 12 weeks in 28 restaurants in Southwestern Ontario by the end of the month. (AP Photo/Gene Puskar, File)

(AP Photo/Gene Puskar, File)

McDonald’s said Thursday that will sell the PLT, or the plant, lettuce and tomato burger for 12 weeks in 28 restaurants in Southwestern Ontario by the end of the month. McDonald’s says it developed a special recipe using burgers from Beyond Meat, a California-based startup that makes “meat” from pea protein, canola oil, beet juice and other ingredients.

The small-market test is rolling out about six months after rival Burger King began testing the plant-based Impossible Foods burger, a rival to Beyond Meat. It’s now selling the Impossible Whopper nationwide because of strong demand from customers.

The entry of McDonald’s, the world’s largest burger chain, into the alternative meat arena has largely been seen as a question of when, and not if. Shares of Beyond Meat Inc. rose more than 11% to close at $154.34.

The burgers aren’t really aimed at vegans or vegetarians, but at meat eaters who perceive plant-based eating as healthier and more environmentally conscious. In a recent survey, the consulting firm AlixPartners found that 61% of U.S. meat eaters sometimes order vegan or vegetarian food at restaurants.

McDonald’s says the PLT will be grilled on the same grill used for meat and eggs. Burger King will cook it separately, but only by request.

PETA, the animal rights organization, says it’s happy to see more plant-based options on fast food menus, even if they’re cooked next to meat.

“To PETA, helping animals is not about personal purity, it’s about reducing suffering,” PETA President Ingrid Newkirk said in a statement. “McDonald’s is doing that by serving them, and its customers are doing that by buying them.”

It’s been a breakthrough year for the companies that are trying to perfect the no-meat burger.

Beyond Meat became a publicly traded company in May when it listed its shares for $45 on the Nadaq. By July, those shares had risen more than 430%. Impossible Foods has raised more than $750 million, but remains private.

KFC last month began testing plant-based chicken nuggets and boneless wings at an Atlanta restaurant in partnership with Beyond Meat. Carl’s Jr. and Del Taco also selling Beyond Meat products. Tim Hortons has tested a Beyond Meat breakfast sausage in Canada.

Impossible Foods announced in May that it was making meatless “sausage” crumbles for the Little Caesars pizza chain in some states.

Fans of Wendy’s have begun a petition to get the chain to add a plant-based burger to the menu. It’s garnered more than 26,000 signatures as of Thursday and earlier this month, CEO Todd Penegor said plant-based burgers are a “trend that will be here to stay.”

McDonald’s is pushing forward, albeit in a very limited introduction.

“Why just a small test? We’re in learning mode, so testing is a major part of how we develop our menu,” wrote Ann Wahlgren, McDonald’s vice president of global menu strategy. “It’s how we look- before we leap.”

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

AP

A photo taken of Matthew Perry in 2022....

Clayre Scott

Criminal investigation opened in relation to Matthew Perry’s death

A criminal investigation has been opened in relation to Matthew Perry's death due to high levels of ketamine found in his blood.

24 days ago

FILE - The United Nations (UN) headquarters are pictured in Geneva, Switzerland, Friday, Sept. 9, 2...

EDITH M. LEDERER, Associated Press

U.N. to vote on resolution that would grant Palestine new rights

The U.N. General Assembly is expected to vote Friday on a resolution that would grant new "rights and privileges" to Palestine.

1 month ago

President Joe Biden arrives at Chicago O'Hare International Airport to attend a political fundraise...

ZEKE MILLER and AAMER MADHANI, Associated Press

Biden says US won’t supply weapons for Israel to attack Rafah

Biden said the U.S. was still committed to Israel's defense, but that if Israel goes into Rafah, "we're not going to supply the weapons and artillery shells used."

1 month ago

Adult film actress Stormy Daniels, who just testified in the Trump hush money trial....

Associated Press

Adult film star testifies in Trump hush money case

Donald Trump's attorneys have unsuccessfully pushed for a mistrial during the testimony of porn actor Stormy Daniels. She was testifying at Trump's hush money criminal trial that she had a sexual encounter with Trump after meeting him at a Lake Tahoe celebrity golf outing where her studio was a sponsor.

1 month ago

This photo provided by NASA shows an Eta Aquarid meteor streaking over northern Georgia on April 29...

CHRISTINA LARSON, AP Science Writer

The Eta Aquarid meteor shower, debris of Halley’s comet, peaks this weekend. Here’s how to see it

The Eta Aquarid meteor shower, remnants of Halley's comet, peaks this weekend.

1 month ago

Actor Mark Hamill takes off sunglasses given to him by President Joe Biden, as he joins White House...

COLLEEN LONG, Associated Press

‘Star Wars’ actor Mark Hamill drops by White House for a visit with ‘Joe-bi-Wan Kenobi’

"Star Wars" actor Mark Hamill has dropped by the White House for a visit with President Joe Biden.

1 month ago

Sponsored Articles

Underwater shot of the fisherman holding the fish...

Bear Lake Convention and Visitors Bureau

Your Bear Lake fishing guide

Bear Lake offers year-round fishing opportunities. By preparing ahead of time, you might go home with a big catch!

A group of people cut a purple ribbon...

Comcast

Comcast announces major fiber network expansion in Utah

Comcast's commitment to delivering extensive coverage signifies a monumental leap toward a digitally empowered future for Utahns.

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.

...

Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

McDonald’s takes a nibble of the plant-based burger