Stronger beer arrives in Utah at the stroke of midnight

Oct 31, 2019, 2:20 PM
stronger beer...
Liberty Heights Fresh in Salt Lake City, along with many other supermarkets, are selling "old" beer at a markdown in anticipation of the switch to stronger products. PHOTO: John Wojcik, KSL NewsRadio

SALT LAKE CITY, Utah — Today may be Halloween, but tomorrow is an entirely different holiday for beer lovers in the Beehive State. Grocery and convenience stores around the state are prepping their shelves for the arrival of stronger beer, thanks to a law change.

No pumpkins here – just stronger beer

New rules passed by the legislature allow supermarkets and grocers to sell and stock stronger beer, up to 5% alcohol by volume. Essentially, the change eliminates the need for Utah’s old 3.2% alcohol by weight products.

On the eve of this unofficial hoppy holiday, store owners spent the day trying to liquidate their “old” products.

“We’re trying to close out what we have,” said Steven Rosenberg, owner of Liberty Heights Fresh in Salt Lake City.

His store receives its weekly beer shipment tomorrow, which will feature some new brews.

“Yeah, we’ll put it out tomorrow,” he said.

Easing the transition

Compared to other local stores, Rosenberg says he considers his to be somewhat well-stocked. He says with limited space, Liberty Heights Fresh can’t afford to keep its shelves empty for an extended amount of time.

All stores got a week to receive and store the stronger beer, to help ease the transition tomorrow.

Rosenberg supports the move; he thinks his costumers will enjoy the wider selection of local beer. He believes it’s a good first move, with hopefully more to come.

“You know in Utah we take baby steps. This is a great baby step,” he said. “I’m very grateful to the legislature for allowing this change.”

What happens next

According to him, limiting the stores in terms of what alcohol they can sell forces shop owners to miss opportunities. He says many spirits pair well with the food they sell.

“It would be really nice if all beer, wine, and cider could be sold on supermarket shelves with a deep respect for consumption with moderation,” says Rosenberg.

While retail beer is now capped at 5% alcohol by volume, there will still be beer under that mark available for purchase on supermarket shelves.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

Business + Economy

Utah's Attorney General has sent a letter to the federal government claiming climate investing, or ...
Lindsay Aerts

Utah AG claims ESG or ‘climate investing’ contributed to SVB collapse

The AG's office believes Silicon Valley Bank, SVB, made "speculative sustainability investments," involving ESG in the solar industry.
1 day ago
a man pictured next to currency exchange, rate hike expected today...
Associated Press

Asian shares decline after Fed hints rate hikes may end soon

Higher rates can undercut inflation by slowing the economy. But they raise the risk of a recession later on, and they also hurt prices for stocks and other investments.
1 day ago
FILE: U.S. Federal Reserve Board Chairman Jerome Powell speaks during a news conference following a...
Nicole Goodkind, CNN

The Fed lifts rates by a quarter point as banking turmoil complicates inflation fight

Originally Published: 22 MAR 23 06:37 ET Updated: 22 MAR 23 14:00 ET       (CNN) — The Federal Reserve raised interest rates by a quarter point on Wednesday as it attempts to fight stubbornly high inflation while addressing risks to financial stability. Investors and economists had widely anticipated the quarter-point increase — or even a pause — amid the […]
1 day ago
vivint center with all-start weekend design is shown, black Utah businesses got good traffic over a...
Adam Small

Black-owned businesses look to further their reach following All-Star weekend

Black businesses in Utah will be featured every weekend in April. The goal is to get people familiar with their community and local businesses.
6 days ago
One of Dunkin's most recognizable drinks has disappeared. The Dunkaccino has quietly been pulled fr...
Jordan Valinsky, CNN

Twenty years later, Dunkin’ is retiring the fan-favorite Dunkaccino

Dunkin' didn't specify why the drink is no more, but fast food chains regularly change their menus and eliminate underperforming items.
6 days ago
File - Customers stand in a queue outside a branch of the Northern Rock, the British mortgage lende...
Associated Press

Parent of Silicon Valley Bank seeks bankruptcy protection

SVB Financial Group is no longer affiliated with Silicon Valley Bank after its seizure by the Federal Deposit Insurance Corp.
6 days ago

Sponsored Articles

Cheerful young woman writing an assignment while sitting at desk between two classmates during clas...
BYU EMBA at the Marriott School of Business

Hear it Firsthand: 6 Students Share Their Executive MBA Experience at BYU’s Marriott School of Business

The Executive MBA program at BYU offers great opportunities. Hear experiences straight from students enrolled in the program.
Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a new winter activity? Try skijoring in Bear Lake

Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and gates.
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five common causes of Cervical Cancer – and what you can do to lower your risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get ready for fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy.
happy friends with sparklers at christmas dinner...

15 easy Christmas dinner ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy.
Spicy Homemade Loaded Taters Tots...

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Stronger beer arrives in Utah at the stroke of midnight