CNN

Trader Joe’s renaming international food products

Jul 22, 2020, 7:18 PM | Updated: 7:22 pm
(Photo Credit: @traderjoesoholic on Instagram)
(Photo Credit: @traderjoesoholic on Instagram)

Trader Joe’s is renaming their lines of international food products after coming under fire of a Change.org petition. 

More than 4,000 people have signed a petition urging Trader Joe’s to change the names of their international products. 

A California high-school senior, Briones Bedell,  started the petition two weeks ago. She says the brand is ‘racist.’

“The grocery chain labels some of its ethnic foods with modifications of [the word] “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes,” Bedell wrote. 

Bedell cited a number of examples including “Trader Giotto’s” found on the store’s Italian food, “Trader José,” found it its Mexican products, and “Trader Ming’s,” the grocery chain’s label for its Chinese products.

“The Trader Joe’s branding is racist because it exoticizes other cultures – it presents “Joe” as the default ‘normal’ and the other characters falling outside of it – they are “Arabian Joe,” “Trader José,” and “Trader Joe San,” the petition reads. 

The Los Angeles Times reported that Kenya Friend-Daniel, a spokeswoman for Trader Joe’s, “acknowledged that its approach to product naming, rooted in a lighthearted attempt at inclusiveness … may now have the opposite effect.”

Trader Joe’s is the latest brand to be under fire for its products. According to CNN, many companies are rebranding due to the widespread protests over racial inequality following the death of George Floyd. 

Quaker Oats is retiring its ‘Aunt Jemima’ syrup and Land O’Lakes has removed the image of a Native American woman from its butter products. The brands acknowledged their logos were based on racial stereotypes. 

 

 

Today’s Top Stories

CNN

...
Jeff Zeleny, Eva McKend and Gregory Krieg, CNN

Georgia voters once again have the last word during election season

During a campaign rally for Warnock in Atlanta last week, former President Barack Obama stressed the immediate impact of Democrats potentially winning a 51st Senate seat.
2 days ago
This photos shows the gate to the Duke Energy West End substation in Moore County, N.C. on Sunday, ...
Nouran Salahieh and Hannah Sarisohn, CNN

Tens of thousands still in the dark after ‘targeted’ attacks on North Carolina power substations

With no suspects or motive announced, the FBI joins the investigation into power outages in a North Carolina county.
2 days ago
Man who shot Lady Gaga's dog walker...
Taylor Romine and Elizabeth Wolfe, CNN

Man involved in shooting Lady Gaga’s dog walker sentenced to prison

The dog walker, Ryan Fischer, was walking Lady Gaga's three French bulldogs on February 24, 2021 when he was accosted and shot.
2 days ago
goblin mode...
Christian Edwards, CNN

‘Goblin mode’ chosen as Oxford word of the year for 2022

According to OUP, the term refers to a behavior which is "self-indulgent, lazy, or greedy, typically in a way that rejects social norms or expectations."
3 days ago
WASHINGTON, DC - JANUARY 19:  The U.S. Capitol is shown as a looming government shutdown threatens ...
Manu Raju and Phil Mattingly, CNN

Defense bill likely to include end to military Covid vaccine mandate, source says

A massive bill setting defense policy is likely to end the military Covid vaccine mandate, a source familiar with the negotiations tells CNN.
3 days ago
NEW YORK, NY - DECEMBER 03:  Actress Kirstie Alley attends the "Kirstie" premiere party at Harlow o...
Dan Heching, Amy Simonson and Taylor Romine, CNN

Kirstie Alley, ‘Cheers’ and ‘Veronica’s Closet’ star, dead at 71

Actress Kirstie Alley has died after a brief battle with cancer, her children announced on social media.
3 days ago

Sponsored Articles

Spicy Homemade Loaded Taters Tots...
Macey's

5 game day snacks for the whole family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The best tools for Deaf and hard-of-hearing workplace success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Team supporters celebrating at a tailgate party...
Macey's

8 Delicious Tailgate Foods That Require Zero Prep Work

In a hurry? These 8 tailgate foods take zero prep work, so you can fuel up and get back to what matters most: getting hyped for your favorite
christmas decorations candles in glass jars with fir on a old wooden table...
Western Nut Company

12 Mason Jar Gift Ideas for the 12 Days of Christmas [with recipes!]

There are so many clever mason jar gift ideas to give something thoughtful to your neighbors or friends. Read our 12 ideas to make your own!
wide shot of Bear Lake with a person on a stand up paddle board...

Pack your bags! Extended stays at Bear Lake await you

Work from here! Read our tips to prepare for your extended stay, whether at Bear Lake or somewhere else nearby.
young boy with hearing aid...
Sorenson

Accommodations for students who are deaf and hard of hearing

These different types of accommodations for students who are deaf and hard of hearing can help them succeed in school.
Trader Joe’s renaming international food products