ALL NEWS

Pumpkin Spice is back earlier than ever

Aug 25, 2020, 5:47 AM | Updated: 5:48 am
Pumpkin Spice...
Starbucks is launching the Pumpkin Spice Latte earlier than ever. Credit: Starbucks

    (CNN) — If it feels like pumpkin spice season begins earlier every year, you’re right. Beginning Wednesday, Starbucks will begin selling Pumpkin Spice Lattes across the United States and Canada, marking the drink’s earliest release ever.

Also returning is Pumpkin Cream Cold Brew, an iced-drink topped with pumpkin cream cold foam and a dusting of pumpkin spice that Starbucks launched in 2019. The two fall-themed drinks are in addition to two seasonal pumpkin-flavored bakery items: a pumpkin scone and a pumpkin cream cheese muffin. Last year’s fall menu launched on August 27.

The PSL, as it’s often referred to, has been a popular item on Starbucks’ menu for nearly two decades sparking joy and excitement among its loyal fan base. Starbucks has sold more than 400 million PSLs since the drink’s introduction in 2003.

Although the drink hit Starbucks’ menu earlier than previous years, Dunkin’ already beat its competition to the punch. Dunkin’ made its fall lineup available earlier than ever before, too, rolling it out on August 19. This year, Dunkin’ added its own PSL for the first time, which is available hot or cold. Maple and pumpkin-flavored sweet treats are also new on its menu.

These seasonal items build hype and awareness for brands in the competitive fast-food space. Starbucks and Dunkin’ are betting the items will boost sales and attract customers, many of whom are in new routines during the pandemic. Both chains recently reported weak earnings as people ditched their commute in favor of working from home.

Both brands reported deep declines in revenue and visits, because people aren’t stopping by as much in the mornings. Starbucks CEO Kevin Johnson previously said the “disruption to the weekday morning routines, notably commuting to work and school, is a headwind.” Dunkin’ said its sales have shifted from early morning to midday with people buying non-coffee drinks and snacks.

The-CNN-Wire
™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

Today’s Top Stories

All News

A 78-year-old man is in critical condition after the vehicle he was driving struck a TRAX train Tue...
Mark Jones

Man injured after vehicle collides with TRAX train

A 78-year-old man is in critical condition after the vehicle he was driving struck a TRAX train on Tuesday afternoon.
1 day ago
The open house for the San Juan Puerto Rico Temple of The Church of Jesus Christ of Latter-day Sain...
Mark Jones

Open house for San Juan Puerto Rico Temple begins this week

The San Juan Puerto Rico Temple of The Church of Jesus Christ of Latter-day Saints will hold an open house Dec. 1-17. It will be dedicated on Jan. 15, 2023.
1 day ago
Eli Mitchell, victim of fatal hit and run...
Mark Jones

Utah County man pleads guilty to death of West Jordan teenager

A Saratoga Springs man pleaded guilty Tuesday in Third District Court of automobile homicide in connection to the death of a 13-year-old West Jordan teenager last April.
1 day ago
House fire in Tooele leaves one dead....
Waverly Golden

One dead after house fire in Tooele

A woman is dead after a house fire in Tooele, Utah, around 10:45 a.m. on Nov. 29. Police and firefighters responded.
1 day ago
A motorist drives through the snow in Olympus Cove in Salt Lake County. (Jeffrey D. Allred, Deseret...
Curt Gresseth

Be Ready Utah: What you need in your emergency winter car kit

After a significant snowfall in northern Utah, are you prepared for a winter emergency while on the roads? Wade Mathews of Utah Division of Emergency Management -- Be Ready Utah joins the shows to give out holidays tips on being prepared for any challenges while driving.
1 day ago
Former Governor of Utah, Gary Herbert speaks at the start of demolition at the old Utah State Priso...
Aimee Cobabe

Demolition begins at the old Utah State Prison in Draper

It took years to get the Utah State Prison to this point. Now, the site will be repurposed and built into a so-called "15-minute community."
1 day ago

Sponsored Articles

Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The best tools for Deaf and hard-of-hearing workplace success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Team supporters celebrating at a tailgate party...
Macey's

8 Delicious Tailgate Foods That Require Zero Prep Work

In a hurry? These 8 tailgate foods take zero prep work, so you can fuel up and get back to what matters most: getting hyped for your favorite
christmas decorations candles in glass jars with fir on a old wooden table...
Western Nut Company

12 Mason Jar Gift Ideas for the 12 Days of Christmas [with recipes!]

There are so many clever mason jar gift ideas to give something thoughtful to your neighbors or friends. Read our 12 ideas to make your own!
wide shot of Bear Lake with a person on a stand up paddle board...

Pack your bags! Extended stays at Bear Lake await you

Work from here! Read our tips to prepare for your extended stay, whether at Bear Lake or somewhere else nearby.
young boy with hearing aid...
Sorenson

Accommodations for students who are deaf and hard of hearing

These different types of accommodations for students who are deaf and hard of hearing can help them succeed in school.
Young woman receiving laser treatment...
Form Derm Spa

How facial plastic surgery and skincare are joining forces

Facial plastic surgery is not only about looking good but about feeling good too. The medical team at Form Spa are trained to help you reach your aesthetic outcomes through surgery and through skincare and dermatology, too.
Pumpkin Spice is back earlier than ever