ALL NEWS

McDonald’s adds new bakery items for the first time in almost a decade

Oct 7, 2020, 7:07 AM

McDonald's is adding new bakery items for the first time in a nearly a decade as the breakfast wars...

McDonald's is adding new bakery items for the first time in a nearly a decade as the breakfast wars heat up during the pandemic. Credit: McDonald's

    (CNN) — McDonald’s is adding new bakery items for the first time in a nearly a decade as the breakfast wars heat up during the pandemic.

Beginning October 28, the McCafé bakery lineup is expanding with three new options: an apple fritter, a blueberry muffin and a cinnamon roll. They will be available all day across participating restaurants in the United States.

“We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day,” said Linda VanGosen, vice president of brand and menu strategy, in a statement.

The additions come as McDonald’s finds itself struggling in a part of the day it was once dominant. Its most notable competitor is Wendy’s, which launched its breakfast menu earlier this year with a mix of sweet and salty items such as the Breakfast Baconator and Frosty-ccino. Breakfast now accounts for 8% of Wendy’s total sales. Taco Bell and other rivals have also launched expanded breakfast menus and are taking share of the market away from McDonald’s

McDonald’s CEO Chris Kempczinski said in the company’s most recent earnings call that breakfast “was one area of pressure” because of new competitors. The chain also temporarily eliminated its all-day breakfast, among other items, to help restaurants’ maintain costs. It hasn’t said when, or if, All Day Breakfast will return.

“Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions,” a McDonald’s spokesperson said.

Recently, McDonald’s has slowly been rolling out new menu items and promotions once again. In September, McDonald’s added its first new McNugget flavor in nearly 40 years: Spicy Chicken McNuggets. New meal deals from singers Travis Scott and J Balvin have also been added to the menu as limited time promotions.

Investors will learn how strong sales have rebounded from their earlier lows when McDonald’s releases its third-quarter earnings, likely later this month.

The-CNN-Wire
™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

All News

easter egg basket shown, easter spending will be in the billions in the us...

Peter Johnston

Easter spending could bring a $22 billion golden egg for retailers

Easter spending might not be as high this year compared to 2023 but Americans are still expected to spend $177 each on the holiday.

27 minutes ago

a person pumps gas, which is expected to lower in price in 2023...

Andrew Adams, KSL TV

Data shows significant uptick in gas prices over past month in Salt Lake area

AAA gas prices showed Utah with an average price of $3.77 as of Thursday morning, up from nearly $3.13 a month ago.

36 minutes ago

planting trees in a container...

Mitchell von Puttkammer

Dig, clip, water: Planting trees in the spring

It's a great time of year to plant trees, but where do you start? KSL Greenhouse Hosts Maria Shilaos and Taun Beddes dig up everything you need to know to get started.

1 hour ago

The steel frame of the Francis Scott Key Bridge sits on top of the container ship Dali after the br...

Nick Perry

Baltimore bridge collapse puts the highly specialized role of ship’s pilot under the spotlight

The highly specialized role — in which a pilot temporarily takes control of a ship from its regular captain — is coming under the spotlight this week.

9 hours ago

Shopping carts are parked outside a Home Depot in Philadelphia...

MICHELLE CHAPMAN AP Business Writer

Home Depot buying supplier to professional contractors in a deal valued at about $18.25 billion

Home Depot will buy SRS Distribution, a materials provider for professionals, in a deal valued at approximately $18.25 billion.

10 hours ago

Killer Mike poses in the press room with three trophies he won at the 66th annual Grammy Awards on ...

Carter Williams, KSL.com

Recent Grammy winners highlight Ogden Twilight Concert Series lineup

Hip hop star Michael Render, known by his stage name Killer Mike, fresh off of three Grammy Award wins last month, is one of several musical artists set to headline this year's Ogden Twilight Concert Series.

11 hours ago

Sponsored Articles

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

McDonald’s adds new bakery items for the first time in almost a decade