ALL NEWS

McDonald’s adds new bakery items for the first time in almost a decade

Oct 7, 2020, 7:07 AM
McDonald's is adding new bakery items for the first time in a nearly a decade as the breakfast wars...
McDonald's is adding new bakery items for the first time in a nearly a decade as the breakfast wars heat up during the pandemic. Credit: McDonald's

    (CNN) — McDonald’s is adding new bakery items for the first time in a nearly a decade as the breakfast wars heat up during the pandemic.

Beginning October 28, the McCafé bakery lineup is expanding with three new options: an apple fritter, a blueberry muffin and a cinnamon roll. They will be available all day across participating restaurants in the United States.

“We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day,” said Linda VanGosen, vice president of brand and menu strategy, in a statement.

The additions come as McDonald’s finds itself struggling in a part of the day it was once dominant. Its most notable competitor is Wendy’s, which launched its breakfast menu earlier this year with a mix of sweet and salty items such as the Breakfast Baconator and Frosty-ccino. Breakfast now accounts for 8% of Wendy’s total sales. Taco Bell and other rivals have also launched expanded breakfast menus and are taking share of the market away from McDonald’s

McDonald’s CEO Chris Kempczinski said in the company’s most recent earnings call that breakfast “was one area of pressure” because of new competitors. The chain also temporarily eliminated its all-day breakfast, among other items, to help restaurants’ maintain costs. It hasn’t said when, or if, All Day Breakfast will return.

“Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions,” a McDonald’s spokesperson said.

Recently, McDonald’s has slowly been rolling out new menu items and promotions once again. In September, McDonald’s added its first new McNugget flavor in nearly 40 years: Spicy Chicken McNuggets. New meal deals from singers Travis Scott and J Balvin have also been added to the menu as limited time promotions.

Investors will learn how strong sales have rebounded from their earlier lows when McDonald’s releases its third-quarter earnings, likely later this month.

The-CNN-Wire
™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

Today’s Top Stories

All News

Travelers wait in for a TSA security check at the Los Angeles International Airport in Los Angeles,...
DAVID KOENIG ASSOCIATED PRESS

Pre-pandemic sized crowds descend on US airports for holiday

TSA is reporting crowds of pre-pandemic size are traveling this Independence Day.
2 days ago
The National Weather Service of Salt Lake City says there is a red flag warning in effect for Weste...
Lindsay Aerts

Fourth of July weekend weather conditions ripe for fires

The National Weather Service of Salt Lake City says there is a red flag warning in effect for Western Utah. It warns that many fires are human caused.
2 days ago
Salt Lake County is working to make sure its golf courses don't use as much water in the drought....
Martha Harris

Salt Lake County says it has decreased water-use on its golf courses

Salt Lake County says it has back water usage on its golf courses. The county says it has done by changing how they water.
2 days ago
Back view of two ambulances...
Don Brinkerhoff

Herriman mother saved by off-duty police officer

A Herriman woman feels lucky to be alive after her raft is tipped over and she nearly drowned last week.
2 days ago
Residents stand in front of building destroyed by missiles in Ukraine...
FRANCESCA EBEL Associated Press

Russian missiles kill at least 19 in Ukraine’s Odesa region

The Ukrainian president's office said three Kh-22 missiles fired by Russian bombers struck an apartment building and a campsite.
2 days ago
The Great Salt Lake Fringe Festival will make its in-person comeback from July 28 to Aug. 7. Courte...
Devin Oldroyd

The Great Salt Lake Fringe Festival is coming back to Salt Lake City

The Great Salt Lake Fringe Festival will make its in-person comeback from July 28 to Aug. 7.
3 days ago

Sponsored Articles

Tax Harassment...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Joseph Smith Memorial Building...
Temple Square

The Joseph Smith Memorial Building is an icon of Salt Lake City | Why hosting an event at this beautiful location will make you a hero this year

Here's why hosting an event at the iconic Joseph Smith Memorial Building in downtown Salt Lake City will make you a hero this year.
McDonald’s adds new bakery items for the first time in almost a decade