ALL NEWS

Prince William, David Attenborough launch ‘Earthshot’ award

Oct 8, 2020, 5:58 AM | Updated: 6:02 am
Earthshot award...
In this undated photo provided by Kensington Palace on Wednesday, Oct. 7, 2020, Britain's Prince William, right and Naturalist Sir David Attenborough react as they disicuss the Earthshot Prize at Kensington Palace, in London. Prince William has launched the most prestigious global environment prize in history to tackle climate issues. (Kensington Palace via AP)
(Kensington Palace via AP)

LONDON (AP) — Prince William has joined forces with renowned British broadcaster and naturalist David Attenborough to launch Thursday a new environmental award, the Earthshot Prize, which has grand ambitions to “incentivize change and help to repair our planet over the next 10 years.”

The prize takes its inspiration from the Moonshot challenge that President John F. Kennedy set for the U.S. in 1961 to put a man on the moon by the end of the decade.

William, who has been immersed in environmental issues all his life, said the same resources used to tackle the coronavirus pandemic should be devoted to saving the natural world.

“According to the experts, it really is the point of no return,” he told Sky News. “We have 10 years to fundamentally fix our planet.”

The plan envisions five prizes of 1 million pounds ($1.3 million) awarded each year for the next 10 years, providing at least 50 solutions to the world’s greatest environmental problems by 2030.

The first five Earthshots center on protecting and restoring nature, clean air, reviving oceans, building a waste-free world and fixing the climate.

“We very much hope that even if we can’t necessarily change the world in ten years’ time just from the prize alone, what we do hope is that, just like the Moonshot landings where they developed cat scanners, X-ray machines, breathing apparatus, stuff like that I think has been really, really important to come out of that,” William said.

Nominations open on Nov. 1 with an annual global awards ceremony held in a different city each year, starting with London in the fall of 2021. William will be part of the panel that makes the decisions.

The prize fund will be provided by the project’s global alliance founding partners, a group which includes the philanthropic bodies of billionaires like Microsoft co-founder Paul Allen, Alibaba founder Jack Ma, and Michael Bloomberg.

Attenborough, 94, said time is of the essence.

“Suddenly there are real dangers that there may be a tipping point in which the icecaps of the North Pole begin to melt, which it’s doing already,” he told BBC radio. “It’s a matter of great urgency now.”

William also spoke about how his seven-year-old son, Prince George, is getting concerned about what’s going on in the world. He said his son was left so saddened by an Attenborough documentary about extinction that he told his father “I don’t want to watch this anymore.”

___

Read all AP stories on climate changes issues at https://apnews.com/hub/Climate.

Today’s Top Stories

All News

crowded zion national park...
Mark Jones

Seasonal shuttle service, camping availability announced at Zion

Fall shuttle service into Zion National Park ended Sunday. It will resume for 10 days beginning on Dec. 23 and running through Jan. 1, 2023.
1 day ago
Groundbreaking dates for four temples in Latin America have been announced this week by the First P...
Mark Jones

Church announces locations for six previously announced temples

Locations for six previously announced temples were announced Monday by the First Presidency of The Church of Jesus Christ of Latter-day Saints.
1 day ago
vail resorts...
Elizabeth Weiler

Vail Resorts facing million dollar lawsuit after a Utah bowling alley incident

PARK CITY, Utah — After a bowling incident during a company party, a jury is ordering Vail Resorts’ Mountain activities to pay over $2 million for a personal injury that caused extensive surgeries.  In April, according to a case overview, Jupiter Bowl hosted a team party for Vail employees. During the party, Vail Resorts’ employees […]
1 day ago
Utah Naloxone...
Devin Oldroyd

Utah Naloxone and law enforcement reach milestone in preventing overdose deaths

Utah Naloxone reports over 600 lives in Utah have been saved thanks to law enforcement's use of naloxone (Narcan®).
1 day ago
Photo of a Utah highway petrol vehicle...
Mark Jones

More than 1,500 motorists stopped for speeding over Thanksgiving weekend

The Utah Highway Patrol says more than 1,500 motorists were pulled over for speeding during the Thanksgiving weekend.
1 day ago
Primary Children's Medical Center has canceled some scheduled surgeries and other procedures this w...
Simone Seikaly

Citing rising RSV cases, Primary Children’s delaying some surgeries

Primary Children's is delaying pre-scheduled and non-emergency procedures that would require an inpatient stay.
1 day ago

Sponsored Articles

Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The best tools for Deaf and hard-of-hearing workplace success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Team supporters celebrating at a tailgate party...
Macey's

8 Delicious Tailgate Foods That Require Zero Prep Work

In a hurry? These 8 tailgate foods take zero prep work, so you can fuel up and get back to what matters most: getting hyped for your favorite
christmas decorations candles in glass jars with fir on a old wooden table...
Western Nut Company

12 Mason Jar Gift Ideas for the 12 Days of Christmas [with recipes!]

There are so many clever mason jar gift ideas to give something thoughtful to your neighbors or friends. Read our 12 ideas to make your own!
wide shot of Bear Lake with a person on a stand up paddle board...

Pack your bags! Extended stays at Bear Lake await you

Work from here! Read our tips to prepare for your extended stay, whether at Bear Lake or somewhere else nearby.
young boy with hearing aid...
Sorenson

Accommodations for students who are deaf and hard of hearing

These different types of accommodations for students who are deaf and hard of hearing can help them succeed in school.
Young woman receiving laser treatment...
Form Derm Spa

How facial plastic surgery and skincare are joining forces

Facial plastic surgery is not only about looking good but about feeling good too. The medical team at Form Spa are trained to help you reach your aesthetic outcomes through surgery and through skincare and dermatology, too.
Prince William, David Attenborough launch ‘Earthshot’ award