ELECTIONS

Last-minute campaigning: How much does it matter?

Nov 2, 2020, 10:46 AM | Updated: 10:47 am

A ballot is pictured. The GOP primary election day is June 28, 2022....

Special election dates Photo: George Frey/Getty Images.

SALT LAKE CITY, Utah — Tuesday is Election Day and candidates are making all the last-minute stops while campaigning they can. Whether it be at the national, state or local level, voters will see plenty of campaign ads, and maybe even the candidates themselves, throughout the next 24-hours.

Last-minute push

While it’s nothing out of the ordinary, it does beg the question, just how effective is last-minute campaigning this close to the election? Jason Perry, Director of the Hinckley Institute of Politics, says it typically doesn’t do much to move the needle.
 
“The campaigning towards the last couple of days means less and less as time goes by,” explains Perry. “Particularly in this election cycle, there are just not a lot of people out there that they are going to try to convert in the last [couple] days.”

Already in Utah, nearly 1-million early ballots have been processed. The number in Salt Lake County alone is above 388,000, which is around 65% of all active voters. In Wayne County, more than 1,250 early ballots have been processed, which is nearly three-quarters of all active voters in the county.

That means many of the late campaign advertisements are being consumed by voters who have already cast a ballot. According to Perry, the one exception may be advertisements or rallies centered around the coronavirus pandemic.

Pandemic voters up-for-grabs?

He says some voters are waiting until the last minute on purpose to see which candidate’s plan they prefer, as the coronavirus pandemic continues to change. 

“COVID-19 is a hallmark of every single campaign that we are hearing from in the state of Utah,” he explains. “I think when people are looking at the national races, certainly for members of Congress, but also for the President of the United States, people want a plan.”

Utah has just over 1.6 million active, registered voters and in 2016, about 82% of Utah voters cast a ballot. Registered voters can still drop-off their ballots before Election Day is over or vote in-person Tuesday with a valid ID.


We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Elections

Mail-in ballots being sorted...

Don Brinkerhoff

Nonprofit working to build trust in Utah elections

Trust Utah Elections, a new nonprofit, is working to help Utahns have confidence in the state's election process.

4 hours ago

A Biden-Harris campaign sign is seen among signs for other Utah Democratic Party candidates during ...

Eric Cabrera

Stealing campaign signs could get you a misdemeanor charge

Police say stealing campaign signs from your neighbor's lawn could cost you a misdemeanor, or even the right to vote.

4 days ago

Image of GOP primary candidates for Utah's 1st Congressional District, Paul Miller (left) and the i...

Curt Gresseth

Utah’s GOP primary: Miller challenging Moore in 1st District

In the Republican primary, Paul Miller is challenging incumbent Rep. Blake Moore for Utah's 1st Congressional District.

4 days ago

This combo image shows President Joe Biden, left, Jan. 5, 2024, and Republican presidential candida...

Heather Peterson

Presidential election approaches, and Utah has donated more to Biden

As the 2024 presidential election approaches, donations for President Joe Biden's campaign in Utah are outpacing those of Donald Trump.

5 days ago

The GOP primary candidates running for Utah's 3rd Congressional District, from left to right: John ...

Curt Gresseth

Five Republican challengers for Utah’s 3rd Congressional District to face off on the issues

These are the five candidates running in the Republican primary for Utah's 3rd Congressional District.

6 days ago

Utah Rep. Phil Lyman speaks as he debates with incumbent Gov. Spencer Cox during Utah's gubernatori...

Bridger Beal-Cvetko, KSL.com

Gov. Spencer Cox, challenger Phil Lyman try to differentiate during ‘tame’ GOP debate

One of the biggest differences came early on in the debate, when Cox and Lyman were asked what the state's financial responsibility should be for a potential 2034 Winter Olympic Games.

6 days ago

Sponsored Articles

Underwater shot of the fisherman holding the fish...

Bear Lake Convention and Visitors Bureau

Your Bear Lake fishing guide

Bear Lake offers year-round fishing opportunities. By preparing ahead of time, you might go home with a big catch!

A group of people cut a purple ribbon...

Comcast

Comcast announces major fiber network expansion in Utah

Comcast's commitment to delivering extensive coverage signifies a monumental leap toward a digitally empowered future for Utahns.

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.

...

Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

Last-minute campaigning: How much does it matter?