Ads go “All In” to get Utahns to wear masks, change holiday plans

Nov 18, 2020, 8:04 AM | Updated: 11:42 am

SALT LAKE CITY – Leaders in the healthcare, sports, and news worlds have teamed up to launch the “All In Utah” campaign to get Utahns to mask up, social distance, and modify their plans this holiday season. 

The “All In Utah” campaign will be launching ads soon on television, social media, and other mediums.

All in Utah

During an online news conference announcing the campaign on Tuesday, Intermountain Healthcare President and CEO Dr. Marc Harrison said the goal is not to scare or shame people. 

The aim is to help healthcare workers who are overwhelmed, even if not every bed in the ICU is filled yet. 

“Beds don’t take care of people; people take care of people. Our nurses and our doctors are outstripped,” Harrison said. “But the whole rest of the country is facing the same sort of issues we are, and the cavalry’s not coming.” 

Qualtrics co-founder and new Utah Jazz owner Ryan Smith said he had COVID-19, which he called “brutal”. 

He encouraged Utahns not to look at this as political but, rather, find a reason to wear a mask. 

“We got front-line workers out there who are giving everything they have,” Smith said. “Being safe and having our economy thrive are not mutually exclusive.” 

When asked about why Salt Lake County is also seeing spikes in COVID-19 cases despite having a mask mandate for a long time, Dr. Harrison said young people have not always followed it. 

That’s another reason the “All in Utah” campaign is asking people to change how they do holiday gatherings.

“High school and college-age kids are likely to be asymptomatic of COVID[-19]. And with no ill intent, family gatherings can be deadly for their loved ones,” Harrison said. 

“All in Utah” is sponsored by Intermountain Healthcare, Qualtrics, the Larry H. Miller Group, and Deseret Management Corporation, the parent company of KSL NewsRadio. 

How To Prevent the Spread of COVID-19 Coronavirus

COVID-19 coronaviruses transmitted from person to person. It is a virus that is similar to the common cold and the flu. So, to prevent it from spreading:

  • Wash hands frequently and thoroughly, with soap and water, for at least 20 seconds.
  • Wear a mask.
  • Don’t touch your face.
  • Keep children and those with compromised immune systems away from someone who is coughing or sneezing (in this instance, at least six feet)
  • If there is an outbreak near you, practice social distancing (stay at home, instead of going to the movies, sports events, or other activities.)
  • Get a flu shot.

Local resources

KSL Coronavirus Q&A

Utah’s Coronavirus Information

Utah State Board of Education

Utah Hospital Association

The Church of Jesus Christ of Latter-day Saints

Utah Coronavirus Information Line – 1-800-456-7707

National Resources

Centers for Disease Control and Prevention

Commonly asked questions, World Health Organization

Cases in the United States


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Ads go “All In” to get Utahns to wear masks, change holiday plans