OUTDOORS + RECREATION

Salt Lake conventions face an uncertain year as the pandemic continues

Feb 22, 2021, 3:18 PM | Updated: 3:18 pm
Salt Lake evictions...
Local tourism leaders say the 2021 outlook for Salt Lake remains uncertain. (PHOTO credit: Paul Nelson)
(PHOTO credit: Paul Nelson)

SALT LAKE CITY, Utah — Despite a large-scale COVID-19 vaccine rollout in progress, local tourism leaders say many conventions and conferences are opting to stay online this year.

Many conventions, conferences move to hybrid model

One example is “RootsTech Connect,” which will be entirely virtual for the first time ever.

Officials are also navigating more hybrid events, which incorporate both virtual and in-person components.

“To accommodate situations like that, Visit Salt Lake has built a media center right into the Salt Palace to accommodate what we’re calling hybrid events,” said Mark White, Senior Vice-President of Sales and Services with Visit Salt Lake.

He’s quick to point out that hybrid events can still have a major impact on the local economy.

“The Association for Talent Development in late August… we anticipate 7,000 people,” he explained.

Flipping ahead on the calendar 

The other major focus is filling the calendar for next year and beyond when traditional, in-person events are more likely to take place.

“During 2020, the height of COVID-19, our sales team still put 123 meetings and athletic events and conventions on the books to occur in years 2021 through 2029,” said White. “The dam is about to burst and we’re in a very good spot to put a lot of business on the books.”

White adds that Visit Salt Lake just had their fourth-largest booking year for future years.

Going back to last March, the total immediate loss in the economic impact of meetings and conventions to Salt Lake alone is around $357 million.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

Outdoors + Recreation

Utah is now enforcing a law requiring an educational course for off-highway vehicles. The state req...
Alexandrea Bonilla

Course certification now required for OHV driving on Utah public land

For Utah drivers 18 and up, the required OHV course is free. Minors have the option to pass an in-person skills test or take a $35 course.
2 days ago
woodward...
Elizabeth Weiler

A weekend under the cosmic lights at Woodward Park City

Looking for a fun way to spend the weekend? Woodward Park City just announced its' cosmic tubing night for Feb. 10 and 11.
2 days ago
inversion is pictured in a Herriman neighborhood...
Adam Small

Inversion could build again this week

As of late, Air quality has improved along the Wasatch Front, but inversion may rebuild in the coming days depending on winter storms.
3 days ago
Two hands holding a green plant by the soil above empty pots...
Michelle Lee

Transplanting houseplants? Here are some tips!

SALT LAKE CITY – If you’re growing houseplants, there’s something you need to be familiar with, and that is transplanting. Transplanting houseplants is something you have to do every so often, depending on the type of plant. “Some houseplants will go for several years without needing it, and others need to be transplanted at least […]
6 days ago
Temperatures dropping weather worsens...
Allison Chinchar, CNN Meteorologist

‘Dangerous’ arctic air returns this weekend after a month-long hiatus

What has been a mild start to 2023 will come to a halt this weekend as winter makes a roaring comeback across the Northern Plains and Upper Midwest.
12 days ago
Here are some of the many easy houseplants that beginning gardeners will be able to care for and he...
Michelle Lee

Easy houseplants for beginning gardeners or pros

There are many easy houseplants that are perfect for people who are just beginning to practice their green thumb.
13 days ago

Sponsored Articles

Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a New Winter Activity? Try Skijoring in Bear Lake

This article about skijoring is sponsored by the Bear Lake Convention & Visitors Bureau. Participate in Skijoring the Bear on February 20th, 2023.  What is skijoring? Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and […]
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five Common Causes of Cervical Cancer – and What You Can Do to Lower Your Risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer, the tests that can warn women about potential cancer, and the importance of vaccination.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get Ready for Fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy. This year the event will be held from January 27-29 at the Utah Bear Lake State Park Marina and Sunrise Resort and Event Center in Garden City, Utah. 
happy friends with sparklers at christmas dinner...
Macey's

15 Easy Christmas Dinner Ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy. Choose from the dishes we’ve highlighted to plan your meal or start brainstorming your own meal plan a couple of weeks before to make sure you have time to shop and prepare.
Spicy Homemade Loaded Taters Tots...
Macey's

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The Best Tools for Deaf and Hard-of-Hearing Workplace Success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Salt Lake conventions face an uncertain year as the pandemic continues