SALT LAKE CITY

A Utah Jazz rebrand could mean big changes in 2023

Apr 27, 2022, 1:19 PM | Updated: 1:27 pm
Image of Vivint Arena from the outside...
The J-note sculpture outside of the Vivint Arena in Salt Lake City, pictured on Wednesday, Oct. 13, 2021, has been painted black and white as part of a rebranding effort for the team.

SALT LAKE CITY – The Utah Jazz has taken on many different looks since their relocation to Salt Lake City in 1979. A rebrand may introduce a new era of uniforms for the 2023 season.

Jazz uniform history

The green jerseys in the early 1980’s served as a solid transition from New Orleans. The purple jerseys that were introduced in the mid-80s, and stayed until the mid-90s, helped build Utah’s basketball culture.

The purple and blue jerseys with the mountain background will always be a legendary NBA jersey. The prominently blue jerseys from the Deron Williams era are often forgotten.

All of these lead to the current jerseys with the navy blue, yellow, and green color scheme.

News and leaks on the potential rebrand

Craig Miller, a Dallas-based radio host, tweeted this image during game 3 of the first round playoff series against the Dallas Mavericks. It is yet to be confirmed, but others have posted similar leaks.

This tweet from JazzNationNews shows the same white and yellow jersey from Craig Miller’s tweet, with a sneak peek at a blue jersey and purple shorts.

Rebrand information from Utah Jazz organization members

The leak from Craig Miller featured jerseys with no blue or purple, two colors that have been a staple of Jazz basketball. This was met with hesitation from Jazz fans. Ryan Smith, Utah Jazz owner, was quick to quell these concerns.

He also responded to the new look at the Jazz’s practice facility.

A fan replied to this tweet with disappointment, proclaiming the color scheme was an attempt at copying the Brooklyn Nets. Smith responded with a meme that poked fun at the history of the Jazz’s color schemes.

It is safe to assume that there will be at least one purple jersey in the Jazz’s lineup for 2023. Dwyane Wade, NBA champion and part-owner of the Jazz, had this to say about the rebrand last summer.

The Jazz also put new portraits of players below the arena. The photos all have a yellow background, which sparked questions on its relation to the rebrand.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by KSL Sports (@kslsports)

With the Jazz currently down 3-2 in their first-round matchup against the Dallas Mavericks, the team could be facing big changes both in personnel and appearance.

Related Stories:

 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

Salt Lake City

Changes are coming to the Seven Canyons Fountain in Salt Lake City's Liberty Park....
Simone Seikaly

Seven Canyons Fountain will be ‘reimagined’ into dry art feature

Salt Lake officials said a feasibility study found that restoring Seven Canyons Fountain would be too costly.
1 day ago
SLC airport ranks 3rd in on-time departures...
Mark Jones and Peter Johnson

Salt Lake City Police take serial theft suspect into custody

The 30-year-old man is accused of allegedly stealing roughly $4,100 from a store inside the airport.
2 days ago
the s-line streetcar is pictured...
Samantha Herrera

Van bridge in place after S-Line loses power

The S-Line has been down for a few hours and the UTA expects that the closure will last for a while. A van bridge is in place to help those affected.
2 days ago
Passengers pick up their bags at baggage claim at the new Salt Lake City International Airport in S...
AYANNA LIKENS KSLTV.com

SLC Airport suggests arriving early ahead of Spring Break travel

Salt Lake City airport officials say the travel numbers during the spring break period could be on par with pre-pandemic levels.
3 days ago
Salt Lake City Police Lt. Jenn Diederich graduated from the FBI National Academy on March 16 in Vir...
Mark Jones

SLCPD officer graduates from FBI National Academy

A lieutenant with the Salt Lake City Police Department graduated from the FBI National Academy on March 16 in Virigina.
6 days ago
Governor Spencer Cox signed a bill that bans the use of gas chambers for pet euthanasia, the Humane...
Amie Schaeffer

The Humane Society applauds Utah stopping the use of gas chambers

Governor Spencer Cox signed a bill that bans the use of gas chambers for pet euthanasia, the Humane Society weighs in on the bill.
6 days ago

Sponsored Articles

Cheerful young woman writing an assignment while sitting at desk between two classmates during clas...
BYU EMBA at the Marriott School of Business

Hear it Firsthand: 6 Students Share Their Executive MBA Experience at BYU’s Marriott School of Business

The Executive MBA program at BYU offers great opportunities. Hear experiences straight from students enrolled in the program.
Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a new winter activity? Try skijoring in Bear Lake

Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and gates.
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five common causes of Cervical Cancer – and what you can do to lower your risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get ready for fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy.
happy friends with sparklers at christmas dinner...
Macey's

15 easy Christmas dinner ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy.
Spicy Homemade Loaded Taters Tots...
Macey's

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
A Utah Jazz rebrand could mean big changes in 2023