A Utah Jazz rebrand could mean big changes in 2023
Apr 27, 2022, 1:19 PM | Updated: 1:27 pm
The J-note sculpture outside of the Vivint Arena in Salt Lake City, pictured on Wednesday, Oct. 13, 2021, has been painted black and white as part of a rebranding effort for the team.
SALT LAKE CITY – The Utah Jazz has taken on many different looks since their relocation to Salt Lake City in 1979. A rebrand may introduce a new era of uniforms for the 2023 season.
Jazz uniform history
The green jerseys in the early 1980’s served as a solid transition from New Orleans. The purple jerseys that were introduced in the mid-80s, and stayed until the mid-90s, helped build Utah’s basketball culture.
The purple and blue jerseys with the mountain background will always be a legendary NBA jersey. The prominently blue jerseys from the Deron Williams era are often forgotten.
All of these lead to the current jerseys with the navy blue, yellow, and green color scheme.
News and leaks on the potential rebrand
The Jazz are changing their colors to black, white, and yellow next season. Not sure about the fate of the City Edition uniforms they are wearing tonight. This is what has leaked so far re next season’s new look. pic.twitter.com/Sy2NPRXkBt
— Craig Miller (@junior_miller) April 22, 2022
Craig Miller, a Dallas-based radio host, tweeted this image during game 3 of the first round playoff series against the Dallas Mavericks. It is yet to be confirmed, but others have posted similar leaks.
BREAKING … Jazz uniforms for next season 👀
this confirms rebrand colors ⚫️⚪️🟡The jersey with the mix Jazz logos is SO awesome 🔥🔥🔥
These images were sent to me via Instagram DM from a profile which is now deleted (thanks whoever you are)#JazzNation #UtahJazz #TakeNote pic.twitter.com/0gdnuR4hCT
— JazzNation (@JazzNationNews) February 23, 2022
This tweet from JazzNationNews shows the same white and yellow jersey from Craig Miller’s tweet, with a sneak peek at a blue jersey and purple shorts.
Rebrand information from Utah Jazz organization members
The leak from Craig Miller featured jerseys with no blue or purple, two colors that have been a staple of Jazz basketball. This was met with hesitation from Jazz fans. Ryan Smith, Utah Jazz owner, was quick to quell these concerns.
Purple is who we are… It’s here to stay. https://t.co/gpnibsfsKX
— Ryan Smith (@RyanQualtrics) April 24, 2022
He also responded to the new look at the Jazz’s practice facility.
👀👀….. https://t.co/Nfr0yKtHte
— Ryan Smith (@RyanQualtrics) September 15, 2021
A fan replied to this tweet with disappointment, proclaiming the color scheme was an attempt at copying the Brooklyn Nets. Smith responded with a meme that poked fun at the history of the Jazz’s color schemes.
Nope… Just moving away from this as fast as we can. pic.twitter.com/gDAwjolZX4
— Ryan Smith (@RyanQualtrics) September 15, 2021
It is safe to assume that there will be at least one purple jersey in the Jazz’s lineup for 2023. Dwyane Wade, NBA champion and part-owner of the Jazz, had this to say about the rebrand last summer.
Now you know that would just be to typical and we’re anything but typical. We coming with some new fresh heat 🔥 https://t.co/yawYN6uESq
— DWade (@DwyaneWade) August 12, 2021
The Jazz also put new portraits of players below the arena. The photos all have a yellow background, which sparked questions on its relation to the rebrand.
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With the Jazz currently down 3-2 in their first-round matchup against the Dallas Mavericks, the team could be facing big changes both in personnel and appearance.
Related Stories:
- Leak Reveals Rumored Rebranded Jazz Jerseys
- Utah Jazz home games receive a big upgrade just before the playoffs
- Utah Jazz Owner Ryan Smith Comments On Team’s Future Color Scheme
