SALT LAKE CITY

A Utah Jazz rebrand could mean big changes in 2023

Apr 27, 2022, 1:19 PM | Updated: 1:27 pm

Image of Vivint Arena from the outside...

The J-note sculpture outside of the Vivint Arena in Salt Lake City, pictured on Wednesday, Oct. 13, 2021, has been painted black and white as part of a rebranding effort for the team.

SALT LAKE CITY – The Utah Jazz has taken on many different looks since their relocation to Salt Lake City in 1979. A rebrand may introduce a new era of uniforms for the 2023 season.

Jazz uniform history

The green jerseys in the early 1980’s served as a solid transition from New Orleans. The purple jerseys that were introduced in the mid-80s, and stayed until the mid-90s, helped build Utah’s basketball culture.

The purple and blue jerseys with the mountain background will always be a legendary NBA jersey. The prominently blue jerseys from the Deron Williams era are often forgotten.

All of these lead to the current jerseys with the navy blue, yellow, and green color scheme.

News and leaks on the potential rebrand

Craig Miller, a Dallas-based radio host, tweeted this image during game 3 of the first round playoff series against the Dallas Mavericks. It is yet to be confirmed, but others have posted similar leaks.

This tweet from JazzNationNews shows the same white and yellow jersey from Craig Miller’s tweet, with a sneak peek at a blue jersey and purple shorts.

Rebrand information from Utah Jazz organization members

The leak from Craig Miller featured jerseys with no blue or purple, two colors that have been a staple of Jazz basketball. This was met with hesitation from Jazz fans. Ryan Smith, Utah Jazz owner, was quick to quell these concerns.

He also responded to the new look at the Jazz’s practice facility.

A fan replied to this tweet with disappointment, proclaiming the color scheme was an attempt at copying the Brooklyn Nets. Smith responded with a meme that poked fun at the history of the Jazz’s color schemes.

It is safe to assume that there will be at least one purple jersey in the Jazz’s lineup for 2023. Dwyane Wade, NBA champion and part-owner of the Jazz, had this to say about the rebrand last summer.

The Jazz also put new portraits of players below the arena. The photos all have a yellow background, which sparked questions on its relation to the rebrand.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by KSL Sports (@kslsports)

With the Jazz currently down 3-2 in their first-round matchup against the Dallas Mavericks, the team could be facing big changes both in personnel and appearance.

Related Stories:

 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Salt Lake City

A multi-vehicle collision involving three cars on northbound I-15 at 10600 S has caused delays afte...

Derrick Jones

I-15 collisions affecting weekend traffic

A multi-vehicle collision involving three cars on northbound I-15 at 10600 S has caused delays after a truck pulling a trailer rolled over, blocking three lanes.

7 days ago

A man looks for a break in traffic as he crosses 300 West at a busy pedestrian area between Walmart...

Kennedy Camarena

Three pedestrian involved car accidents have SLCPD reminding the public about road safety

After three car accidents occurred within the same week, all with injury to pedestrians, SLCPD is reminding road users about road safety.

8 days ago

SWAT officers with the Salt Lake City Police Department stand in a driveway after they and patrol o...

Kennedy Camarena

Suspect arrested by SLCPD and SWAT after threatening medical workers with a gun

Salt Lake City Police Department and their SWAT team were able to safely arrest a man who threatened Gold Cross employees with a gun.

8 days ago

a rending of what a MLB baseball stadium in salt lake would look like...

Adam Small

Utah House committee advances bill aimed to help bring MLB stadium to Salt Lake

Utah residents are excited, and concerned, about the advancement of a bill meant to get a Major League Baseball stadium to Salt Lake City.

9 days ago

Shane Romano and Sami Sowers take a rest in the shade at Sunnyside Park in Salt Lake City, Tuesday,...

Mark Jackson

SLC Council considering proposal to lease section of neighborhood park to University of Utah

SLC Council is considering a proposal to lease a little over an acre of Sunnyside Park to the University of Utah for a new baseball stadium.

10 days ago

crime Ballpark...

Curt Gresseth

Cop talks knocking down violent crime in Ballpark Neighborhood

Violent crime in the Ballpark Neighborhood of Salt Lake City is down. A deputy chief details how the SLCPD achieved the results.

10 days ago

Sponsored Articles

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

A Utah Jazz rebrand could mean big changes in 2023