JEFF CAPLAN

Jeff Caplan’s Minute of News: Needed, personal assistant for the rich

Aug 9, 2022, 4:00 PM | Updated: 9:15 pm
Personal assistant for the wealthy....
A help wanted sign is displayed at a gas station in Illinois. (AP Photo/Nam Y. Huh)
(AP Photo/Nam Y. Huh)

Editor’s note: This is an editorial piece. An editorial, like a news article, is based on fact but also shares opinions. The opinions expressed here are solely those of the author and are not associated with our newsroom.

SALT LAKE CITY — It’s a problem that’s likely not being felt by you but for super-rich people who meander through life with the help of a chauffeur, a chef, and a personal trainer. You know, people like Oprah.

You see, in the current labor shortage, the ultra-wealthy are having a hard time finding help in the form of a personal assistant.

This job could be for you if you’re incredibly organized and can be on-call 24/7. If you’re ready to tackle any task imaginable with a crisp “yes sir” then I will suggest a career as a personal assistant to a rich person.

It pays up to $400 thousand a year. Incredible money.

So, what does a personal assistant to the rich actually do?

You might think a personal assistant is another word for secretary. No, it’s way more work. I’m a longtime friend with one back east. Great money, she bought herself a big house.

However — one minute you’re writing bullet points for a business deal and the next you’re restocking the diet Coke. Or finding courtside tickets for the game. Or getting a private jet for tomorrow morning.

And you’d better be on that jet. Best to tell the kids you’re not coming home.

And there’s no such thing as mistakes.

As exhausted longtime personal assistants retire, it seems the younger folk don’t want to work 24/7 and sacrifice their personal lives. It’s so hard to find good help. And that’s true, even though they’ve gone all venture capital and changed the name of the job from personal assistant to chief of staff.

So, if you’re willing and capable, there’s a rich person who needs your help living their life. You’ll do everything and anything for them, except maybe flush the toilet.

But that’s negotiable.

Other Minutes of News:

Listen to Jeff Caplan’s Afternoon News every weekday from 3 to 7 p.m. for more of his “My Minute of News.” And check out the podcast below.

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