Utah Hockey Club to become Utah Mammoth as team announces new name
May 7, 2025, 8:04 AM | Updated: 11:43 am
The Utah Mammoth have entered into a trademark lawsuit against Mammoth Hockey LLC in an attempt to resolve a trademark dispute.Following their inaugural season, Utah's NHL team will become the Utah Mammoth (Photo courtesy of Utah Mammoth).
(Photo courtesy of Utah Mammoth)
Listen live at 12:15 p.m.: Why mammoths are a big deal in Utah
SALT LAKE CITY – An ancient beast has been resurrected from the ice age as the Utah Hockey Club made a colossal announcement on Wednesday morning, revealing their new official name as the Utah Mammoth.
All of the new Utah Mammoth logos 🦣#TusksUp pic.twitter.com/XETeG6Qm1g
— Cole Bagley (@BagleyKSLsports) May 7, 2025
Utah Mammoth
Following a year long process, several rounds of fan voting and more than 850,000 total votes, the NHL’s newest franchise finally settled on Utah Mammoth as their new name and the clear favorite amongst fans.
A new Ice Age dawns. Introducing Utah Mammoth. #TusksUp pic.twitter.com/B2yuoflDRt
— Utah Mammoth (@utahhockeyclub) May 7, 2025
“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey team. When it came to naming the team, we did something unprecedented – going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos,” Utah Mammoth owners, Ryan and Ashley Smith said.
“From day one, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state.”
Maintaining their original color scheme of salt white, rock black and mountain blue, the organization made several adjustments to the original logo that fans voted on back in late January to form their new primary crest.
Found within the new primary Mammoth logo are nods to the state of Utah including the Wasatch Mountain Range and snow-capped peaks that form the beast’s crown; the shape of Utah, subtly embedded in the mountain silhouette; and the curved tusk to form a bold “U.”
An “M” can also be found within the Utah outline as a nod to the team’s name.
The secondary logo includes the word “UTAH” with the Mammoth tusk embedded into the “U,” as well as a bold tusked “U.”
The third logo or “Utah Badge” is more of a classic emblem inspired by the UTAH stairstep design from the franchise’s inaugural season sweaters.
The official slogan of the Utah Mammoth will be #TusksUp.
In the coming months, an in-arena Mammoth mascot will be revealed.
Utah Mammoth jerseys and apparel
As the organization immediately shifts their branding towards Utah Mammoth, the team’s sweaters will retain the same striping design while receiving updated Mammoth marks.
The home jersey will remain rock black and feature the new Mountain Mammoth primary logo on the chest with the fresh Utah Badge on the shoulders.
The away jersey will also remain salt white, featuring the inaugural season UTAH stairstep design with an updated typeface across the front and the Mountain Mammoth primary logo on each shoulder.
“The idea of representing Utah when we are away from the state, on the road, playing against other teams across the league; It’s a point of pride to have Utah adorned across our chest and our new primary mark featured in our home arena with our home marks,” The club said.
Player numbers will be styled in the “Mammoth Sans font” and “Est. 2024” will be stitched inside the collar of both sweaters to recognize the club’s inception.
Beginning this afternoon at 12 P.M. MT, fans will be able to purchase a limited selection of first-run Utah Mammoth merchandise, including t-shirts, hats, and hoodies, exclusively at the Team Store inside Delta Center.
Fans can also express their interest in being among the first to purchase a Utah Mammoth home jersey by filling out this form.
Additionally, items will be available for purchase online at NHLShop.com on May 14.
History of Mammoths in Utah
More than 10,000 years ago, Colombian Mammoth’s roamed the landscapes of Utah.
Fossils of the prehistoric beasts have been found throughout the state in areas such as Bear Lake, Fillmore, Orem, Park City, Lake Powell, and most notably Huntington Canyon, where a complete mammoth skeleton was discovered in 1988.
History of Utah Mammoth naming process
After the original fan vote in 2024, the Utah Hockey Club coordinated an in-person fan vote during a stretch of home games at Delta Center in late January of 2025.
“Hockey is a community asset,” Smith Entertainment Group executive, Mike Maughan said in January of 2025. “They [Ryan and Ashley Smith] wanted to do something that’s never been done in the history of professional sports, which is invite fans to be part of this incredibly iterative and exciting process to help pick a name.”
“We have such faith in the fanbase here and the people of Utah.”
Can confirm these are the official logos that have been presented to @utahhockeyclub fans as part of their team name vote.
Now that you’ve seen them, which one would you vote for? pic.twitter.com/TRVb5w1xxq
— Frank Seravalli (@frank_seravalli) February 3, 2025
While Utah Hockey Club, Utah Mammoth and Utah Wasatch were the original three finalists, Wasatch was quickly replaced by Outlaws.
Fans could then vote for their favorite over the course of three games to make their voices heard which ultimately determined the outcome of the new name.
“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together,” Ryan and Ashley Smith said.
YouTube channel prematurely leaked Utah Mammoth name
Before the club was fully prepared to announce the name, a slight hiccup transpired in late April as the team’s official YouTube channel handle was temporarily listed as @UtahMammoth.
Utah Hockey Club’s official YouTube page now shows UtahMammoth 🦣 pic.twitter.com/pi4CU5tDCb
— Cole Bagley (@BagleyKSLsports) April 30, 2025
Shortly after the leak, the page was then removed before returning with the @UtahHockeyClub handle.
Someone apparently jumped the gun on the @UtahMammoth rebrand on YouTube. They’ve now taken the entire channel offline. 😅😬#UtahMammoth #UtahHC #NHLinUtah #NHL pic.twitter.com/Fc8fYfnKYt
— Jake Hatch (Yawk) Utah Hockey Club Aficionado (@JacobCHatch) April 30, 2025
Next For The Utah Mammoth
Following the conclusion of the Utah Mammoth’s inaugural season, the next notable event will be the NHL Draft on June 27 and 28.
After recently drawing the fourth overall draft pick in the 2025 NHL draft, each of Utah’s upcoming draft selections will be dressed in the new Utah Mammoth home sweater.
