ARTS + ENTERTAINMENT

Some Universal movies, currently in theaters, will be on-demand this week

Mar 16, 2020, 12:53 PM | Updated: 5:18 pm

Universal streaming coronavirus...

Universal Pictures is making some of its current film releases available on demand starting this week, the studio announced Monday. Photo: Getty Images)

Originally Published: 16 MAR 20 14:32 ET
Updated: 16 MAR 20 14:34 ET

(CNN) — With the coronavirus disrupting the global theater marketplace, Universal Pictures is making some of its current film releases available on-demand starting this week, the studio announced Monday.

The Comcast-owned studio and its specialty label Focus Features will make films such as “The Invisible Man,” “The Hunt” and “Emma,” all of which are currently playing in theaters, available to rent on-demand services such as Comcast, Sky, Apple and Amazon on Friday. Consumers will be able to rent the films for $19.99 per film for 48 hours.

DreamWorks Animation’s “Trolls World Tour” will be also on-demand starting on April 10, the same day it’s set to be released in North American theaters.

Universal said in a statement that it made its movies available in the home now rather than because of the “current circumstances,” which have “made it more challenging to view our films.”

“Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters,” the studio said in a statement on Monday. “NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes.”

Studios have been grappling with theaters for some time over theatrical windows, and how long a movie should be available in theaters before being offered on other platforms. Theater chains have wanted to preserve their exclusivity to give people an incentive to go out.

With the global box office virtually paralyzed by coronavirus concerns, the crisis could “serve as a catalyst for long-delayed change,” Variety’s Andrew Wallenstein noted. That includes the prospect of premium video on demand — that is, making movies available earlier to watch at home, for an elevated fee that would help offset lost theatrical revenues.

Major blockbusters are not included in Universal’s plan. The studio announced earlier that its next entry in the “Fast & Furious” franchise, “F9,” would be rescheduled until next year.

The streaming decision could, however, give a boost to mid-sized movies like “The Hunt” and “Invisible Man” that just premiered in theaters and would essentially have disappeared. The studio can now make them available closer to the marketing campaigns that preceded their debut.

Jeff Shell, the CEO of NBCUniversal said that rather then delaying these films or “releasing them into a challenged distribution landscape,” the studio wanted to provide “an option for people to view these titles in the home that is both accessible and affordable.”

“We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” he said.

The-CNN-Wire
™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

Related reading:

What’s closed in Utah? Here’s a COVID-19 roundup

The movies that predicted an outbreak like coronavirus

James Bond film release pushed back due to coronavirus

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Arts + Entertainment

Kenneth Mitchell, here in 2018, has died....

Megan Thomas, CNN

Kenneth Mitchell, ‘Star Trek’ and ‘Marvel’ actor, dead at 49

Originally Published: 25 FEB 24 14:49 ET Updated: 25 FEB 24 15:05 ET (CNN) — Kenneth Mitchell, an actor who appeared in the series “Star Trek: Discovery” and Marvel’s “Captain Marvel,” has died, his family announced in a statement shared on his verified social media Sunday. He was 49. “With heavy hearts we announce the […]

19 hours ago

kevin and michael bacon performing, they'll stop in utah in June...

Sam Herrera

Kevin Bacon to stop in Utah this summer with Bacon Brothers band

Kevin Bacon and his brother Michael will stop by Utah this June to take part in Lehi's Round-Up concert as the Bacon Brothers band.

3 days ago

KSL Movie Show Review of "Perfect Days." This is one of those “art house films” that mainstream...

Steve Salles

KSL Movie Show Review: ‘Perfect Days’ is an exceptional effort

"Perfect Days" is one of those “art house films” that mainstream audiences can’t understand why anyone would want to sit through -- I’ll try to explain why in this review. 

3 days ago

Hannah Gutierrez-Reed, center, sits with her attorney Jason Bowles, left, during the first day of t...

MORGAN LEE Associate Press

Negligence or scapegoating? Trial of ‘Rust’ armorer begins in fatal shooting by Alec Baldwin

Prosecutors sought to pin blame on a movie weapons supervisor for bringing live ammunition on set that contributed to the fatal shooting of a cinematographer by Alec Baldwin during production of the film "Rust."

3 days ago

steve salles next to a poster for ordinary angels...

Steve Salles

KSL Movie Show review: ‘Ordinary Angels’ is a feel-good movie worth watching

In this KSL Movie Show review, Steve Salles says to bring tissues to the theater if you go see 'Ordinary Angels.'

4 days ago

A bench sits surrounded by colorful, thriving plants in Salt Lake City's Red Butte Garden...

Mariah Maynes

Red Butte Garden announces new speaker series

Red Butte Garden announced a new speaker series called Cultivating Wisdom and Wonder on Wednesday. 

4 days ago

Sponsored Articles

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

Some Universal movies, currently in theaters, will be on-demand this week