Crumbl Cookies files lawsuit against two competitors over trademark rights

SALT LAKE CITY — Earlier this year, Crumbl Cookies filed a pair of federal lawsuits against two other cookie companies for trademark infringements.

According to court documents, both lawsuits were filed May 10 in Utah District Court. One lawsuit was filed against Crave Cookies and the other against Dirty Dough.

Both lawsuits claim the packaging and logo are too similar to that of Crumbl Cookies. Additionally, Crumbl Cookie claimed the other businesses are attempting to profit off of its reputation and branding.

In the case against Dirty Dough, the court documents state that a former employee of Crumbl Cookies left the company in 2019. The former employee started up Dirty Dough in May 2019. And opened the first Dirty Dough store in Arizona in March 2020. 

The court documents state that Dirty Dough presents products “that is confusingly similar to Crumbl’s established and successful trade dress and brand identity.”

In its lawsuit, Crumbl is seeking an injunction to Dirty Dough’s business practice and monetary compensation.

In the case against Crave Cookies, court documents state the Crave Cookie founder was denied an application by Crumbl Cookies to become a franchisee in November 2019. 

Court documents state, “Crave began selling and promoting its copycat gourmet cookies using packaging, decor, and presentation that is substantially and confusingly similar to Crumbl’s.”

Crumbl is also seeking monetary relief and an injunction against Crave Cookie. 

Crumbl Cookies was founded in 2017.

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