BUSINESS

Crumbl Cookies files lawsuit against two competitors over trademark rights

Jul 8, 2022, 9:00 PM
crumbl cookies...
Cookies are baked at Crumbl Cookies in Lehi on Friday, Dec. 21, 2018.

SALT LAKE CITY — Earlier this year, Crumbl Cookies filed a pair of federal lawsuits against two other cookie companies for trademark infringements.

According to court documents, both lawsuits were filed May 10 in Utah District Court. One lawsuit was filed against Crave Cookies and the other against Dirty Dough.

Both lawsuits claim the packaging and logo are too similar to that of Crumbl Cookies. Additionally, Crumbl Cookie claimed the other businesses are attempting to profit off of its reputation and branding.

In the case against Dirty Dough, the court documents state that a former employee of Crumbl Cookies left the company in 2019. The former employee started up Dirty Dough in May 2019. And opened the first Dirty Dough store in Arizona in March 2020. 

The court documents state that Dirty Dough presents products “that is confusingly similar to Crumbl’s established and successful trade dress and brand identity.”

In its lawsuit, Crumbl is seeking an injunction to Dirty Dough’s business practice and monetary compensation.

In the case against Crave Cookies, court documents state the Crave Cookie founder was denied an application by Crumbl Cookies to become a franchisee in November 2019. 

Court documents state, “Crave began selling and promoting its copycat gourmet cookies using packaging, decor, and presentation that is substantially and confusingly similar to Crumbl’s.”

Crumbl is also seeking monetary relief and an injunction against Crave Cookie. 

Crumbl Cookies was founded in 2017.

Read more:

 

Today’s Top Stories

Business

direct sales Utah...
Alejandro Lucero

Direct selling and the big impact it has on the Utah economy

Over the decades, Utah has developed into a hub for direct selling companies that make billions in international sales.
1 day ago
Old Utah State prison...
Lindsay Aerts

Cox says chapel at old Utah State Prison site will remain

The chapel at the site of the old Utah State Prison will not be torn down, Utah Gov. Spencer Cox said Monday as he and former Gov. Gary Herbert walked through the facility.
3 days ago
Kraft Heinz is issuing a voluntary recall of 5,000 plus Capri Sun products after they were found to...
Devin Oldroyd

Some Capri Sun products being recalled by Kraft Heinz

Kraft Heinz is issuing a voluntary recall of 5,000 plus Capri Sun products after they were found to be contaminated with a cleaning solution.
3 days ago
Recall on more than two million Mamaroo and RockaRoo infant swings and rockers...
Alejandro Lucero

4moms infant swings and rockers recalled over strangulation danger

A recall of more than 2 million MamaRoo infant swings and RockaRoo infant rockers has been issued due to a fatal infant strangulation.
3 days ago
Intermountain Healthcare...
Mark Jones

CEO and President of Intermountain Healthcare announces resignation

Intermountain Healthcare will soon be looking for a new CEO and President. Current, CEO and President Dr. Marc Harrison announced Thursday he will resign from the position later this year.
7 days ago
FILE - A hiring sign is displayed at a restaurant in Schaumburg, Ill., Friday, April 1, 2022.  More...
PAUL WISEMAN AP Economics Writer

US unemployment claims rise by 14,000 to 262,000

The four-week average for claims, which smooths out weekly ups and downs, rose by 4,500 to 252,000, also the highest since November.
7 days ago

Sponsored Articles

Crumbl Cookies files lawsuit against two competitors over trademark rights