BUSINESS & ECONOMY

New cars becoming unattainable for many, report says

May 9, 2023, 4:15 PM | Updated: 4:30 pm

Insured drivers in Utah....

FILE -- This Nov. 15, 2020 photo shows a long row of unsold used Highlander sports-utility vehicles sits at a Toyota dealership in Englewood, Colo. (AP Photo/David Zalubowski)

(AP Photo/David Zalubowski)

SALT LAKE CITY — A news report from NewsNation says buying a new car may be out of reach for many Americans.

The report points to rising car prices — $12,000 higher than they were five years ago. This, along with higher interest rates, make buying a new car unattainable.

What’s behind this trend in new car prices?

New car prices are impacted by chip supply issues, inflation, and higher interest rates. And automakers investing more in luxury brand vehicles. These are all behind the huge jump in the average price of a new car in the United States according to NewsNation correspondent Ryan Bass.

“It is pricing out the average American from going for, let’s say,  a base model. Because a lot of these production companies are now shifting costs to luxury models.”

Related: New car smell might come with a price you don’t want to pay — cancer risk

So how is this affecting car buyers? Bass said that while spending by the “lowest 20% of earners in the U.S.” has fallen to its steepest level in 11 years, the highest percentage of earners are buying cars in record numbers.

But, he had this advice for anybody who is in the market for a new car — wait.

“If you can wait toward the end of the year, that’s when you’ll start to see some more savings in terms of — a lot of these dealerships trying to get cars off the lot to make way for the new model,” Bass said. 

And he said that May isn’t necessarily a bad month to buy a car either, because of inventory turnover at the dealerships.

How do you know when (if) you’re financially ready to buy a new car?

If you can’t wait to buy, how do you know if you can afford to buy a new car? Gericka Espinoza, a financial planner with DMBA says the answer is simple: do you have enough money?

“That’s the straightforward answer,” Espinoza said. “But a lot of people are looking at the debt ratio specifically because a lot of people just buy a car on debt.” 

Related: Used car prices dropping but supply still low

“I would take 36% of their gross income and make sure that all of their debt, their home, their cars, student loans, consumer debt, all of that, is underneath 36%. If your brand new car can fit underneath that, then it’s considered an appropriate amount of debt.”

Essentially, Espinoza said you can feel comfortable about going into debt for a new car if you don’t have a lot of other debt already on your shoulders.

And there’s another option. If you think you can afford the new car right now, using that 36% parameter, Espinoza asks if you can hold on to your old car and save the money you’d spend if you bought it today.

“Can you hang on for two years and save that amount? (If so) you cut your loan payment in half.”

Finally, don’t forget the other costs involved in driving a new or used car: gasoline, insurance, and repairs. 

KSL NewsRadio asked our listeners if new cars were unattainable for them. Join the conversation below.

  

Contributing: Simone Seikaly

 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Business & Economy

Damage from the Cottonwood Fire can be seen from Highway 153 in Beaver County on Thursday, July 9, ...

Heather Peterson

Beaver County suffers from loss of tourism due to Cottonwood Fire

The Cottonwood Fire is ruining summer tourism in Beaver County, as businesses and county leaders grapple with the lost income.

3 days ago

FILE - This photo provided by the U.S. Geological Survey shows polymetallic nodules in a sample fro...

Dánica Coto, Associated Press

The US plans to auction off sections of water around American Samoa in a push for deep-sea mining

The U.S. government plans to auction off massive sections of water surrounding American Samoa for potential deep-sea mining in an unprecedented move expected to draw criticism from many countries.

3 days ago

The Capitol and downtown Salt Lake City are pictured on Tuesday, May 26, 2026. (Isaac Hale, Deseret...

Eric Cabrera

Downtown Salt Lake report highlights booming events, more residents and billions in future investment

A new economic report paints an increasingly busy picture of downtown Salt Lake City, with much more to come in the coming years.

4 days ago

Gas prices at a Speedway station in Salt Lake City on March 31. As Utah settles into the dog days o...

Logan Stefanich, KSL

Iran war fueling economic uncertainty, pressures for Utah consumers

As Utah settles into the dog days of summer, the state's economic picture — like the rest of the nation's — remains uneven and rapidly changing.

4 days ago

A new study shows there's been a surge in agritourism in Utah, and it's coming at an otherwise tryi...

Shelby Lofton, KSL

How agritourism is drawing thousands to Utah farms

A new study shows there's been a surge in agritourism in Utah, and it's coming at an otherwise trying time for many of the state's farmers.

5 days ago

FILE: Seen from the Washington Monument, a view of the U.S. Capitol Building on March 8, 2026 in Wa...

Kevin Freking, Associated Press

House passes bill to ‘ditch the switch’ and make daylight saving time permanent

By a 308-117 vote, the House passed a bill Tuesday that would make daylight saving time permanent.

6 days ago

Sponsored Articles

...

Bear Lake

Road trip ready: How Bear Lake became the go-to destination for Western U.S. travelers

Whether you are chasing pristine beaches, fresh raspberry shakes, or endless water sports, this sponsored guide—brought to you in partnership with Bear Lake —uncovers everything you need to plan the ultimate getaway.   There’s nothing quite like the thrill of hopping in the car with your favorite snacks in tow and heading out for a […]

...

Harper Clinic

A new standard of care: How Harper Clinic’s IOP is changing the face of mental health treatment in Utah

This article is sponsored by Harper Clinic, a Utah-based clinic offering FDA-approved TMS therapy for treatment-resistant depression.    Utah’s mental health crisis is leaving many residents caught in an uncomfortable middle ground: struggling too much for weekly therapy alone, but unable to step away from work, parenting or daily life for inpatient treatment. As demand […]

...

Harper Clinic

Breaking free from depression: How Harper Clinic’s TMS Therapy can help

This article is sponsored by Harper Clinic, a Utah-based clinic offering FDA-approved TMS therapy for treatment-resistant depression.    The weight of depression is real. Many people spend years fighting it, adjusting medications, managing side effects and wondering if this is simply how life is going to feel.   According to the World Health Organization, depression affects […]

mental health...

Andrew Adams, KSL

Library discussions bring men’s mental health to the surface

Therapists say it’s common for men to repress things like trauma, grief, stress and anxiety. Now, a new weekly series of discussions aims to help men bring it all to the surface.

...

Bear Lake Convention & Visitors Bureau

Cozy up in Bear Lake: Discover the magic of a winter getaway

SALT LAKE CITY – The holiday season shines brightest when time slows down and loved ones gather. Gifts, decorations and festive music come and go, but shared experiences tend to last much longer. Research supports that idea. Dr. Theresa E. DiDonato told Psychology Today that vacations can strengthen relationships by creating meaningful time away from daily […]

...

Harper Clinic

Rewriting the path to healing: Inside Harper Clinic’s whole-person mental health model

OREM — A few decades ago, you’d have had a hard time finding a doctor to treat both your mind and body; And a century ago, you’d have been hard-pressed to find a doctor to treat your mind at all. Today, medical professionals are understanding more and more the undeniable connection between the body and […]

New cars becoming unattainable for many, report says