BUSINESS & ECONOMY

New cars becoming unattainable for many, report says

May 9, 2023, 4:15 PM | Updated: 4:30 pm

Insured drivers in Utah....

FILE -- This Nov. 15, 2020 photo shows a long row of unsold used Highlander sports-utility vehicles sits at a Toyota dealership in Englewood, Colo. (AP Photo/David Zalubowski)

(AP Photo/David Zalubowski)

SALT LAKE CITY — A news report from NewsNation says buying a new car may be out of reach for many Americans.

The report points to rising car prices — $12,000 higher than they were five years ago. This, along with higher interest rates, make buying a new car unattainable.

What’s behind this trend in new car prices?

New car prices are impacted by chip supply issues, inflation, and higher interest rates. And automakers investing more in luxury brand vehicles. These are all behind the huge jump in the average price of a new car in the United States according to NewsNation correspondent Ryan Bass.

“It is pricing out the average American from going for, let’s say,  a base model. Because a lot of these production companies are now shifting costs to luxury models.”

Related: New car smell might come with a price you don’t want to pay — cancer risk

So how is this affecting car buyers? Bass said that while spending by the “lowest 20% of earners in the U.S.” has fallen to its steepest level in 11 years, the highest percentage of earners are buying cars in record numbers.

But, he had this advice for anybody who is in the market for a new car — wait.

“If you can wait toward the end of the year, that’s when you’ll start to see some more savings in terms of — a lot of these dealerships trying to get cars off the lot to make way for the new model,” Bass said. 

And he said that May isn’t necessarily a bad month to buy a car either, because of inventory turnover at the dealerships.

How do you know when (if) you’re financially ready to buy a new car?

If you can’t wait to buy, how do you know if you can afford to buy a new car? Gericka Espinoza, a financial planner with DMBA says the answer is simple: do you have enough money?

“That’s the straightforward answer,” Espinoza said. “But a lot of people are looking at the debt ratio specifically because a lot of people just buy a car on debt.” 

Related: Used car prices dropping but supply still low

“I would take 36% of their gross income and make sure that all of their debt, their home, their cars, student loans, consumer debt, all of that, is underneath 36%. If your brand new car can fit underneath that, then it’s considered an appropriate amount of debt.”

Essentially, Espinoza said you can feel comfortable about going into debt for a new car if you don’t have a lot of other debt already on your shoulders.

And there’s another option. If you think you can afford the new car right now, using that 36% parameter, Espinoza asks if you can hold on to your old car and save the money you’d spend if you bought it today.

“Can you hang on for two years and save that amount? (If so) you cut your loan payment in half.”

Finally, don’t forget the other costs involved in driving a new or used car: gasoline, insurance, and repairs. 

KSL NewsRadio asked our listeners if new cars were unattainable for them. Join the conversation below.

  

Contributing: Simone Seikaly

 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Business & Economy

Work is performed on servers at Meta’s Eagle Mountain Data Center in Eagle Mountain on Friday, Se...

Eric Cabrera

Data centers could initially lower some Utah property taxes – then create a ‘boomerang effect’

A new analysis shows that a multibillion-dollar data center moving into a Utah community could initially lower property taxes for existing property owners. But that relief may not last.

6 hours ago

Weber County leaders are interested in the potential of nuclear power and hosted a symposium on the...

Tim Vandenack, KSL

Weber County leaders interested in nuclear power potential, host symposium on topic

Weber County officials hosted a symposium on nuclear energy as a means of gauging its potential fit locally. No specific projects are in the works in Weber County, however.

3 days ago

The debate over artificial intelligence is continuing as Rep. Celeste Maloy waded into the fray wit...

Eva Terry, Deseret News

Can we keep AI from risking national security?

Utah Rep. Celeste Maloy has entered the AI regulatory battle, as many Americans continue to ask who wields ultimate power: the government or artificial intelligence.

3 days ago

Fruit and vegetables from local farmers are pictured at Hello!Bulk Markets in Salt Lake City on Mon...

Shelby Lofton, KSL

Utah farmers urge consumers to buy local fruit after freeze slashes harvest

A warm winter and damaging April freeze wiped out much of Utah's fruit crop this year, leaving farmers with a greater need for consumer support.

3 days ago

Help wanted sign is displayed at a live music and blues club in Chicago, Thursday, July 24, 2025. U...

Paul Wiseman and Josh Boak, Associated Press

US job market stalled in July as employers cut 23,000 jobs, delivering political setback to Trump

The U.S. job market stalled unexpectedly last month, as employers cut 23,000 jobs in July.

4 days ago

A rendering of what Salt Lake City wants to do with a 2.4-acre open space within its Fleet Block ar...

Carter Williams, KSL

More than a ‘traditional park’? Salt Lake City unveils final vision for Fleet Block open space

Utah's capital city unveiled its final vision for the Fleet Block open space on Wednesday, which calls for a mix of amenities within a 2.4-acre space near the corner of 900 South and 300 West.

4 days ago

Sponsored Articles

Whether you are chasing pristine beaches, fresh raspberry shakes, or endless water sports, this spo...

Bear Lake

Road trip ready: How Bear Lake became the go-to destination for Western U.S. travelers

Whether you are chasing pristine beaches, fresh raspberry shakes, or endless water sports, this sponsored guide—brought to you in partnership with Bear Lake —uncovers everything you need to plan the ultimate getaway.

How Harper Clinic's IOP is changing the face of mental health treatment in Utah....

Harper Clinic

A new standard of care: How Harper Clinic’s IOP is changing the face of mental health treatment in Utah

As demand for mental health care continues to rise across Utah County, Orem's Harper Clinic says it is trying to close the gap with a more comprehensive approach to mental health treatment.

The weight of depression is real. Many people spend years fighting it, adjusting medications, manag...

Harper Clinic

Breaking free from depression: How Harper Clinic’s TMS Therapy can help

Breaking free from depression: How Harper Clinic's TMS Therapy can help.

mental health...

Andrew Adams, KSL

Library discussions bring men’s mental health to the surface

Therapists say it’s common for men to repress things like trauma, grief, stress and anxiety. Now, a new weekly series of discussions aims to help men bring it all to the surface.

...

Bear Lake Convention & Visitors Bureau

Cozy up in Bear Lake: Discover the magic of a winter getaway

SALT LAKE CITY – The holiday season shines brightest when time slows down and loved ones gather. Gifts, decorations and festive music come and go, but shared experiences tend to last much longer. Research supports that idea. Dr. Theresa E. DiDonato told Psychology Today that vacations can strengthen relationships by creating meaningful time away from daily […]

...

Harper Clinic

Rewriting the path to healing: Inside Harper Clinic’s whole-person mental health model

OREM — A few decades ago, you’d have had a hard time finding a doctor to treat both your mind and body; And a century ago, you’d have been hard-pressed to find a doctor to treat your mind at all. Today, medical professionals are understanding more and more the undeniable connection between the body and […]

New cars becoming unattainable for many, report says