Salt Lake commission OKs new housing at site where snack factory burned down
May 17, 2025, 8:44 PM | Updated: May 19, 2025, 10:23 am
A rendering of a proposed 241-unit mixed-use development at 1518 S. Main. The Salt Lake City Planning Commission voted Wednesday to approve the project at the site. (AE Urbia via Salt Lake City)
(AE Urbia via Salt Lake City)
SALT LAKE CITY — A plan to build a mixed-use development with 241 apartment units at the site of a Mexican snack factory that burned down last month has been given the green light to move forward.
However, its approval didn’t come easily, as Salt Lake City planning commissioners debated concerns about the length of the proposed building and the steps the developer was taking to address it.
The Salt Lake City Planning Commission voted 3-2 on Wednesday to approve a planned development by 1518 S. Main, which was recently home to La Rana Snacks. The vote allows the Salt Lake development firm Urban Alfandre to continue its plans, which are a few years in the making.
Their plan calls for a development with 65 studio, 151 one-bedroom, and 25 two-bedroom units, along with ground-floor retail space and amenities like a gym, bike maintenance facility, pool and clubhouse. The proposed project also includes other parcels in the area, such as the Main Street Motel, a few single-family homes and an alley that would be vacated in the Ballpark neighborhood.
“We’re really excited for the product we’re putting forth,” said James Alfandre, founding principal of the company. “We have done a lot in the Ballpark neighborhood. We love the Ballpark neighborhood; we want to continue seeing it grow, and adding more housing types and units — and adding more neighbors and hopefully local retailers.”
Proposed redevelopment
The current structures in the project area were built when the area was zoned as commercial corridor and single-family residential. However, Urban Alfandre requested that the site be rezoned to one of the city’s form-based urban neighborhood options in 2021, according to city planners.
Salt Lake City approved that request in 2022; a project plan was submitted in 2023, only to be withdrawn later that year. Steps were then taken to rekindle the project in March of this year, said Cassie Younger, a senior planner for the city.
Alfandre’s project calls for a four-story complex that would span up to 283 feet on Main Street and 289 feet along Andrew Avenue (1500 South). The retail space would be by the street corner.

The rubble of La Rana Snacks in Salt Lake City is pictured on May 1 following the blaze on April 29 that destroyed the business. The Salt Lake City Planning Commission approved a plan for a mixed-use housing development in the area. (Photo: Tim Vandenack, KSL.com)
While the company awaited the planning commission’s decision, the site suddenly received attention when La Rana Snacks, once home to the Golden Dragon restaurant, caught fire on April 29.
Nobody was injured, but the building was destroyed. Salt Lake firefighters were unable to determine what caused the fire, other than that they have ruled out criminal activity. Jesús Rojas, the business’s owner, told KSL.com earlier this month that he would essentially have to start from scratch at a new location following the fire.
