Yeti out, Utah Hockey Club name down to 3 final options

SALT LAKE CITY – In response to recent trademark issues regarding their naming process, the Utah Hockey Club name is down to three final options. Following an inability to come to terms with Yeti Coolers, Utah has moved on from Yeti or Yeti’s as a possible name and will instead give fans the opportunity to decide between Utah Mammoth, Utah Hockey Club or Utah Wasatch at upcoming home games.

What does the next stage of the Utah Hockey Club name process look like?

Over the next four Utah Hockey Club home games, fans in attendance will have an opportunity to vote on three names and logos.

• Utah Mammoth
• Utah Hockey Club
• Utah Wasatch

iPad stations will be placed throughout the arena for fans to get an exclusive look at the potential names, logos and merchandise while submitting their votes.

In order to protect the imagery and new potential branding, fans will only be able to vote at Delta Center during these next four home games and will not be permitted to record or take any photos of the survey.

Once the data is collected, the Utah Hockey Club will analyze the results and determine whether or not they will have another round of voting.

Regardless, the Utah Hockey Club is on track to have all of their new branding completed by next season and will announce the new name at some point during the upcoming offseason.

Why won’t Utah Hockey Club name feature Yeti?

As arguably the most popular name since the franchise’s inception, the Utah Hockey Club worked vigorously with Yeti Coolers to come to an agreement, Yeti ultimately decided they did not want to enter in a coexistence agreement with the Utah Hockey Club.

“You’ll of course notice the absence of Yeti which has been popular amongst many fans and has been one of the leaders,” Smith Entertainment Group executive, Mike Maughan said.

“There’s nothing that came from the trademark office over the last week or so that was surprising to us in anyway…We have engaged with Yeti Coolers extensively. The NHL has also helped engage with us with them. At the end of the day, they have a trademark that allows them to print Yeti or Yeti’s on clothing…Without a coexistence agreement, we would not be able to print that.”

While the team has officially moved on from Yeti, Wasatch will serve as a replacement to appease fans that would prefer a mythical snow creature option as part of the logo.

The new potential Utah Hockey Club logo also features a similar mythical snow creature while Mammoth has its own.

“We’ve replaced the name Yeti with Wasatch. It still allows us to honor the mythical snow creature idea from that with a distinctly Utah appeal,” Maughan added.

Fans will ultimately determine the Utah Hockey Club name

Ultimately, the NHL’s newest franchise is going to heavily on their fanbase to determine the team’s new name.