Here’s what you may have missed at Apple’s big event

Sep 11, 2019, 6:06 AM

(CNN) — iPhone sales are in a slump, Apple knew it needed to drum up excitement at its iPhone 11 event Tuesday.

The parade of Apple executives who spoke at the event made no major, unanticipated revelations. But there was no shortage of new details and product features to announce, such as faster iPhone charging and a cheaper-than-expected streaming service.

Amid talk of new phone colors and high fashion watch bands, here are a few things you may have missed:

As expected, Apple’s pushing services

Subscriptions for digital services, such as Apple Care and Apple Music, are key to the company’s future. So, fittingly, CEO Tim Cook kicked off the event with some related announcements.

The first was Arcade, Apple’s $4.99-a-month game subscription service that will launch September 19, with the option for a free trial month. To help sell the service, Cook brought to the stage gamers to demonstrate several of the game offerings — including an updated Frogger.

Cook later announced that new Apple hardware purchases will come with one year of its TV streaming service for free, likely an attempt to get customers hooked on one of the company’s most buzzworthy offerings as it looks to grow the digital services area of its business. If users are updating their iPhones less frequently, they could at least be paying for the services on them in the interim.

But it did still introduce new a iPhone

In fact, it introduced three: the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. While the phones don’t look remarkably different from last year’s iPhone XS, XS Max and XR, there are updates, such as longer battery life, immersive sound and three cameras (capable of filming multiple videos at once) on the backs of the 11 Pro and 11 Pro Max.

Buying from Apple could help you … save money?

One of the biggest surprises from the day was Tim Cook’s announcement of the cost of Apple TV+, the company’s new streaming service set to launch November 1. At just $4.99 per month, Apple TV+ will be the least expensive service yet in the fiercely competitive streaming market, undercutting Netflix and even the hotly anticipated Disney+.

Poor Netflix — it was already losing “Friends” in 2020 and now it’ll compete with a much cheaper Apple TV+, which will feature Jennifer Anniston’s first TV performance since the 1990s cult classic. Netflix and Disney stock fell on the news.

Even more savings…

Many of the other products Apple announced Tuesday were also cheaper than expected. This included the $699 iPhone 11, a $329 iPad and a $199 Apple Watch (that’s just a little more than the cost of the AirPods you’re always losing). Lower-priced hardware may help Apple target a broader base of customers as iPhone sales lag.

Filter Spam Calls with iOS13

Apple’s next generation operating system, iOS 13, launches September 19 as a software update for iPhone 6S models and later. With it, Apple is joining the effort to address those pesky spam calls increasingly bothering Americans. The solution: A new setting will let iPhone users send all calls not from people in their contact lists straight to voicemail.

Apple wants to use your health data for research

Apple Watch customers will soon be able to opt into having their hearing, heart rate or menstrual cycle data used for medical research. The company is partnering with medical research institutions such as the National Health Institute and the Harvard School of Public Health to facilitate the studies through its new app, Studies, launching in November for Apple watch users.

The company will not, however, be able to access any health data that directly identifies the user, said Sumbal Desai, vice president of Apple Health.

And another key Apple Watch update

With the new Apple Watch Series 5, it will be easier to check the time during a meeting without your boss noticing. The new “always on” retina display means Apple watch users won’t have to lift their wrist to see the time, among other updates to the product.

So, what didn’t they discuss?

As expected, Apple did not launch a 5G phone at Tuesday’s event. That’s not expected to come until next year, though competitor Samsung has already introduced two models.

Cook also said nothing of the US-China trade war that’s caused disruption and uncertainty for Apple’s supply chain and Chinese customer base in recent months.

™ & © 2019 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Today’s Top Stories


Former US President Donald Trump's Twitter account has been reinstated on the platform....
Clare Duffy and Paul LeBlanc, CNN

Elon Musk restores Donald Trump’s Twitter account

Former US President Donald Trump's Twitter account has been reinstated on the platform.
10 days ago
With employees with the company, the future of Twitter is in uncertain. Photo credit: Justin Sulliv...
Oliver Darcy, CNN Business

Inside Twitter as ‘mass exodus’ of staffers throws platform’s future into uncertainty

With employees leaving the company, the future of Twitter is uncertain.
11 days ago
NASA's Space Launch System (SLS) rocket with the Orion spacecraft aboard is seen on Nov. 12 at NASA...
Jackie Wattles, CNN

Historic moon mission troubleshoots fuel leak issue hours before launch

The Artemis I mission to the moon could finally take place this week.
14 days ago
FILE - A Tesla owner charges his vehicle at a charging station in Topeka, Kan., Monday, April 5, 20...
Peter Valdes-Dapena, CNN Business

Tesla officially makes its charging standard available to other companies

Tesla has invited other automakers to build cars with charging ports that can work with Tesla's charging format and for other charging companies to add Tesla-style plugs to their chargers.
17 days ago
Former US President Donald Trump's Twitter account has been reinstated on the platform....
BARBARA ORTUTAY AP Technology Writer

Twitter Blue signups unavailable after raft of fake accounts

Blue checkmark "verification" was unavailable for purchase Friday after the social media platform was flooded by impostor accounts approved by Twitter.
18 days ago
Bonneville High students in Utah win award for top automotive tech program....
Aubri Wuthrich

Bonneville High automotive technician shop named top in the nation

To earn this award Bonneville High had to be nominated by a local business. Then students and parents wrote letters of recommendation.
20 days ago

Sponsored Articles

Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...

The best tools for Deaf and hard-of-hearing workplace success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Team supporters celebrating at a tailgate party...

8 Delicious Tailgate Foods That Require Zero Prep Work

In a hurry? These 8 tailgate foods take zero prep work, so you can fuel up and get back to what matters most: getting hyped for your favorite
christmas decorations candles in glass jars with fir on a old wooden table...
Western Nut Company

12 Mason Jar Gift Ideas for the 12 Days of Christmas [with recipes!]

There are so many clever mason jar gift ideas to give something thoughtful to your neighbors or friends. Read our 12 ideas to make your own!
wide shot of Bear Lake with a person on a stand up paddle board...

Pack your bags! Extended stays at Bear Lake await you

Work from here! Read our tips to prepare for your extended stay, whether at Bear Lake or somewhere else nearby.
young boy with hearing aid...

Accommodations for students who are deaf and hard of hearing

These different types of accommodations for students who are deaf and hard of hearing can help them succeed in school.
Young woman receiving laser treatment...
Form Derm Spa

How facial plastic surgery and skincare are joining forces

Facial plastic surgery is not only about looking good but about feeling good too. The medical team at Form Spa are trained to help you reach your aesthetic outcomes through surgery and through skincare and dermatology, too.
Here’s what you may have missed at Apple’s big event