ALL NEWS

Elon Musk is now ‘Technoking’ of Tesla. Seriously

Mar 15, 2021, 8:24 AM
BERLIN, GERMANY DECEMBER 01:  SpaceX owner and Tesla CEO Elon Musk poses on the red carpet of the A...
BERLIN, GERMANY DECEMBER 01: SpaceX owner and Tesla CEO Elon Musk poses on the red carpet of the Axel Springer Award 2020 on December 01, 2020 in Berlin, Germany. (Photo by Britta Pedersen-Pool/Getty Images)
(Photo by Britta Pedersen-Pool/Getty Images)

    (CNN) — Elon Musk is not your typical CEO. Now he has a new title to prove it.

In a filing with his least favorite regulator, the Securities and Exchange Commission, on Monday, Tesla disclosed that Musk is adding the title of “Technoking of Tesla.” It also said that Chief Financial Officer Zach Kirkhorn had taken on the title of “Master of Coin.”

Each executive will keep his more standard title as well.

Musk once had the title of chairman of Tesla, but he was stripped of that title in 2018 in a settlement with the SEC over deceptive tweets he sent out. He had said that “funding secured” to take Tesla private at $420 a share, when, in fact, he had only had discussions, not a firm agreement, on such funding with a Saudi sovereign wealth fund.

The SEC originally sought to strip him of his CEO title, but settled for having him pay a $20 million fine and give up the chairman title instead, a position now held by Robyn Denholm.

The bizarre title changes overshadowed a separate filing, which disclosed that Jerome Guillen, who has been president of Tesla’s automotive division, “transitioned” last week to president of Tesla heavy truck.

Tesla has been working on an electric semi-tractor truck. But it is severely delayed: Tesla originally promised it would be available in 2019. In January, Musk told investors it “would not make sense” to build the truck right now, because it would require five times as many batteries as a Tesla car — but it would not sell for five times as much money. The batteries are a significant part of the cost of an electric vehicle.

While Guillen had the title of president of Tesla automotive, it was clear that Musk was the one overseeing the company’s automotive operations, in addition to his role as chairman, CEO and chief technology officer of rocket company SpaceX.

From the start, Musk has run Tesla as a disruptive force trying to change the entire auto industry and shift the world to using electric rather than traditional internal combustion engine vehicles. Among his most recent disruptive moves was the disclosure that Tesla has purchased volatile digital currency bitcoin with $1.5 billion of its cash on hand.

Musk has been a vocal critic of safety measures taken to combat Covid-19, using an investor call for an obscenity laced rant in which he called such measures “fascist” and un-American. That wasn’t his only unusual investor call: During a call in 2018 he interrupted his then-CFO who was answering an analyst question to say, “Boring, bonehead questions are not cool. Next?” He insulted others asking questions on that call, too.

He also recently reached out on Twitter to Russian President Vladimir Putin to ask if he’d like to do an interview with him on social media app Clubhouse. In the past he’s gone on a podcast and smoked pot, although it was done in California where it was legal.

Tesla has on occasion seen rapid turnover of top executives, including a chief accounting officer who left after less than a month on the job following his tweet about taking the company private. But Kirkhorn — the newly appointed Master of the Coin — has held the CFO title for two years.

Investors have embraced Musk and Tesla, driving up the value of the firm’s shares to make it one of the most valuable US companies of any kind. The company is worth roughly as much as the world’s seven largest automakers combined.

But the stock has been on something of a rollercoaster recently. It closed Friday down 21% from its record high close in late January. That places it in bear market territory — although it was up 23% from where it closed on Monday of last week.

The-CNN-Wire
™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

All News

Utah's deregulating the workforce is something the rest of the nation could learn from. It's a topi...
Mark Jones

What America could learn from Utah’s deregulating workforce

SALT LAKE CITY — A tight labor market continues to hurt the rest of the nation. Utah, on the other hand, is deregulating its workforce by making some key changes to help build its economy and fill job openings. It’s something the rest of America could learn from.  This is accomplished by loosening the guidelines […]
1 day ago
A majority of Americans say he hasn't accomplished much and many Democrats aren't thrilled at the p...
Kevin Liptak, CNN

Takeaways from Biden’s State of the Union address

A recap of President Biden's second State of the Union address on Tuesday, Feb. 7, 2023.
1 day ago
A man was partially amputated while harvesting crops on monastery land Tuesday. At this time, it is...
Devin Oldroyd

Man’s arm partially amputated by farm equipment Tuesday afternoon

A man was partially amputated while harvesting crops on monastery land Tuesday. At this time, it is not clear if paramedics could save the limb.
1 day ago
A high altitude balloon floats over Billings, Mont., on Wednesday, Feb. 1, 2023. The huge, high-alt...
Mark Jones

Rep. Stewart: Lessons to be learned from Chinese spy balloon, doubts it ever flew over Utah

Rep. Chris Stewart tells KSL NewsRadio's Dave and Dujanovic that he has no reason to believe that the Chinese spy balloon ever flew over Utah.
1 day ago
two deer are pictured gazing up along the grass, research will take a deep dive into deer this seas...
Hugo Rikard-Bell

DWR implements emergency state-wide restrictions on shed antler hunting

The Department of Wildlife Resources has implemented emergency state-wide restrictions for shed antler hunting to help protect Big Game in Utah.
1 day ago
Utah Primary Election 2020...
Lindsay Aerts

New bill could disrupt signature gathering path to Utah’s ballot

There could be a significant shift in signature gathering by candidates in order to get on the Primary Election ballot in Utah under a new bill.
1 day ago

Sponsored Articles

Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a New Winter Activity? Try Skijoring in Bear Lake

This article about skijoring is sponsored by the Bear Lake Convention & Visitors Bureau. Participate in Skijoring the Bear on February 20th, 2023.  What is skijoring? Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and […]
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five Common Causes of Cervical Cancer – and What You Can Do to Lower Your Risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer, the tests that can warn women about potential cancer, and the importance of vaccination.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get Ready for Fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy. This year the event will be held from January 27-29 at the Utah Bear Lake State Park Marina and Sunrise Resort and Event Center in Garden City, Utah. 
happy friends with sparklers at christmas dinner...
Macey's

15 Easy Christmas Dinner Ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy. Choose from the dishes we’ve highlighted to plan your meal or start brainstorming your own meal plan a couple of weeks before to make sure you have time to shop and prepare.
Spicy Homemade Loaded Taters Tots...
Macey's

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The Best Tools for Deaf and Hard-of-Hearing Workplace Success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Elon Musk is now ‘Technoking’ of Tesla. Seriously