RACE, RELIGION + SOCIAL JUSTICE

New Pride event aims to help businesses that can’t afford booth prices

Apr 6, 2023, 4:15 PM | Updated: 6:50 pm

Entrance to the Church and State event venue in downtown Salt Lake City. The venue will host events during Pride weekend in Utah in 2023 to enable businesses that can't afford the higher entrance fees this year. (Church and State Economic Evangelists)

(Church and State Economic Evangelists)

SALT LAKE CITY — A few businesses are holding their own event during Utah Pride Festival weekend this year. The idea is to help those who can’t afford the increased cost to rent a booth. 

Representatives of the shops inside Church and State, along 400 South in Salt Lake City are putting on the “Pride Show Side Show” Sunday, June 4, 2023.  This year, Pride Festival weekend is June 3 and June 4.  

Owner of Bell Book and Candle, Mariah Fralick, told KSL NewsRadio that she and the owner of Juniper Cafe aren’t trying to compete with Pride. Rather, she said she organized the event because she knows how it feels to not be able to afford booth entry fees.

“A lot of my friends and collaborative businesses are in the queer community and I could just see the impact that that had,” she said.

We have a venue, we have easy access, and we wanted to do this in support and collaboration with our community.”

The cost of a booth at Utah Pride

To get a booth at this year’s Pride festival it will cost between $1,500 to $2,000 for businesses (which can split the space.) It’s cheaper for churches or non-profits. In the past, prices ranged from $400 to $1,500 for a shared booth space.

According to the festival website, the price includes:

  • one ten-foot by ten-foot booth,
  • one ten-foot by ten-foot tent,
  • one ten-foot wall,
  • four weights for ten-foot-by-ten-foot,
  • one eight foot banquet table, and
  • two chairs.

The price for a booth also includes:

  • Salt Lake City permits,
  • Fire Marshal Permits,
  • rental of space from Washington Square, and
  • six festival tickets for Saturday and Sunday.

Operating costs on the rise

The Pride Center says they had no choice but to raise booth prices, because of how much their operating costs have gone up.

“The last thing we wanted to do was put this on to our own community,” said Jonathan Foulk, co-CEO at Utah Pride Center, “but we have no choice. If we didn’t do that we would be paying so much more.”

Foulk cited rental costs like equipment to put on the massive two-day festival, along with paying the city. The festival attracts around 150 thousand people. 

“Our costs have skyrocketed,” he said.

The Pride Center is offering up to 50 scholarships for businesses that can’t afford the costs. That allows them to have their booth prices reduced to a total of $750 which can also be split.  

Related reading:

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Race, Religion + Social Justice

Yolanda Francisco with restoring ancestral winds speaks about the new helpline aimed at helping nat...

Eric Cabrera

Sexual assault helpline for Native American communities launched in Utah

The helpline is intended as a starting point from which to build trust between the Native communities of Utah and the state.

5 days ago

a sign in spanish lists requirements to vote, latino voters are a target for misinformation...

Associated Press

Latino voters are coveted by both major parties. They also are a target for election misinformation

Given the high stakes of a presidential election year, experts expect a surge of misinformation, targeting Spanish-speaking, Latino voters.

5 days ago

church of jesus christ of latter-day saints construction on temple square illustrates growth of mem...

Becky Bruce

The Church of Jesus Christ of Latter-Day Saints reports membership growth

The First Presidency of The Church of Jesus Christ of Latter-day Saints said the growth of the faith in 2023 means there are now more than 17.2 million members.

5 days ago

President Russell M. Nelson, president of the Church, records as message to be shown during the Sun...

Devin Oldroyd

The Church of Jesus Christ of Latter-day Saints announces 15 new temples

President Russell M. Nelson of The Church of Jesus Christ of Latter-day Saints announced the construction of 15 new temples Sunday.

6 days ago

Latter-day Saint President M. Russell Ballard and the Quorum of the Twelve Apostles in Rome in 2019...

Boyd Matheson

Boyd Matheson: The Apostles — ordinary men, extraordinary calling

Boyd Matheson dives into the role of apostles through the ages, including the current ones in The Church of Jesus Christ of Latter-day Saints.

6 days ago

Members of The Church of Jesus Christ of Latter-day Saints sing hymns as part of worship. The churc...

Emily Ashcraft, KSL.com

Church of Jesus Christ to release 12 hymns in new book as it prepares for general conference

The church announced this week it will be releasing 12 hymns next month as it prepares a new churchwide hymnbook.

7 days ago

Sponsored Articles

...

Live Nation Concerts

Artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

New Pride event aims to help businesses that can’t afford booth prices