Jeff Caplan’s Minute of News: A Big Mac Makeover

 

Once upon a time, all those people lining up at the In-N-Out Burger drive-thru would have been queuing up at McDonald’s. And the cars lined up at Shake Shack, Smashburger, and all the other chains would have been giving their money to Ronald McDonald. But times change and the hamburglar’s favorite dinner is greeted with a grimace by a lot of Americans.

A floppy little burger trapped in something you’d barely call a bun? That’s not a recipe for ongoing success when there are countless fast-food options. And some of them have a lot of mojo like Chik-fil-A and Raising Cane’s.  

So McDonald’s has decided to give their burgers a makeover. 

Next spring, the Wall Street Journal reports. They’ll make the following changes:

• Big Macs get more sauce.
• Better Buttery buns will have a thicker bottom half to retain heat… and they’ll be less like cardboard.  
• The Sesame Seeds will be randomly scattered …which the NY Post calls… homier.
• The Burger grilling method will change so the slabs of beef are juicer.
• The cheese will be more melted.  
• Onions are more moist.  
• Lettuce and pickles, more fresh.

Once they’ve made the change, you’ll see an ad campaign called Best Burger Ever.

And … they’ll probably raise prices.

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Listen to Jeff Caplan’s Afternoon News every weekday from 3 to 7 p.m. for more of his “My Minute of News.” And check out the podcast below.