BUSINESS + ECONOMY

Valentine’s Day spending is expected to hit over $25 billion

Feb 14, 2024, 9:00 AM | Updated: 9:23 am

A florist makes a Valentine’s Day floral arrangement at Flower Imagination in Salt Lake City, on ...

FILE: A florist makes a Valentine’s Day floral arrangement at Flower Imagination in Salt Lake City, on Monday, Feb. 13, 2023. (Kristin Murphy, Deseret News)

(Kristin Murphy, Deseret News)

SALT LAKE CITY — According to the National Retail Federation, the average American will spend about $185 celebrating Valentine’s Day this year. The nation as a whole spends an estimated $25.8 billion.

Popular Valentine gifts

Of those questioned, 57% said they’re planning to give candy to someone special.  That’s followed by greeting cards at 40% and flowers at 39%. 

However, the study showed the least popular gift item is gift cards at just 19%.  Online shopping seems to be our favorite way to find something for those special people and pets, followed by department stores, discount shops, and florists.

The study asked more than 8,300 consumers about their Valentine’s shopping plans.

Related: Looking for a unique Valentine’s Day Idea? Hop on the Valentines Date Nite Train

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Valentine’s Day spending is expected to hit over $25 billion