Snelgrove Ice Cream, an iconic Salt Lake City brand, is making its comeback

Jun 21, 2024, 4:01 PM | Updated: 5:39 pm

Snelgrove Ice Cream with its iconic sign at 2100 South 1300 East in Sugar House....

Snelgrove Ice Cream with its iconic sign at 2100 South 1300 East in Sugar House. (Snelgrove Family)

(Snelgrove Family)

SALT LAKE CITY — Generations of Salt Lakers likely remember Snelgrove Ice Cream in Salt Lake City.

“Snelgrove Ice Cream started in 1929 in Salt Lake City…Charles Rich was the founder and his sons Barr and Charles Laird were his sons.  So they ran it for 70  years and it became a Salt Lake staple,” Lyndsay Snelgrove, the current CEO of Snelgrove Ice Cream, said.

The remnants of Snelgrove Ice Cream can still be spotted around Salt Lake: a huge double-scoop ice cream cone on 400 South which is now painted black, and another ice cream cone on 2100 South in Sugar House.


“It was the first YESCO 3D sign they ever did, it’s still in Sugar House. I think it’s down right now, they’re moving it. But, it is iconic. They actually made an Olympic pin, that’s the cone,  for the Olympics in 2001,” Lyndsay Snelgrove said.

In 1983 KSL TV did a story with C. Laird Snelgrove, Lyndsay Snelgrove’s grandpa.

In 1983 KSL TV did a story with C. Laird Snelgrove, Lyndsay Snelgrove’s grandpa. (KSL TV Archive)

“In those days, the days of the depression, the ice cream cone sold for five cents. In fact, we had a little small double-header we sold for five cents and we continued five-cent cones for five or six years. Then they went to six cents and we had a real abundance of complaints when they raised it to six cents,” C. Laird Snelgrove told KSL TV in 1983.

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Snelgrove Ice Cream, an iconic Salt Lake City brand, is making its comeback