HOUSING + HOMELESSNESS

Is renting rather than buying housing becoming more attractive to the wealthy? What a new analysis says

Mar 12, 2025, 8:30 AM

for rent sign...

A "for rent" sign at a property in Salt Lake City on Friday, Jan. 6, 2023.(Scott G Winterton/Deseret News)

(Scott G Winterton/Deseret News)

More wealthy Americans have been choosing renting over home buying.

In 35 of the 50 most populous U.S. metropolitan areas, including Salt Lake, well-off renters account for an increasing share of the rental market in recent years, according to a new analysis by the nation’s largest brokerage website, Seattle-based Redfin.

It’s “The Rise of the Rich Renter,” Redfin says in a Tuesday post that begins, “The new status symbol? A lease. More wealthy Americans are skipping homeownership and renting instead — especially in Sun Belt cities that exploded in popularity during the pandemic.”

Leading the trend is Raleigh, North Carolina, and Orlando, Florida.

The largest increase came in Raleigh, where 7.7% of renters in 2023, the most recent data available, were considered wealthy because their household income ranks in the top 20% locally. In 2019, only 4.8% of Raleigh renters hit that mark.

Orlando posted the next-highest increase in wealthy renters at 10.8% from 8.5% in 2019; followed by Buffalo, N.Y., at 6.6% from 4.6%; Tampa, Fla., at 9.4% from 7.9%; and San Diego at 9.3% from 8%.

It’s not high home costs that cause people who could afford to buy to rent instead, Orlando real estate agent Juan Castro explained in the Redfin post.

“For a lot of folks, renting is all about opportunity. The U.S. economy and job market are in flux, and people want to be able to move and flow as things change,” Castro said, adding he has friends who have sold their home in favor of renting.

“They want the flexibility to move fast if their dream job surfaces in another state,” he said. “They believe many employers won’t offer remote work moving forward, and don’t want to be stuck with a home that may be difficult to sell quickly.”

Which areas have the highest share of affluent renters? San Jose, Calif., tops that list among the nation’s top 50 most populous metro areas with 11%, followed by Orlando with 10.8%, San Francisco with 10.4%, New York with 10.3% and Seattle, with 9.9%.

Redfin pointed out renting can be much more affordable than buying.

That’s true in San Jose, where the median home price is $1.4 million. There, a wealthy resident would need to spend only 10.5% of their income to rent a median-priced apartment but it would take twice that to buy a median-price house.

Oklahoma City had the lowest share of well-off renters with 4.7%, followed by Cincinnati with 4.8%; Hartford, Connecticut, with 5%; Cleveland with 5.1% and Providence, Rhode Island, with 5.2%, all areas Redfin said have low home buying costs.

In the Salt Lake metropolitan area, 6.7% of renters are in the top 20% of earners who make at least $167,827, an increase of just 0.3 percentage points between 2019 and 2023. During that time, the median rent increased 40.7% compared to a 48.6% jump in the median home price.

Last month, Redfin reported the median asking rent in the Salt Lake area declined in January to $1,476, a 6.5% drop from what landlords were seeking in January 2024. Only Austin, Texas, and Tampa, Florida, had larger declines, according to Redfin.

Redfin’s analysis of wealthy renters is based on data from the U.S.Census Bureau, Multiple Listing Service sale information and county records from 2019-2023, the most recent year for which income data is available.

Read the full story at deseret.com

Related:

More people are renting their homes than buying in Utah and nationwide

How Utah is ensuring homes go to owners, not renters

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Housing + Homelessness

A real estate sign is posted near a home in West Jordan in this June 2025 file photo. The number of...

Daniel Woodruff, KSL

Here’s why some sellers are pulling their homes off the market

The number of new homes listed for sale nationwide fell 1.3% last week, according to real estate company Redfin, and some sellers are pulling their homes off the market.

1 month ago

People in need of affordable housing in Ogden now have some more options, with 176 new units availa...

Isabella Sosa

Salt Lake City approves $6.4 million for affordable housing

The Salt Lake City Council has approved nearly $6.4 million to expand affordable homeownership by building more housing.

2 months ago

utah...

Carter Williams, KSL

These were Utah’s fastest-growing cities in 2025, according to the University of Utah

Homes stand along the shoreline of Utah Lake and Saratoga Springs on Oct. 2, 2024. Saratoga Springs led the state in population growth between mid-2024 and mid-2025, the Utah Population Committee noted in a report released on Tuesday.

3 months ago

Habitat for Humanity’s affordable housing program, which is expanding its impact across northern ...

Tyrese Boone, KSL

New homes and new hope in Tooele County

With four homes already complete in Tooele, the dream of owning a home is within reach, thanks to Habitat for Humanity's affordable housing program.

3 months ago

Project Bridge homeless...

Michele Rowe

A new program to help the Utah homeless population launches this week

A new program called Project Bridge is designed to reach those experiencing homelessness who may not easily benefit from the services that shelters currently provide.

3 months ago

A rendering for Sego Townhomes, a development planned within Farmington’s North FrontRunner Stati...

Michele Rowe

Draper mayor trying to strike a balance between compliance and loss of lifestyle

Draper Mayor Troy Walker is trying to follow state guidelines around station area planning while keeping the strain resulting from the guidelines at a minimum.

3 months ago

Sponsored Articles

...

Bear Lake

Road trip ready: How Bear Lake became the go-to destination for Western U.S. travelers

Whether you are chasing pristine beaches, fresh raspberry shakes, or endless water sports, this sponsored guide—brought to you in partnership with Bear Lake —uncovers everything you need to plan the ultimate getaway.   There’s nothing quite like the thrill of hopping in the car with your favorite snacks in tow and heading out for a […]

...

Harper Clinic

A new standard of care: How Harper Clinic’s IOP is changing the face of mental health treatment in Utah

This article is sponsored by Harper Clinic, a Utah-based clinic offering FDA-approved TMS therapy for treatment-resistant depression.    Utah’s mental health crisis is leaving many residents caught in an uncomfortable middle ground: struggling too much for weekly therapy alone, but unable to step away from work, parenting or daily life for inpatient treatment. As demand […]

...

Harper Clinic

Breaking free from depression: How Harper Clinic’s TMS Therapy can help

This article is sponsored by Harper Clinic, a Utah-based clinic offering FDA-approved TMS therapy for treatment-resistant depression.    The weight of depression is real. Many people spend years fighting it, adjusting medications, managing side effects and wondering if this is simply how life is going to feel.   According to the World Health Organization, depression affects […]

mental health...

Andrew Adams, KSL

Library discussions bring men’s mental health to the surface

Therapists say it’s common for men to repress things like trauma, grief, stress and anxiety. Now, a new weekly series of discussions aims to help men bring it all to the surface.

...

Bear Lake Convention & Visitors Bureau

Cozy up in Bear Lake: Discover the magic of a winter getaway

SALT LAKE CITY – The holiday season shines brightest when time slows down and loved ones gather. Gifts, decorations and festive music come and go, but shared experiences tend to last much longer. Research supports that idea. Dr. Theresa E. DiDonato told Psychology Today that vacations can strengthen relationships by creating meaningful time away from daily […]

...

Harper Clinic

Rewriting the path to healing: Inside Harper Clinic’s whole-person mental health model

OREM — A few decades ago, you’d have had a hard time finding a doctor to treat both your mind and body; And a century ago, you’d have been hard-pressed to find a doctor to treat your mind at all. Today, medical professionals are understanding more and more the undeniable connection between the body and […]

Is renting rather than buying housing becoming more attractive to the wealthy? What a new analysis says