CNN

Walmart will deliver groceries from the food aisle to your fridge

Jun 7, 2019, 5:37 AM

FILE - A Springville shooting by a Walmart leaves one dead. (AP Photo/Alan Diaz, File)...

FILE - A Springville shooting by a Walmart leaves one dead. (AP Photo/Alan Diaz, File)

(AP Photo/Alan Diaz, File)

(CNN) — Walmart is betting it can convince time-strapped customers to let strangers deliver groceries into their refrigerators while they’re away from home.

In a new service announced Friday, customers will be able to order groceries online, and then a Walmart worker will drive the food from a nearby store and deliver it to fridges in customers’ kitchens or garages. It Walmart’s latest innovation in its grocery business, which makes up more than half of the company’s annual sales.

Walmart piloted its new service in New Jersey for five months and is ready to expand. The option will be available to more than a million customers this fall in Kansas City, Pittsburgh and Vero Beach, Florida. Walmart charges a fee for regular grocery delivery orders, and it did not disclose how much customers will have to pay for in-home delivery.

Here’s how the service works: Customers can purchase groceries online and select a delivery day. Walmart’s employees will wear a camera when they enter customers’ homes, allowing shoppers to watch the process live from their phones. Customers won’t have to pay for a camera, but they will have to purchase a special door lock. Walmart did not say how much the lock will cost.

Walmart believes it can entice shoppers with another convenient perk as part of its in-home delivery service: Later this year, customers will be able to leave their returns from Walmart’s website on their counter and the employee will bring the item back to the store.

In-home grocery delivery is not an entirely new concept for Walmart. The company partnered on another grocery delivery option in 2017 with smart-security company August, which makes locks that customers can monitor on their phones. That test included drivers from a crowd-sourced startup to deliver the items to customers. Amazon launched Key in 2017 that allows delivery drivers inside customers’ homes when they’re not around.

The biggest barrier Walmart will face with its new service is that most people don’t want strangers in their homes.

Bart Stein, a Walmart executive who leads the in-home delivery service, acknowledged some customers during the pilot test were initially skeptical of the concept. But he said Walmart had been able to change opinions once customers tried it out.

“We really saw the tables turn after one delivery during our pilot testing around how people would trust a service like that,” he said.

One way Walmart is trying to alleviate customer concerns about the service: A biography with three fun facts about their delivery employees.

Walmart workers who’ve been at the company for at least a year can apply for the in-home delivery position. If they get the job, they will go through training and the role will become their main responsibility.

Walmart US e-commerce chief Marc Lore did not say how many employees will be diverted to these new delivery jobs, but it’s another skilled position the retailer has created as new technology emerges. Walmart has also created 30,000 “personal shopper” jobs in stores who select groceries for customers’ online pickup and delivery orders.

Walmart’s new delivery model comes out of its tech incubator, Store No. 8. The incubator develops companies, such as Jetblack, Walmart’s chat-based shopping service in New York City, that help it stay ahead of future shopping trends.

Related: How to solve the world’s plastics problem — Bring back the milkman

“We’re taking it out of Store 8 and bringing it into the core business,” Lore said at a presentation to reporters on Thursday. Lore emphasized that Walmart will be able to use its own store network, grocery supply chain and employees for the service. He argued that combination will help distinguish the offering from competitors.

Walmart has added thousands of grocery pickup locations from stores, same-day home delivery options and introduced voice ordering for groceries off Google Assistant.

The-CNN-Wire
™ & © 2019 Cable News Network, Inc., a Time Warner Company. All rights reserved.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

CNN

Members of the Palestinian civil defense extinguish a fire in a building in the east of Rafah, the ...

Richard Roth and Tara John, CNN

US proposes a ‘temporary ceasefire’ in Gaza in draft UN resolution

The United States has proposed a United Nations Security Council resolution calling for a temporary ceasefire in Israel’s war against Hamas

24 hours ago

Exercise particularly reduced risk of death for women, according to the data....

Madeline Holcombe, CNN

Women might lower their risk for cardiovascular disease by twice the amount as men with exercise

The benefits of exercise are great for everyone – but may be even better for women, according to a new study.

1 day ago

The 2024 BAFTA Film Awards are being presented on Sunday at the Royal Festival Hall in London, Engl...

Alli Rosenbloom and Thomas Page, CNN

BAFTA Awards 2024: See who won

“Oppenheimer” was a big winner at the 2024 BAFTA Film Awards, which were presented Sunday at the Royal Festival Hall.

2 days ago

Republican presidential candidate and former President Donald Trump carries a pair of his new signa...

Kate Sullivan, CNN

Trump launches sneaker line a day after judge’s order to pay nearly $355 million

Donald Trump launched a sneaker line, a day after he and his companies were ordered by a judge to pay nearly $355 million.

2 days ago

Trevor Brown, 45, a member of the Sterling Volunteer Fire Company, died in the explosion....

Christal Hayes, Paradise Afshar and Rebekah Riess, CNN

Virginia home explodes with fire crews inside, leaving firefighter dead and 13 injured, officials say

A house exploded in Virginia as fire crews were inside checking a gas leak, leaving one firefighter dead and at least 13 others injured.

3 days ago

A police officer stands inside Lakewood Church, Sunday, February 18, in Houston....

Ashley R. Williams, Jeanne Bonner and Raja Razek, CNN

Joel Osteen’s Lakewood Church resumes Sunday service one week after shooting that left 7-year-old boy injured

Services at Joel Osteen’s Lakewood Church in Houston resumed Sunday morning with a large security presence.

3 days ago

Sponsored Articles

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

front of the Butch Cassidy museum with a man in a cowboy hat standing in the doorway...

Bear Lake Convention and Visitors Bureau

Looking Back: The History of Bear Lake

The history of Bear Lake is full of fascinating stories. At over 250,000 years old, the lake has seen generations of people visit its shores.

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

Walmart will deliver groceries from the food aisle to your fridge