ENTERTAINMENT

Netflix may crack down on password sharing

Mar 12, 2021, 6:42 AM
netflix netflix password sharing...
FILE - This March 19, 2018, file photo shows the Netflix app on an iPad (AP Photo/Patrick Semansky, File)
(AP Photo/Patrick Semansky, File)

    (CNN) — If you’re using your sister’s boyfriend’s dad’s Netflix account — listen up.

The streaming giant is testing a new feature that could help it crack down on password sharing. Netflix is rolling out alerts asking users to verify they are authorized to watch on the account to be able to keep watching.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a Netflix spokesperson said in a statement. The company’s terms of service say accounts “may not be shared with individuals beyond your household.”

When a user selects their profile on a shared Netflix account, a pop-up will ask them to verify the account by confirming with a text or email sent to the account holder. Users can also choose to verify later, in which case, the pop-up will show up again at an undetermined later time. If they can’t confirm they’re an authorized user, viewers will be prompted to set up a new account.

Before you panic: The new feature is just a test, and it’s rolling out to a limited number of users who watch on the Netflix TV app.

The update comes as Netflix’s viewership has skyrocketed during the pandemic. It reached 200 million users last month, and its stock is up nearly 50% since last March. But the company may face challenges in keeping up that momentum as people spend less time stuck at home during 2021.

Netflix and other streaming platforms have been grappling with how to handle password sharing — and whether to bother with trying to prevent it at all — for years. On a 2019 earnings call, Netflix’s chief product officer said the company was focused on preventing password sharing, but was still looking for ways to enforce it.

The-CNN-Wire
™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

Today’s Top Stories

Entertainment

NEW YORK, NY - DECEMBER 03:  Actress Kirstie Alley attends the "Kirstie" premiere party at Harlow o...
Dan Heching, Amy Simonson and Taylor Romine, CNN

Kirstie Alley, ‘Cheers’ and ‘Veronica’s Closet’ star, dead at 71

Actress Kirstie Alley has died after a brief battle with cancer, her children announced on social media.
1 day ago
NEW YORK, NEW YORK - DECEMBER 10: Sesame Street cast member and film subject Bob McGrath attends a ...
Dan Heching and Chris Boyette, CNN

Bob McGrath, original ‘Sesame Street’ cast member, dead at 90

Bob McGrath, an original cast member of "Sesame Street," has died, according to statements from his family and Sesame Workshop.
1 day ago
NBA Ice Buckets...
Devin Oldroyd

NBA fans invited to show “ice in their veins” at NBA Ice Buckets challenge

The NBA and Utah Jazz invite you to play NBA Ice Buckets, a free-to-play indoor basketball shooting challenge at Trolley Square.
4 days ago
Ballet West "Nutcracker" battle scene....
Waverly Golden

Ballet West continues longstanding tradition, The Nutcracker

Until Dec. 24, Ballet West will be showing performances of The Nutcracker at the Janet Quinney Lawson Capitol Theatre in Salt Lake City.
4 days ago
video game...
Elizabeth Weiler

BYU students win international award for video game

SALT LAKE CITY — Students apart of the animation program at BYU received international recognition from the Rookie Awards for developing and producing a video game. Additionally, the “Highly Commended” also helped BYU earn the global ranking of fifth top video game design school.  The interactive computer game in question is titled Liminus: The Silent Guard, it […]
4 days ago
The Pantone Color Institute has named Viva Magenta as its color of the year for 2023, saying it is ...
Faith Karimi, CNN

Pantone reveals 2023 Color of the Year and new exhibit

The Pantone Color Institute's choice for 2023, Viva Magenta, is described as an unconventional color for an unconventional time.
4 days ago

Sponsored Articles

Spicy Homemade Loaded Taters Tots...
Macey's

5 game day snacks for the whole family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...
Sorenson

The best tools for Deaf and hard-of-hearing workplace success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Team supporters celebrating at a tailgate party...
Macey's

8 Delicious Tailgate Foods That Require Zero Prep Work

In a hurry? These 8 tailgate foods take zero prep work, so you can fuel up and get back to what matters most: getting hyped for your favorite
christmas decorations candles in glass jars with fir on a old wooden table...
Western Nut Company

12 Mason Jar Gift Ideas for the 12 Days of Christmas [with recipes!]

There are so many clever mason jar gift ideas to give something thoughtful to your neighbors or friends. Read our 12 ideas to make your own!
wide shot of Bear Lake with a person on a stand up paddle board...

Pack your bags! Extended stays at Bear Lake await you

Work from here! Read our tips to prepare for your extended stay, whether at Bear Lake or somewhere else nearby.
young boy with hearing aid...
Sorenson

Accommodations for students who are deaf and hard of hearing

These different types of accommodations for students who are deaf and hard of hearing can help them succeed in school.
Netflix may crack down on password sharing