Black Rifle Coffee, Dallas Cowboys take heat for timing of business partnership
SALT LAKE CITY — The Dallas Cowboys and Salt Lake City-based Black Rifle Coffee are taking heat on social media for announcing their business partnership one day after seven people were killed in another mass shooting.
In a video announcement Tuesday, the NFL franchise welcomed America’s Coffee to America’s Team.
🔊#CowboysNation, please welcome America’s Coffee to America’s Team.
We are celebrating America’s birthday all week long by giving away ✌️ tickets to a #DallasCowboys home game & a ☝️-year subscription to @blckriflecoffee! Click here https://t.co/hUQTRllFe0 to learn more.☕️🏈⭐️ pic.twitter.com/iFep5BKVZt
— Dallas Cowboys (@dallascowboys) July 5, 2022
The Utah coffee company has several blends of coffee named after guns. Those include AK-47 Espresso, Silencer Smooth, and Murdered Out.
Most people took issue with the timing of the announcement – one day after a shooting in Highland Park, Illinois, and the Cowboys selecting a company with that slogan.
Black Rifle Coffee was founded by Army veteran Evan Hafer. He has made assisting veterans an important part of his business.
In a statement, Hafer said the announcement had been planned for some time to coincide with the Fourth of July.
Black Rifle Coffee headquarters are located just off of I-15 near 1300 South.
Mark Jones contributed to this article.
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