Black Rifle Coffee, Dallas Cowboys take heat for timing of business partnership

Jul 6, 2022, 9:00 PM | Updated: Jul 7, 2022, 11:42 am
Black Rifle Coffee Company is in hot water for a partnership announced the day after a deadly shoot...
Utah-based Black Rifle Coffee and the Dallas Cowboys have taken heat on social media for the timing of the announcement of their business partnership. The announcement came one day after a shooting in Illinois left seven people dead. (Lindsay Aerts, KSL NewsRadio)
(Lindsay Aerts, KSL NewsRadio)

SALT LAKE CITY — The Dallas Cowboys and Salt Lake City-based Black Rifle Coffee are taking heat on social media for announcing their business partnership one day after seven people were killed in another mass shooting.

In a video announcement Tuesday, the NFL franchise welcomed America’s Coffee to America’s Team. 

The Utah coffee company has several blends of coffee named after guns. Those include AK-47 Espresso, Silencer Smooth, and Murdered Out.

Most people took issue with the timing of the announcement – one day after a shooting in Highland Park, Illinois, and the Cowboys selecting a company with that slogan.

Black Rifle Coffee was founded by Army veteran Evan Hafer. He has made assisting veterans an important part of his business. 

In a statement, Hafer said the announcement had been planned for some time to coincide with the Fourth of July.

Black Rifle Coffee headquarters are located just off of I-15 near 1300 South.

Mark Jones contributed to this article.

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Black Rifle Coffee, Dallas Cowboys take heat for timing of business partnership