2024 presidential cycle: Political campaigns capitalize on micro-internet trends

Jun 16, 2023, 2:19 PM

Kaleigh Rogers, FiveThirtyEight's technology and politics reporter,  joined a recent episode of In...

LONDON, ENGLAND - FEBRUARY 28: In this photo illustration, the TikTok app logo is displayed on an iPhone on February 28, 2023 in London, England. (Dan Kitwood/Getty Images)

(Dan Kitwood/Getty Images)

SALT LAKE CITY — Historically, grip and grins, handshakes and retail politics were the main success of political campaigns, but the 2024 election cycle is capitalizing on micro-internet trends. 

Kaleigh Rogers, FiveThirtyEight’s technology and politics reporter,  joined a recent episode of Inside Sources, hosted by Boyd Matheson, to explain how campaigns are trying to use trends to their benefit, and how the success or failure of those campaigns impacts the candidates. 

Rogers begins the discussion by clarifying that micro-trends are memes that gain a lot of attention on platforms, such as TikTok or Twitter, for a day or two. 

“They’re [candidates] including those in their campaign ads or sub-speeches or their press releases. And responding almost in real-time to the ever-changing internet culture,” she said. 

Political campaigns 2024

According to Rogers, this is a technique all candidates use to a certain degree. 

“President Biden has his Dark Brandon merch on his website. Former President Donald Trump has had a couple of digs at, in particular, Florida Governor Ron DeSantis for various, sorta internet memes,” said Rogers. 

Although internet trends can be a great way to create memorable campaigns, Rogers said how the trend is executed is crucial. 

“If you don’t have a good team behind you that knows what they’re doing, it’s really easy to come across as inauthentic and kinda cheesy and cringy if you’re not doing it just quit right,” she said. “Hillary Clinton, for example, there was a time when she tried to get on Snapchat, and she made a little video that went viral on Vine, maybe you [Boyd Matheson] remember Vine as the sorta precursor of TikTok, but in the wrong way. Everyone was sorta mocking her,” Rogers said. 

Related reading:

Listen to the full episode, below. 

Inside Sources with Boyd Matheson can be heard weekdays from 1 p.m. to 3 p.m. on KSL NewsRadio. Users can find the show on the KSL NewsRadio website and app.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Politics + Government

Members of the Too Much Talent Band participate in a demonstration with We The 45 Million activist ...

Kate Davis

Romney seeking consensus before possible government shutdown

One measure mentioned by Romney would cut U.S. funding for Ukraine's fight against Russia to avoid a government shutdown.

1 hour ago

AG sean reyes...

Bridger Beal-Cvetko, KSL.com

Sean Reyes ‘deeply saddened’ by Tim Ballard allegations, won’t endorse in Senate race

Reyes is a longtime friend of Ballard and accompanied the anti-sex trafficking activist on a rescue mission in Colombia in 2014.

4 hours ago

Sen. Bob Menendez, a Democrat from New Jersey, is seen here during a Senate Banking, Housing, and U...

Manu Raju

Menendez plans Puerto Rico donor retreat amid Democratic fears over his reelection plans

Despite bribery charges, Sen. Bob Menendez is planning a donor retreat to Puerto Rico.

4 hours ago

President Joe Biden greets striking United Auto Workers on the picket line, in Van Buren Township, ...

Kevin Liptak, MJ Lee, Kayla Tausche and Arlette Saenz

President Biden: former president’s movement is a threat to American democracy

President Joe Biden issued a warning Thursday about former President Trump's movement and it being a threat to American democracy.

6 hours ago

Students walk through campus at Utah Valley University in Orem. Student Loan payments resume in Oct...

Derrick Jones

Student loan repayments set to resume: what you need to know

The restart of student loan payments looms after a pause in March 2020, these payments are set to resume in October.

16 hours ago

Image of Rep. John Curtis, R-UT, who is still considering whether he will attempt a run for the U.S...

Lindsay Aerts

Rep. John Curtis “a nine” (on a one-to-ten scale) about Senate run

Rep. John Curtis said he's currently weighing if a Senate run is best for him, the state, his staff, and Utah's 3rd Congressional District.

18 hours ago

Sponsored Articles

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

Human hand holding a protest banner stop vaping message over a crowded street background....

Prosperous Utah Communities

Utah’s Battle to Protect Youth from Vaping Epidemic Faces New Threat as Proposed Rule Threatens Progress

Utah's strict standards of nicotine levels in vaping products are at risk, increasing health hazards associated with use. Read more about how you can advocate for a better future for Utah's youth.

Aerial photo of Bear Lake shoreline with canopies and people camped out on the beach...

Visit Bear Lake

Last-Minute Summer Vacation Planning? Check Out Bear Lake!

Bear Lake is the perfect getaway if you are last-minute summer vacation planning. Enjoy activities with your whole family at this iconic lake.

close up of rose marvel saliva blooms in purple...

Shannon Cavalero

Drought Tolerant Perennials for Utah

The best drought tolerant plants for Utah can handle high elevations, alkaline soils, excessive exposure to wind, and use of secondary water.

2024 presidential cycle: Political campaigns capitalize on micro-internet trends