POLITICS + GOVERNMENT

2024 presidential cycle: Political campaigns capitalize on micro-internet trends

Jun 16, 2023, 2:19 PM

Kaleigh Rogers, FiveThirtyEight's technology and politics reporter,  joined a recent episode of In...

LONDON, ENGLAND - FEBRUARY 28: In this photo illustration, the TikTok app logo is displayed on an iPhone on February 28, 2023 in London, England. (Dan Kitwood/Getty Images)

(Dan Kitwood/Getty Images)

SALT LAKE CITY — Historically, grip and grins, handshakes and retail politics were the main success of political campaigns, but the 2024 election cycle is capitalizing on micro-internet trends. 

Kaleigh Rogers, FiveThirtyEight’s technology and politics reporter,  joined a recent episode of Inside Sources, hosted by Boyd Matheson, to explain how campaigns are trying to use trends to their benefit, and how the success or failure of those campaigns impacts the candidates. 

Rogers begins the discussion by clarifying that micro-trends are memes that gain a lot of attention on platforms, such as TikTok or Twitter, for a day or two. 

“They’re [candidates] including those in their campaign ads or sub-speeches or their press releases. And responding almost in real-time to the ever-changing internet culture,” she said. 

Political campaigns 2024

According to Rogers, this is a technique all candidates use to a certain degree. 

“President Biden has his Dark Brandon merch on his website. Former President Donald Trump has had a couple of digs at, in particular, Florida Governor Ron DeSantis for various, sorta internet memes,” said Rogers. 

Although internet trends can be a great way to create memorable campaigns, Rogers said how the trend is executed is crucial. 

“If you don’t have a good team behind you that knows what they’re doing, it’s really easy to come across as inauthentic and kinda cheesy and cringy if you’re not doing it just quit right,” she said. “Hillary Clinton, for example, there was a time when she tried to get on Snapchat, and she made a little video that went viral on Vine, maybe you [Boyd Matheson] remember Vine as the sorta precursor of TikTok, but in the wrong way. Everyone was sorta mocking her,” Rogers said. 

Related reading:

Listen to the full episode, below. 

Inside Sources with Boyd Matheson can be heard weekdays from 1 p.m. to 3 p.m. on KSL NewsRadio. Users can find the show on the KSL NewsRadio website and app.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Politics + Government

mitt romney at johns hopkins commencement ceremony...

Sam Herrera

Mitt Romney’s commencement speech at Johns Hopkins University interrupted by protesters

Sen. Mitt Romney was briefly interrupted by protestors as he spoke at Johns Hopkins University's commencement ceremony on Thursday,

3 days ago

Salt Lake City Mayor Erin Mendenhall speaks at the City-County Building in Salt Lake City, May 5, 2...

Aimee Cobabe

Salt Lake City Mayor Erin Mendenhall is asking for a pay raise

Salt Lake City Mayor Erin Mendenhall is looking to increase her pay for up to 26% which will make an additional $44,000 a year. She is also proposing a 5% pay increase for all city employees for this year.

4 days ago

Senator Mitt Romney addresses ongoing drought conditions in Utah during a Budget Committee hearing ...

Alexandrea Bonilla

Senator Mitt Romney says we should be doing more to combat drought

Senator Mitt Romney is taking a look at how money is being spent on drought-related issues and pushing for more collaboration on the subject.

4 days ago

nikki haley shown, she endorsed trump...

Sam Herrera

Nikki Haley endorses Trump for president

The endorsement comes months after Haley ended her own presidential bid in March.

4 days ago

the us house of representatives shown at the capitol, the house passed a bill about sodium nitrite...

Allessandra Harris Gurr

House passes bill to ban a compound used in suicides

Legislation backed by Rep. Celeste Maloy would ban the consumer sale of sodium nitrite, a product becoming increasingly common in suicides.

4 days ago

Former U.S. President Donald Trump returns to the courtroom after a break on the first day of his t...

Sam Herrera

Defense rests case in Trump hush money trial

The defense in the hush money trial rested its case just a day after the prosecution rested.

6 days ago

Sponsored Articles

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.

...

Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

2024 presidential cycle: Political campaigns capitalize on micro-internet trends