UNITED STATES

The FDA asked to investigate PRIME energy drink

Jul 10, 2023, 5:30 AM

Image of a child holding PRIME energy drink, which lawmakers would like to be investigated by the F...

FILE - A child holds a PRIME hydration drink prior to a baseball game between the Los Angeles Dodgers and the Arizona Diamondbacks, March 31, 2023, in Los Angeles. An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from federal lawmakers and health experts over its potentially dangerous levels of caffeine. Senator Chuck Schumer on Sunday, July 9, 2023 called on the Food and Drug Administration to investigate Prime. (Mark J. Terrill, Associated Press)

(Mark J. Terrill, Associated Press)

NEW YORK (AP) — An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.

On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI that has become something of an obsession among the influencers’ legions of young followers.

“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” said Schumer, a Democrat from New York. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

Backed by two of YouTube’s best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets.

Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls.

That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety, and digestive issues.

Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. Representatives for PRIME did not immediately return a request for comment.

But in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.”

“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”

 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

United States

President Joe Biden, left, and former President Donald Trump (right) have each accepted an invitati...

Mariah Maynes

President Biden and former President Trump accept CNN debate invitation

President Biden and Former President Donald Trump have agreed to a debate that will be hosted by CNN in June.

3 days ago

Baby names in US...

Catherine E. Shoichet, CNN

The latest list of top US baby names has a few surprises

The list of the most popular US baby names was released. See what name knocked Benjamin out of the top 10.

4 days ago

KSL NewsRadio's Amanda Dickson gives thanks to Utah women and mother's everywhere this Mother's Day...

Amanda Dickson

Dickson: A salute to Utah women

KSL NewsRadio's anchor and host, Amanda Dickson gives salute to all Utah women and mothers for all they do this Mother's Day.

6 days ago

The Northern Lights on Friday seen near Park City, Utah....

Tom Krisher, Josh Funk and Marcia Dunn

Solar storm puts on brilliant global light show, no serious problems reported

Utah was able to see the Northern Lights on Friday night, covering the sky in color. But how did the lights affect things like power grids?

6 days ago

Rep. Marjorie Taylor Greene (R-GA) on the house side as she arrives for a meeting with Speaker of t...

LISA MASCARO and KEVIN FREKING Associated Press

House rejects Rep. Marjorie Taylor Greene’s effort to remove Speaker Johnson from office

Rep. Marjorie Taylor Greene called for a vote to oust Speaker Mike Johnson on Wednesday, but lawmakers rejected it.

9 days ago

Former US President Donald Trump attends his trial for allegedly covering up hush money payments li...

By Jeremy Herb, Lauren del Valle and Kara Scannell, CNN

LISTEN: ABC investigative reporter on impact of explicit details from Stormy Daniels in Trump trial

The adult film star will be back on the witness stand Thursday.

9 days ago

Sponsored Articles

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.

...

Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

The FDA asked to investigate PRIME energy drink