New Instagram feature limits display of political content

SAN FRANCISCO (AP) — Instagram has started an automatic clampdown on the amount of political content appearing in its users’ feeds, but there is a relatively quick and easy way to turn off the controls if you don’t want to keep the limitations in place.

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As part of an initiative Instagram announced last month, the popular social media service owned by Meta Platforms has stopped “proactively” recommending political content posted on accounts that users don’t choose to follow.

The limits also affect users with Threads accounts tied to their Instagram accounts.

The change has triggered an uproar among some users who feel as if Instagram is unnecessarily limiting political discourse in a year when pivotal elections are being held in the U.S. and other countries.

1. To open up the political spigot again on Instagram, open up the app on your smartphone. Then tap the three-dash menu at the top right.
2. Navigate to “settings and privacy,” then choose “content preferences,” then open the “Political content” menu.
3. Find and turn on the “Don’t limit” option.
4. Once that is done, you should once again start to see posts relating to government, elections and other political matters shared from accounts that you don’t follow flowing through your feed.