BYU student startup wins $30K at Utah Entrepreneur Challenge
Mar 28, 2024, 7:00 AM
The Powder Baby Dry Shampoo team poses with its check after winning the 2024 Utah Entrepreneur Challenge. The BYU startup took home a $30,000 prize over the weekend, en route to a first place finish in the Utah Entrepreneur Challenge. (Lassonde Entrepreneur Institute)
(Lassonde Entrepreneur Institute)
SALT LAKE CITY — A student startup out of Brigham Young University took home a $30,000 prize over the weekend, en route to a first-place finish in the Utah Entrepreneur Challenge.
The statewide business-model competition is managed by the Lassonde Entrepreneur Institute, an interdisciplinary division of the David Eccles School of Business at the University of Utah, and sponsored by Zions Bank.
This year’s winner — Powder Baby Dry Shampoo — sells healthy, non-aerosol dry shampoo products in five different colors.
BYU entrepreneur Kylee Black, who founded Powder Baby, said the cash prize will be instrumental in advancing her business.
“When they called my name, and I won the grand prize, that means so much to me because we need this money to advertise this summer,” Black said. “We need this grant to really keep growing. We have the best product. We just need to get it in front of people and this competition gives us the legs to do that.”
Black said she founded her company after her experience using other dry shampoo products, with the thought that she could create a better product.
“I just really hated my dry shampoo, so we really went for it,” Black said. “It took about a year to come up with the right bottle and the right ingredients. Now, you can find us on our website. We are also selling on Amazon.”
Please read Logan Stefanich’s full story at KSL.com.
