Experts worried about the financial “hole” the Outdoor Retailer show will leave in Utah

Jul 26, 2017, 10:29 PM
state parks...
People gather at the Jordanelle Reservoir to browse the water sport tents and try out a multitude of water crafts on Tuesday, July 25, 2017.

SALT LAKE CITY — The Outdoor Retailer show is in full swing for one more weekend before they pack up and relocate to Denver, Colorado. As some Utahns enjoy the OR’s final days in our state, others are scrambling to find new conventions to fill the gap this show will leave.

Jason Mathis, Executive Director of the Downtown Alliance, said he was working with Visit Salt Lake more than 20 years ago when they first brought the Outdoor Retailer show to Utah.

“No one knew anything about them except that they were signing a multi-year contract,” Mathis said “But they were a fraction of the size of what they grew to become in Utah.”

After years of attracting people to a state that brands itself as a “Premier Outdoor Destination”, Mathis said the OR has grown to nearly 30 thousand attendees per show. It’s a massive number for a city the size of Salt Lake to host, and Mathis believes Denver will likely face the same crowding problems.

“Denver has the capability to do a great job,” Mathis said, “but I don’t know that they are necessarily understanding all the implications of what it means to host the show.”

As the OR has grown Scott Beck, CEO of Visit Salt Lake, said downtown hotels filled up quickly for each show and attendees have reached out to the surrounding counties to find accommodations.

“I think we’ll easily replace the downtown component but the regional impact will be pretty significant for suburban communities.” Mathis said, “The real challenge will be for hotel owners in Davis County, Summit County and Utah County that relied on Outdoor Retailer show for business. They don’t have that ability to attract a major convention to a small suburban community.”

Beck added that twice a year the show would bring in nearly 30 thousand people- all ready to burn through cash.

“The summer show is 30 thousand delegates, the winter show is 25 thousand delegates,” Beck said,” So that’s 55 thousand people roughly spending a thousand dollars which is roughly 55 million dollars.”

That’s only what the delegates spend. He said the full cost to Utah when the OR leaves will be a lot harder to stomach.

“Conservative estimate would be to triple it,” Beck said.

It is now Visit Salt Lake’s job to try and line up conventions to fill the two gaps they haven’t had to worry about since the 1990’s.

“They’re leaving earlier than anticipated, so 2018 will be a little bigger of a hole than 2019,”Beck said. “We cannot find a trade show within a year to replace a trade show of this size.”

Given enough time, Beck said they will find interested shows to plug the gap. Already more than half of their contracts are yearly and, while this will be an extra burden, Beck said it is a weight they can handle.

Meanwhile, the County is still in talks to build a mega hotel that would bring another 750 to 900 rooms to the downtown area. The plan has been repeatedly stalled as Beck said the private company behind the project raises funds. With the OR’S departure, Mathis said the expansion would be very helpful in recruiting new business.

“That’s more important now than it ever was.” Mathis said. “If we are going to expand our universe of conventions we can pursue, a convention center hotel is critically important for us to fill the hole from Outdoor Retailer’s departure.”

The show continues until Saturday at three PM.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

The exterior of the Church of Jesus Christ of Latter Day Saints Conference Center.  Boyd Matheson o...
Mark Jones

Church leaders travel the world ministering to all people

Inside Sources with Boyd Matheson discusses the travels of church leaders as they are out ministering to all people around the world.
1 day ago
North Park Police is investigating a bomb threat Friday afternoon at a Walmart in North Logan. Shut...
Mark Jones

No bomb found after threat is made at North Logan Walmart

North Park Police are investigating a bomb threat at a North Logan Walmart on Friday afternoon.
1 day ago
FILE - In this March 31, 2018, file photo, The Mormon Tabernacle Choir perform during the twice-ann...
Mark Jones

Tabernacle Choir at Temple Square will be joined by international singers this weekend

The Tabernacle Choir at Temple Square will be joined by international singers during the 193rd Annual General Conference of The Church of Jesus Christ of Latter-day Saints.
1 day ago
A new substance linked to several deadly overdoses around the country is now appearing in Utah, and...
Hugo Rikard-Bell

Drug Enforcement Administration warns of new substance appearing in Utah

A new substance linked to several deadly overdoses around the country is now appearing in Utah, and the DEA says it’s a serious danger.
1 day ago
paltrow pictured at her ski accident trial...
Waverly Golden and Jessica Lowell

Lawyers of man who lost lawsuit against Gwyneth Paltrow may try for new trial

Sanderson was asking for $300,000 in damages while Paltrow countersued for $1.
1 day ago
former president donald trump is pictured...
MICHAEL R. SISAK, COLLEEN LONG and WILL WEISSERT

AP sources: Trump facing at least 1 felony charge in NY case

He will be formally arrested and arraigned next Tuesday in his hush money case, court officials said.
1 day ago

Sponsored Articles

Cheerful young woman writing an assignment while sitting at desk between two classmates during clas...
BYU EMBA at the Marriott School of Business

Hear it Firsthand: 6 Students Share Their Executive MBA Experience at BYU’s Marriott School of Business

The Executive MBA program at BYU offers great opportunities. Hear experiences straight from students enrolled in the program.
Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a new winter activity? Try skijoring in Bear Lake

Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and gates.
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five common causes of Cervical Cancer – and what you can do to lower your risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get ready for fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy.
happy friends with sparklers at christmas dinner...
Macey's

15 easy Christmas dinner ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy.
Spicy Homemade Loaded Taters Tots...
Macey's

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Experts worried about the financial “hole” the Outdoor Retailer show will leave in Utah