Provo to launch campaign to get college kids to mask up

Sep 23, 2020, 7:02 AM
Provo college...
Courtesy Provo City

PROVO, Utah – Provo is one of two cities moving back to orange status on Wednesday due, in large part, to a spike in positive COVID-19 test results among college kids.

That’s why the city’s getting ready to launch an education campaign aimed at getting those college students to wear a mask. 

Mayor Michelle Kaufusi says 80% of people in Provo were wearing masks before the city enacted a mask mandate in August. 

But she feels Provo college kids haven’t taken the message to heart. 

“The mandate was in place prior to the students coming. Even with the mandate, the [COVID-19] numbers have gone through the roof. So, something I think we’ve all learned is students don’t really care about a mandate,” Kaufusi said. 

That doesn’t mean the city is throwing in the towel. 

They will be spending $100,000 in federal CARES Act money on the campaign, with college students writing ads encouraging their classmates to mask up. 

“We’re going to come at it from a different angle…and we’re hoping that this will hit home with the students because, apparently, it’s obvious the mandate hasn’t,” Kaufusi said. 

In addition to the ads, which will be posted to social media, the city is looking at giving gift cards and t-shirts to young people who wear masks. 

Provo plans to roll out the campaign on October 1st. 

Although young people are less likely to have a serious case of COVID-19, Kaufusi and others are worried the virus is now spreading among older and more vulnerable people in the community. 

“We love that we’re a college town. We welcome them. Our motto is, ‘Welcome Home’. But in return, we expect you to respect us and give us a little respect back,” Kaufusi said.  

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

All News

#twitterdown twitter badges shown...
Samantha Herrera

#TwitterDown trends as users experience difficulties posting

Users across the word are reporting an error code that claims their account has reached the daily limit for tweeting.
16 hours ago
george santos is pictured amongst other lawmakers, he and romney have been exchanging harsh words...
Samantha Herrera

GOP on GOP: Romney scolds Santos, ‘You don’t belong here’

Santos' presence at the center aisle to see and be seen with the arrivals was met with a stern rebuke from a fellow Republican, Sen. Mitt Romney.
16 hours ago
Follow @amandadickson...
Amanda Dickson

Opinion: 6 thoughts we have before we call in sick to work

We all have those thoughts before we call in sick. From the paranoid to the considerate, here are some thoughts about making that call.
16 hours ago
Tom Haraldsen

All-Star fans! Oreo cookie wants to upgrade your NBA All-Star party!

NBA fans can add a little extra swagger to their All-Star Game party here in Salt Lake City, with just 10 more days until tip off.
16 hours ago
utah capitol pictured, a new bill about teacher salary has been filed...
Lindsay Aerts

Bill introduced to keep teacher salary increases on pace with inflation

A companion to the school choice bill that was recently made into law seeks to allow teacher salary increases to be adjusted to keep up with inflation.
16 hours ago
evacuees Sugar House fire...
Adam Small

Sugar House apartment fire investigation wraps up, cause undetermined

Investigators say that unless someone comes forward with more evidence, the cause of the Sugar House fire will likely remain undetermined.
16 hours ago

Sponsored Articles

Skier being towed by a rider on a horse. Skijoring....
Bear Lake Convention and Visitors Bureau

Looking for a New Winter Activity? Try Skijoring in Bear Lake

This article about skijoring is sponsored by the Bear Lake Convention & Visitors Bureau. Participate in Skijoring the Bear on February 20th, 2023.  What is skijoring? Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and […]
Banner with Cervical Cancer Awareness Realistic Ribbon...
Intermountain Health

Five Common Causes of Cervical Cancer – and What You Can Do to Lower Your Risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer, the tests that can warn women about potential cancer, and the importance of vaccination.
Kid holding a cisco fish at winterfest...
Bear Lake Convention and Visitors Bureau

Get Ready for Fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy. This year the event will be held from January 27-29 at the Utah Bear Lake State Park Marina and Sunrise Resort and Event Center in Garden City, Utah. 
happy friends with sparklers at christmas dinner...

15 Easy Christmas Dinner Ideas

We’ve scoured the web for you and narrowed down a few of our favorite Christmas dinner ideas to make your planning easy. Choose from the dishes we’ve highlighted to plan your meal or start brainstorming your own meal plan a couple of weeks before to make sure you have time to shop and prepare.
Spicy Homemade Loaded Taters Tots...

5 Game Day Snacks for the Whole Family (with recipes!)

Try these game day snacks to make watching football at home with your family feel like a special occasion. 
Happy joyful smiling casual satisfied woman learning and communicates in sign language online using...

The Best Tools for Deaf and Hard-of-Hearing Workplace Success

Here are some of the best resources to make your workplace work better for Deaf and hard-of-hearing employees.
Provo to launch campaign to get college kids to mask up