Movie theater operators hope ‘Tom and Jerry’ gives the industry a much needed boost

Feb 26, 2021, 6:43 AM
tom and jerry...
(The Cinemark theater at Jordan Landing. Credit: Paul Nelson)
(The Cinemark theater at Jordan Landing. Credit: Paul Nelson)

SALT LAKE CITY – Movie theater operators across Utah have very high hopes for the film “Tom and Jerry,” coming out Friday.  They hope it will bring families out and give the industry a much-needed boost. 

Movie theaters have been open for months, and they’ve shown films like “Judas and the Black Messiah” and “The Little Things.”  However, those movies are far from “family-friendly.”  That’s why movie chains like Cinemark are so optimistic about “Tom and Jerry.”

“It’s a really good opportunity to bring back that really fun family activity,” says Cinemark Spokesperson Caitlin Piper.

(A poster for “Tom and Jerry” placed prominently next to the ticket booth at the Cinemark at Jordan Landing. Credit: Paul Nelson)

Over the course of 2020, Cinemark has made major changes to its theaters to ensure they can follow COVID-19 safety recommendations.  Piper says they’ve updated their ticket selling software to automatically put a buffer zone between parties.  They also let people rent out the theater for their own private groups.  Piper says theaters across the country are trying to make due, even though not a lot of people are coming out, and the studios aren’t giving them much to work with.

Piper says, “Studios have held off on their big releases until the virus is more contained.  So, that’s a great thing about Tom and Jerry coming out.  We’re thrilled to have that new, exciting content.”

Investor records from Cinemark show just how difficult 2020 has been for the industry.  By the third quarter of 2019, Cinemark sold 216 million tickets, bringing in over $2.4 billion in revenue.  By the same time in 2020, only 48 million people visited their theaters and revenue dropped to only $588 million.

Officials from Cinemark aren’t at liberty to discuss ticket pre-sales for “Tom and Jerry,” however, other theater operators say family movies don’t usually drive a lot of pre-sales.

Jeff Whipple with Megaplex Theaters says, “Most families, traditionally, will tend to do a ‘game-day decision’ on whether to go out and about, depending on how the stars align with their kids.”

However, Whipple says family movies tend to perform very well in this state.

“We’re thrilled to have something like Tom and Jerry, especially for our market.  We think it’s going to perform really well, here,” he says.

Today’s Top Stories


BYU Student on Survivor...
Kate Davis

BYU student and youngest-ever Survivor contestant says he’s confident he will win

BYU Student and youngest-ever Survivor contestant, Sami Layadi, says he is confident he will win this season of the series
2 days ago
Cars get ready to race at Wings and Wheels...
Samantha Herrera

Wings and Wheels Festival coming to Spanish Fork

The Wings and Wheels Festival in Spanish Fork will provide all-day entertainment to attendees on both the ground and sky.
2 days ago
The Old Barn Community Theatre...
Jessica Lowell

Community theater cancels shows after concerns over casting

In a statement, the community theater canceled the production and apologized to anyone who they might have hurt or affected negatively.
3 days ago
Valter Nassi, Salt Lake City's consummate host....
Alejandro Lucero

‘Utah icon’, Valter Nassi restaurateur, dies at 76

Valter Nassi, founder of the Salt Lake City upscale Italian restaurant Valter's Osteria has passed away. He was 76.
4 days ago
post malone fall utah...
Michelle Watson, David Williams and Zoe Sottile, CNN

Post Malone bruises ribs after falling on stage in St. Louis

Post Malone was performing at the Enterprise Center in downtown St. Louis when he fell.
6 days ago
toy fame...
Associated Press

Bingo, Lite-Brite, Nerf among Toy Hall of Fame finalists

The public can help get their favorite toys into the Toy Hall of Fame by voting online through Sept. 21.
10 days ago

Sponsored Articles

a worker with a drill in an orange helmet installs a door in the house...
Price's Guaranteed Doors

Home improvement tip: Increase the value of your home by weatherproofing doors

Make sure your home is comfortable before the winter! Seasonal maintenance keeps your home up to date. Read our tips on weatherproofing doors.
Curb Appeal...
Price's Guaranteed Doors

How to have the best of both worlds for your house | Home security and curb appeal

Protect your home and improve its curb appeal with the latest security solutions like beautiful garage doors and increased security systems.
A paper reading IRS, internal revenue service is pictured...
Jordan Wilcox

The best strategies for dealing with IRS tax harassment | You have options!

Learn how to deal with IRS tax harassment. This guide will teach you how to stop IRS phone calls and letters, and how to handle an IRS audit.
spend a day at Bear Lake...
Bear Lake Convention and Visitors Bureau

You’ll love spending the day at Bear Lake | How to spend a day at Bear Lake

Bear Lake is a place that needs to be experienced. Spend a day at Bear Lake.
Prescription opioids can be disposed of during National Prescription Take Back Day...
Know Your Script

Prescription opioid misuse | How to protect your family from the opioid epidemic

Studies have shown that prescription opioid misuse has increased since COVID-19. So what do you need to know about these opioids?
national heart month...
Intermountain Healthcare

National Heart Month: 5 Lifestyle Changes to Make Today to Keep You Heart Healthy

Heart disease is the leading cause of death for both men and women. One person dies every 36 seconds in the United States from cardiovascular disease
Movie theater operators hope ‘Tom and Jerry’ gives the industry a much needed boost