New app Smack Social making planning social events easier

Sep 13, 2023, 5:00 PM

Image of a woman walking and looking at her cell phone. Story - BYU alumni created a new app called...

BYU alumni created a new app called Smack Social, and its mission is to make event planning easy and rewarding. (Canva)


SALT LAKE CITY — BYU alumni created a new app called Smack Social, and its mission is to make event planning easy and rewarding.

Anyone who’s ever tried to coordinate a get-together or an event has likely dealt with cluttered group messaging and flaky responses. Smack Social’s CEO Whitney Graham and Product Officer Kent Broadbent created the app to cut out that middleman.

“This is the story for families, for church groups [and] for clubs,” Broadbent said. “My brother missed my sister-in-law’s birthday party because it was buried in our family’s group chat.”

How does Smack Social work?

Using Smack Social, users can plan events in advance or on the fly, and their friends will know about the event without having to contact the organizer directly.

The developers say the process allows many new college students to break out of their shells and make new friends. Graham described one such user.

“She, kind of, had this ah-ha moment of ‘I don’t need to get all of the people to RSVP to something,'” Graham said. “‘I don’t need to plan around everyone else’s schedules … Instead, if I just plan something, I throw it in Smack, everyone knows it’s happening … people will show up.'”

When Smack Social streamlined Graham’s Pickleball party, she realized how impactful the app was.

“I was gonna cry happy tears, because … I’m a hobbyist,” she said. “It’s so frustrating because I love getting together and it’s difficult. So when it filled up in four minutes, … I was like ‘Oh my gosh, that was so easy.'”

She said the assistance of the app helped her focus on having fun with her friends rather than having to text everyone and wait for responses.

Graham hopes college students, church group leaders, or any kind of hobbyist will see how Smack Social helps them plan events.

Devin Oldroyd contributed to this story.

Related: Mental health and social media, a Utah child psychologist weighs in

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Science + Technology

Attendees gather for the eighth annual Silicon Slopes Summit at the Delta Center in Salt Lake City....

Mariah Maynes

Open-source software as community builder

Open-source software puts control in the user's hands. One expert explained the benefits to Inside Sources.

1 hour ago

Authorities hunted Friday for the reason a submersible carrying people to the wreck of the Titanic ...

Simone Seikaly

Months after the Titan disappeared, what’s up with OceanGate?

A school in Canada is being questioned about a deal they considered with OceanGate, and then there's the cost of the rescue.

16 hours ago

Image of Lego heads. Lego will keep looking for a sustainable replacement for plastic after their e...

AN M. OLSEN Associated Press

Lego recycled plastic attempt fails, but toymaker will keep trying

Lego is dropping experiment with recycled plastic bottles made of polyethylene terephthalate after testing "found the material didn't reduce carbon emissions."

3 days ago

nasa team grabs asteroid sample from utah base...

Adam Small

NASA asteroid sample preparing to leave Utah

The asteroid sample that landed in Utah on Sunday will be divided among scientists across the world for generations of research.

4 days ago

What does it mean to be human? For a long time, the answer seemed clear. Our species, Homo sapiens ...


Science paints a new picture of the ancient past, when we mixed and mated with other kinds of humans

The science of human evolution has made big leaps in recent years, and it’s painting a new picture of our origins.

5 days ago

(CNN) — Seven years after launching to space, the OSIRIS-REx spacecraft flew by Earth Sunday to ...

Ashley Strickland, CNN

A long-awaited asteroid sample has landed in the US

NASA’s OSIRIS-REx spacecraft delivered a sample collected from the asteroid Bennu to Earth Sunday.

5 days ago

Sponsored Articles

silhouette of a family looking over a lake with a bird in the top corner flying...

Bear Lake Convention and Visitors Bureau

8 Fun Activities To Do in Bear Lake Without Getting in the Water

Bear Lake offers plenty of activities for the whole family to enjoy without having to get in the water. Catch 8 of our favorite activities.

Wellsville Mountains in the spring with a pond in the foreground...

Wasatch Property Management

Advantages of Renting Over Owning a Home

Renting allows you to enjoy luxury amenities and low maintenance without the long-term commitment and responsibilities of owning a home.

Clouds over a red rock vista in Hurricane, Utah...

Wasatch Property Management

Why Southern Utah is a Retirement Paradise

Retirement in southern Utah offers plenty of cultural and recreational opportunities. Find out all that this region has to offer.

Human hand holding a protest banner stop vaping message over a crowded street background....

Prosperous Utah Communities

Utah’s Battle to Protect Youth from Vaping Epidemic Faces New Threat as Proposed Rule Threatens Progress

Utah's strict standards of nicotine levels in vaping products are at risk, increasing health hazards associated with use. Read more about how you can advocate for a better future for Utah's youth.

Aerial photo of Bear Lake shoreline with canopies and people camped out on the beach...

Visit Bear Lake

Last-Minute Summer Vacation Planning? Check Out Bear Lake!

Bear Lake is the perfect getaway if you are last-minute summer vacation planning. Enjoy activities with your whole family at this iconic lake.

close up of rose marvel saliva blooms in purple...

Shannon Cavalero

Drought Tolerant Perennials for Utah

The best drought tolerant plants for Utah can handle high elevations, alkaline soils, excessive exposure to wind, and use of secondary water.

New app Smack Social making planning social events easier