‘Long Story Short’ Taylor Swift has large impact on voter registration

Sep 27, 2023, 8:30 AM | Updated: 8:31 am

NEWARK, NEW JERSEY - SEPTEMBER 12: Taylor Swift (C) accepts the Video of the Year award for "Anti-H...

NEWARK, NEW JERSEY - SEPTEMBER 12: Taylor Swift (C) accepts the Video of the Year award for "Anti-Hero" onstage at the 2023 MTV Video Music Awards on September 12, 2023 in Newark, New Jersey. (Photo by Dia Dipasupil/Getty Images)

(Photo by Dia Dipasupil/Getty Images)

NEW YORK CITY, N.Y. – Taylor Swift made an Instagram post encouraging her fans to register to vote. According to Vote.org, the post caused a surge in voter registration. 

On Sept. 19, 2023, the superstar encouraged her 272 million followers to register to vote. Within two minutes of the post, Vote.org reported a jump in registrations. By the end of the day, the website reported 38,000 new registrations. 

Leah Murray, host of KSL at Night and the director of the Walker Institute of Politics at Weber State University, said it demonstrates the power of Taylor Swift. Murray said that Swift caused a 115% increase in voter registrations by posting her message. 

“It’s a political message … but it’s not a vote for ‘insert candidate here’ message,” said Murray. Swift’s message is not a partisan one, as she sent her fans to Vote.org. 

“Thank goodness all these kids showed up,” said Murray. 

According to a Gallup poll, there is a lot of bad blood between political institutions and young people. 

Swift’s voice, to an extent, is more trusted by young people than politicians, according to Murray. Swift is a reference point and cue giver for her fans. 

Murray said there is a likelihood that Swift’s fans [Swifties] will do research before they vote. She said they spend the time to figure out the Easter eggs Swift leaves as hints toward her music, so they are capable of figuring out who is running and what they support. 

“If someone I trust and respect who is outside [of politics] … maybe I might do the work,” said Murray. Young voters are looking for a leader. Murray thinks Swift is the leader who will give young voters the courage to do the work. 

Taylor Swift and politics

For most of her career, Swift was notably apolitical. Until 2018, she remained silent on her views. 

According to Billboard’s timeline, Swift publicly spoke about her views for the first time that year. 

Since then, she has released singles such as 2019’s “You Need to Calm Down,” which supports LGBTQ rights, and “Only the Young,” which was written to encourage her listeners to vote. 

The September post is just Swift’s latest encouragement of her fans to do their research and use their votes to “Speak Now.” 

Related reading: 

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Dave & Dujanovic

A Box Elder County Commission candidate made comments while talking about a construction ban that s...

Debbie Dujanovic

Dujanovic: Box Elder Commission candidate must stop spinning his racist comment

A recording of a planning commissioner, running for Box Elder County Commissioner, has racist comments he should apologize for.

4 days ago

FILE - People line up against a border wall as they wait to apply for asylum after crossing the bor...

Curt Gresseth

LISTEN: Biden issues order closing southern border to asylum seekers

President Joe Biden issued an executive order on Tuesday sealing off the southern border of the United States to asylum seekers when the number of daily illegal border crossings tops 2,500.

11 days ago

Construction and utility projects continue on the business streets of Sugar House, in Salt Lake Cit...

Curt Gresseth

SLC lending a hand to businesses struggling with Sugar House construction

Construction in the Sugar House neighborhood is pinching local businesses in the pocketbook, but the Salt Lake City government is helping, says a Salt Lake City councilwoman.

12 days ago

Utah school sports...

Curt Gresseth

Kids burning out on sports. Is focus on only one sport the problem?

Kids are burning out on sports because they are focusing their energies on only one sport. Mix it up by trying other sports. It helps prevent burnout, both physically and psychologically, says a BYU professor of exercise sciences.

16 days ago

The housing market in Utah is competitive and shows minimal signs of slowing....

Curt Gresseth

Should you take on debt for home repairs?

A national financial expert at Bankrate joins the conversation about borrowing for home repairs, renovations, etc. His advice: It’s always better to save money than to borrow.

18 days ago

FILE - Visitors stand in a line to enter the ancient Colosseum, in Rome, Tuesday, June 27, 2023. Th...

Curt Gresseth

Is retiring abroad worth it? What about health care? Other costs?

The number of Americans retiring abroad has tripled in 30 years, according to a 2024 Monmouth poll. Is it right for you?

18 days ago

Sponsored Articles

Underwater shot of the fisherman holding the fish...

Bear Lake Convention and Visitors Bureau

Your Bear Lake fishing guide

Bear Lake offers year-round fishing opportunities. By preparing ahead of time, you might go home with a big catch!

A group of people cut a purple ribbon...


Comcast announces major fiber network expansion in Utah

Comcast's commitment to delivering extensive coverage signifies a monumental leap toward a digitally empowered future for Utahns.

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.


Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

‘Long Story Short’ Taylor Swift has large impact on voter registration