DAVE & DUJANOVIC

Influencer degree: the latest trend in higher education

Oct 27, 2023, 7:30 AM

A person recording a young dancing man blogger influencer on smartphone on a stabilizer in a studio...

A person recording a young dancing man blogger influencer on smartphone on a stabilizer in a studio. Influencer Degrees are the newest trend in higher education (Canva)

(Canva)

SALT LAKE CITY —  As the education landscape evolves, it raises questions about the value of traditional degrees in a world where unconventional professions are gaining traction. An instance that caught the attention of many is the emergence of a four-year influencer degree currently offered in Ireland.

The degree, though met with skepticism by some, sheds light on the changing dynamics of career choices. Critics have raised concerns about the worthiness of such programs, deeming them more suitable as hobbies. However, it’s essential to consider that times are changing rapidly.

Technology transformed hobbies like computer programming into full-fledged degrees, which are now recognized as very good options. But in the past, fields like computer science didn’t even exist. Some dismissed computer enthusiasts as hobbyists tinkering in their garages, and now they lead tech companies.

Influencer degrees in Utah

Many Utah colleges have similar programs. They may not call it an “influencer degree,” but many communications degrees and related programs have built similar principles into their curriculums. Some even have social media-based certificates that teach the basics as an addition to their associate and bachelor’s degree programs.

Some examples are the Social Media Certificate at Utah Tech University in St. George, the Digital Marketing Bachelor’s of Science at UVU and the Social Media Marketing Associate of Applied Science at Ensign College right next to the KSL Newsroom in Salt Lake City.

The definition of a valuable education constantly evolves. The rapid growth of social media creates opportunities and challenges that demand specialized knowledge. Influencer degrees can equip individuals with the legal and ethical understanding they need in a world where the lines are blurred between content creation and intellectual property rights.

The debate around influencer degrees also highlights the diverse career paths of today’s youth. As many aspire to become “YouTubers” or social media influencers, they are reshaping traditional expectations. These unconventional careers can be financially rewarding when paired with knowledge and hard work.

Education programs like influencer degrees could pave the way for future professions we have yet to see. As the world continues to change, education and careers adapt.

Who knows, maybe influencers are the next computer programmers.

Related: Is an Irish university’s influencer degree counter intuitive?

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Dave & Dujanovic

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Influencer degree: the latest trend in higher education