ARTS + ENTERTAINMENT

Artists from Universal Music Group are heading back to TikTok as new licensing deal reached

May 3, 2024, 7:00 AM

FILE - Adele, winner of the award for best pop solo performance for "Easy on Me," poses in the pres...

FILE - Adele, winner of the award for best pop solo performance for "Easy on Me," poses in the press room at the 65th annual Grammy Awards on Feb. 5, 2023, in Los Angeles. Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute. (AP Photo/Jae C. Hong, File)

(AP Photo/Jae C. Hong, File)

Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.

The two sides said Thursday that they are “now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course.”

Taylor Swift, whose recently released album, “The Tortured Poets Department,” has hit No. 1 on the Billboard 200 chart, had some of her songs make a return to TikTok last month, but the details of how that exactly happened are unclear, according to Variety.

UMG said in January that it had not agreed to terms of a new deal with TikTok, and planned to stop licensing content from the artists it represents on the social media platform that is owned by ByteDance, as well as TikTok Music services.

At the time, UMG had been pressing TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”

TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher.

On Thursday the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters and labels and would return their music to TikTok.

“Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group,” TikTok CEO Shou Chew said in a statement. “We are committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community.”

Part of the new deal includes UMG and TikTok working together to find new monetization opportunities. They will also will work together on campaigns supporting UMG’s artists across genres and territories globally.
In addition, the companies will put their combined efforts toward ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters. TikTok will also work with UMG to remove unauthorized AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.

TikTok plans to continue investing in building artist-centric tools that will help UMG artists realize their potential on the platform. Some tools include “Add to Music App”, enhanced data and analytics, and integrated ticketing capabilities.

“We’re gratified to renew our relationship with TikTok predicated on significant advancements in commercial and marketing opportunities as well as protections provided to our industry-leading roster on their platform,” Michael Nash, chief digital officer and executive vice president, Universal Music Group, said in a statement.

While TikTok has settled its dispute with UMG, the future of the platform remains uncertain. Last month President Joe Biden signed legislation requiring TikTok parent ByteDance to sell to an approved buyer within a year or to shut down. It’s not clear whether that law will survive an expected legal challenge or that ByteDance would agree to sell.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Arts + Entertainment

A stone sign reading "Utah County Sheriff's Office" sits outside of the Utah County Jail....

Heather Peterson

Undercover at the Utah County Jail on new season of A&E show “60 Days In”

The Utah County Jail is the setting of the ninth season of the A&E show "60 Days In." The show sends volunteers undercover into prisons and jails across the country to expose any problems that might exist. 

9 hours ago

Art Therapist Susie Andruk conducts an art making activity at NEHMA....

Mariah Maynes

Nora Eccles Harrison Museum offering wellness-focused art classes

The Nora Eccles Harrison Museum of Art at Utah State University will host free wellness-based art classes this June.

13 hours ago

Big names and local bands will be sharing the festival stage at Love Letters -- Salt Lake City's ne...

Emma Everett Johnson, KSL.com

New Salt Lake indie music festival announces lineup for September shows

Love Letters festival is Salt Lake City's newest indie gathering.

21 hours ago

Japanese Americans who were imprisoned during WWII at Topaz Camp outside of Delta contribute storie...

Emma Everett Johnon, KSL.COM

‘Topaz Stories’ exhibit travels Utah showing human side of WWII internment

PARK CITY — Stories are bridges. Or at least that’s what Ruth Sasaki, editor of “Topaz Stories” and daughter of a World War II Japanese American internment camp survivor, thinks. Sasaki has spent the last six years collecting stories of the more than 8,000 Japanese Americans who survived incarceration at Topaz, a WWII detention camp […]

2 days ago

For what’s supposed to be one of the laziest comic strip cats on Earth, this particular Garfield ...

Steve Salles

KSL Movie Show Review: Nothing can save ‘The Garfield Movie’

An uncharacteristically active Garfield begs the question - who is this feline? He certainly doesn’t resemble the Garfield created by Jim Davis.

5 days ago

ksl movie show host steve salles next to 'Furiosa: A Mad Max Saga movie poster...

Steve Salles

KSL Movie Show review: ‘Furiosa: A Mad Max Saga’ is powerful, painful, magnificent and exhausting

In this KSL Movie Show review, we dive into the world of "Furiosa: A Mad Max Saga," a prequel to "Mad Max: Fury Road."

6 days ago

Sponsored Articles

a doctor putting her hand on the chest of her patient...

Intermountain Health

Intermountain nurse-midwives launch new gynecology access clinic

An access clinic launched by Intermountain nurse-midwives provides women with comprehensive gynecology care.

Young couple hugging while a realtor in a suit hands them keys in a new home...

Utah Association of Realtors

Buying a home this spring? Avoid these 5 costly pitfalls

By avoiding these pitfalls when buying a home this spring, you can ensure your investment will be long-lasting and secure.

a person dressed up as a nordic viking in a dragon boat resembling the bear lake monster...

Bear Lake Convention and Visitors Bureau

The Legend of the Bear Lake Monster

The Bear Lake monster has captivated people in the region for centuries, with tales that range from the believable to the bizarre.

...

Live Nation Concerts

All the artists coming to Utah First Credit Union Amphitheatre (formerly USANA Amp) this summer

Summer concerts are more than just entertainment; they’re a celebration of life, love, and connection.

Mother and cute toddler child in a little fancy wooden cottage, reading a book, drinking tea and en...

Visit Bear Lake

How to find the best winter lodging in Bear Lake, Utah

Winter lodging in Bear Lake can be more limited than in the summer, but with some careful planning you can easily book your next winter trip.

Happy family in winter clothing at the ski resort, winter time, watching at mountains in front of t...

Visit Bear Lake

Ski more for less: Affordable ski resorts near Bear Lake, Utah

Plan your perfect ski getaway in Bear Lake this winter, with pristine slopes, affordable tickets, and breathtaking scenery.

Artists from Universal Music Group are heading back to TikTok as new licensing deal reached